Atlanta SEO Copy writing is an essential element of a business’s SEO strategy. It involves the correct use of keywords and key-phrases to drive more traffic, clicks and conversions to your website. However, it is important to make sure that the content is easy to understand and doesn’t sound repetitive. Let’s take a look at some of the major benefits of including SEO copywriting in your SEO strategy: Improves Your Ranking On Search Engines When it comes to search engine rankings, one must never settle for anything less than ‘Page One’. Helps You To Communicate With Your Target Audience Creating a website that is able to communicate with your target audience is as important as having an attractive website. Avoids Your Website From Getting Penalized Google and other search engines penalize websites for using duplicate content. Delivers Quality Content On Web To answer all queries of the customers, it becomes very important for businesses to deliver rich copywriting.
Atlanta SEO Social media is an effective way for increasing brand equity and customer loyalty towards your brand. Instagram is one of the most popular social networking sites in the world which has grown to 800 million users as of September 2017. As a result, Instagram has become a host to various business sites, who leverage it for advertizing and spreading a word about their product or service to the potential clients. Instagram videos are a great marketing media, but the real challenge is to increase video views to optimize the effect. Well, you do not really need to buy Instagram followers to increase the views on your Instagram video, all you need to do is follow these simple tips for optimum video marketing on Instagram. Use Appropriate Hashtags – A relevant Hashtag will steer the target audience to watch the video. An appropriately used hashtag for a video can do wonders. Run Instagram Video Ads – To increase the outreach, one must take advantage of Instagram’s paid advertising options.
Atlanta SEO Voice search, that was initially used to navigate Google Maps, has now become a preferred tool to explore other options as well. Be it searching for a nearby restaurant, upcoming movie or a recipe, people are actively using voice search instead of typing the whole query. This method has transformed the way people search online, forcing organizations to reconsider their SEO strategies. Let’s discuss these impacts in detail: Longer Keyword Phrases The keyword phrases will get longer and become more conversational in nature. Emerging Trend Of Mobile Search As voice search is faster and easier than typing a query, its users are gradually increasing over the past few years. Location-Based Searches The role of location in voice search is very important as these searches are more location-specific. A simple yet an effective way to find out the impact of voice search on your business’s SEO is by using it yourself.
SEO Services Atlanta To get better results from your SEO campaign, you must engage in effective content marketing. Guest blogging is one of the most common techniques being used by businesses to increase traffic on their websites. It basically works in two ways, either you create blog posts to appear on someone else’s website or vice versa. Guest blogging can be beneficial for your business in many ways, some of these have been discussed below: Website Remains Fresh: Adding guest blogs offers novelty to your day-to-day readers and adds something different for the new readers. Social Networking And Interaction: Sharing the guest posts on Facebook, Twitter and other websites can create huge impact on your posts as existing followers of the guest writer may start reading and liking your posts. Enhanced Credibility And Authority: A lot of internet users give importance to credibility of the marketer before visiting any website. Curated Traffic: Build Relationships:
Atlanta SEO Services Social media is extensively used by businesses to gain customer reach. Almost every feature of social media such as hash tags, mentions and many more are exploited in favor of business benefit. Similarly, stories feature of social media platforms is also beneficial in several aspects of product marketing. It enables direct interaction of businesses and customers at individual levels. This article throws a light upon various other plus points of social media stories. Connecting With Customers: Social media stories are basically short lived (for 24 hours) content, usually dispensed at top of followers feed. Cost Effective Marketing: The biggest plus point of social media stories is that it comes free. Transparency: Social media stories can be used to host videos or photographs of behind the scene working of a brand. Discounts And Offers: The brands can make customer stick to the stories by offering discount coupons and offers through the stories.
SEO Services Atlanta A lot of businesses overlook the importance of blogging in their SEO strategy. Spending time on researching interesting topics and keeping the blog updated may seem to be tedious. However, adding a blog to your business website is not only important for SEO, but also as an element to soft-sell your products and services. Listed below are some of the reasons why you should include a blog in your business website: Interaction With Potential Customers Though you may have perfectly optimized your web pages, a blog provides additional resource for the users to know more about your business. Adds Fresh Content To Website Search engine bots are constantly looking for fresh content to be indexed. More Positions In The SERPs Content is one of the most important aspects of SEO. Opportunities For Social Media Marketing It is a known fact that an active social media presence is essential for any business to be successful in its digital marketing efforts.
Atlanta SEO Services Mobile optimization has become the need of the hour. The rapid increase in smartphone users and Google favoring mobile-friendly portals by ranking them high in search results, has made it even more important for businesses to review their existing website design. Instead of creating a mobile version of your desktop website, it is better to create a separate portal to provide seamless browsing experience to the target audience. If you have not yet optimized your website for mobile devices, you must keep the following factors in mind: Check Load Time: Page speed is a much more important element in mobile websites than the desktop version. In order to minimize bounce rate, make sure that your website loads within 3 to 4 seconds. We, at Centex Technologies, can help to optimize your website for mobile devices.
SEO Services Atlanta Holiday season is a great opportunity for businesses to maximize their revenue. Effective marketing on web using SEO tools is all that is required. As per the reports, 57% of B2B marketers stated that SEO generates more leads as compared to any other marketing initiative. If you are missing out something, here we have listed certain last minute marketing tips for the holiday season. • Use Specific Keywords – The best way to boost your sales in to use specific keywords as they help you generate more ROI. • Add New Content – As per Demand Metric, a global marketing and advisory firm, content marketing is highly beneficial and costs 62% less than traditional marketing tactics. • Optimize The Speed – One thing that customers hate is a website that takes too much time to load. • Use Images & Visuals – An effective SEO strategy is to use images and videos in your advertizing campaign. • Work On Your Weak Points – To maximize the revenue your marketing game needs to be on-point.
Atlanta SEO Services A website’s metadata is a very important element as it is used by the search engine crawlers to comprehend the content of the web pages. They are included in the header HTML code of the website and help search engines to index as well as rank it for the most relevant keywords. Well-optimized meta tags make a website look informative and engaging as well as compel the users to click on the link in search results. Given below are the different types of meta tags in a website and how you should optimize them for better search engine ranking: Title Tag The title tag appears as a highlighted and underlined text in the search results that provides a summarized information about your website. Meta Description Tag Just like the title tag, the description is also displayed as a snippet in the search results. The SEO specialists at Centex Technologies can optimize your website’s metadata to achieve higher search engine rankings for the most relevant keywords.
Atlanta SEO Company Alt text, also known as alt tag or alt description, refers to an HTML attribute that provides a textual description of the image on a web page. It allows the search engine crawlers to understand the context of the image and decide how it should be ranked for the most relevant searches. Though creating a unique alt tag may not give an immediate boost to the rankings, it is counted among the most important on-page SEO factors that contribute to your website’s presence in search engines. Given here are some of the tips for using alt text to improve your website’s SEO performance: Keep It Short: Ideally, alt tags should be brief and provide relevant information to the users. We, at Centex Technologies, provide result-oriented SEO solutions to the businesses in Atlanta, GA.
SEO Company Atlanta If you own a small business, your website is the most important medium through which you can reach out to the potential audience. Online visibility is critical to be successful in today’s competitive industry. Therefore, you must focus on optimizing your website so that the customers can find you and get the required information about your business. Given here are some of the most effective ways to attract traffic to your small business website: Optimize Using The Relevant Keywords The first and most important step towards driving visitors to your website is to optimize it with the most competitive keywords relevant to your industry. Maintain A Blog When you post informative and engaging content, it will compel the users to visit again and again in search of new posts. Use Internal Linking Include relevant hyperlinks within your web pages so that the visitors can easily browse through additional information on a specific topic. Create Social Media Pages Be Mobile Friendly