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14 free tools to measure your social influence A screenshot of the TwitterPoster visual application. (Image by mil8) Are your online efforts getting traction? Why Online Influencer Outreach is Overrated and How to Fix It Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores, and blogger ID software like Group High in place of Hollywood agents. The idea is that once drafted into the cause and compensated in some way, online influencers will spread the word in social media to their acolytes, increasing sales for the brand. But these programs often prove ineffective at driving behavior beyond social chatter.

The Fast Influencer Myth Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and online communities. He's a regular blogger on the Lithosphere and previously wrote in the Analytic Science blog. You can follow him on Twitter at mich8elwu. I was wondering what I was going to write about this week. What is Influence, Really? – No Carrot, No Stick, From the lack of response and low kudos on my last post, I get the impression that you probably had enough big data for the time being. Since I’ve decided to rotate more frequently between different projects that I’m working on, I feel this is a good time to revisit the topic of influence and pick up where I left off on this fascinating subject. It’s been more than two years since I wrote about influence. You can find my chapter plus miscellaneous articles on influence via the label under “influencers”. I didn’t lose interest in this subject – the simple fact is empirical research takes a lot of time, much more than qualitative research.

My Chapter on Influencers Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and online communities. He's a regular blogger on the Lithosphere and previously wrote in the Analytic Science blog. You can follow him on Twitter at mich8elwu. Recently, there has been a lot of buzz around the term "influencer." Finding the Influencers: Influence Analytics 2 Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and online communities. He's a regular blogger on the Lithosphere and previously wrote in the Analytic Science blog. You can follow him on Twitter at mich8elwu. Last time, I introduced a very simple model of influence and outlined the basic ingredients that are required for successful WOM influence. Today, I will focus on the influencers and show you how to find them. Since this article builds on my previous post, I recommend you read "The 6 Factors of Social Media Influence" before diving into this article.

Are all Influencers Created Equal? Dr. Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and online communities. He's a regular blogger on the Lithosphere and previously wrote in the Analytic Science blog. You can follow him on Twitter at mich8elwu. Last week I presented a webcast with Prof Barak Libai and Sanjay Dholakia on the Holy Grail of WOM marketing. A central theme of the webcast is the importance of influencers, because they are essential in driving the success and effectiveness of WOM in online communities. The Missing Link of Influence: The Potential to In In my previous posts, I defined influence and discussed why brands don’t seem to understand digital influence. Today, we are ready to talk about the missing link in the influence industry. This article builds on the previous two, so I would recommend reviewing the following posts if you missed them earlier:

New Method to Measure Influence & Susceptibility in Social Networks In a new paper, published today in Science, Sinan Aral, NYU Stern Assistant Professor of Information, Operations and Management Sciences, and his co-author Dylan Walker, a research scientist at Stern, present a new method to measure influence and susceptibility in social networks. Today, finding influentials is all the rage. Companies such as Klout are trying to measure “influence scores” for people in social media networks like Facebook and Twitter, and brands are using this information to target them with advertising. Beyond marketers, parents are interested in whether their children’s peers influence education outcomes; managers are interested in whether workers’ colleagues influence their productivity; and policymakers are interested in whether happiness, obesity and smoking are contagious, and if risky behaviors, such as drug abuse, spread as a result of peer-to-peer influence.

How To Seed A Viral Marketing Campaign The following is a guest post from Christopher Angus. Christopher runs Warlock Media, an SEO Company in Cotswolds, UK that delivers internet marketing campaigns to UK-based businesses and sectors. If you want to guest post here, please read the guidelines. Popular bloggers, smart companies and even media have designs on creating and then seeding viral content. Seeding is part of the process – great content marketing itself is a myth.