Aprimo - Marketing Automation Software For The Enterprise What would you do if you had the technology to work smarter than ever and connect with your target consumers in high-impact ways that build your business? In an increasingly crowded and competitive marketplace, capturing customer attention — in cost-effective ways that fortify your hard-earned brand equity and corporate standards — is tougher than ever. If you’re a business executive responsible for attracting and retaining profitable customers through compelling marketing campaigns, that’s exactly the challenge you’re facing. The Teradata Integrated Marketing Management (IMM) solution includes valuable tools and technology for your Marketing Operations, Campaign Management, Digital Messaging and Marketing Analytics needs and objectives. Develop difference-making campaigns with high ROI — and prove the positive impact of your initiatives — by leveraging these software solutions. Not sure where to start?
Boutique PocketBook France (Boutique officielle) Bienvenue sur la boutique officielle PocketBook France PocketBook est un des premiers fabricants mondiaux de livres et de produits électroniques multifonctionnels dédiés à la lecture. Plus de 2.000.000 livres électroniques PocketBook ont été vendus dans plus de 24 pays du monde, la société se place aujourd’hui en quatrième position mondiale dans le secteur des livres électroniques grâce à l’innovation, la performance et la pertinence de ses produits. Support Technique de PocketBook (en français) : 0805080277 Du lundi au vendredi de 9 h à 17 h (Appel gratuit depuis une ligne fixe)
Content-based Outreach for Link Building Hey everyone, I’m Justin Briggs. I’m an SEO Consultant at Distilled in Seattle and an SEOmoz Associate, which is where you’ll usually find me blogging. I feel that manual outreach, as a link building practice, gets a bad name at times. Today, I want to share some ideas about how I do outreach. The Baseline I’m going to make three assumptions for the rest of this post: Your content/pitch is better than average.The offer/content/pitch provides some level of value to others.Offsite SEO isn’t gaming or “placing” links, it’s marketing. Building a Persona A persona is a traditional marketing concept and is a representation of related user types within your target audience. Determine who you’re trying to persuadeSegment this audience into different personasDefine their attributes and psychographicDefine their savviness (Do they know what SEO is? This persona will guide your content creation and outreach. Create a Persona These are the people you’ll be pitching. What does this person care about? 1.
Anatomy of a Great PR Pitch | Geoff Livingston's Blog When I woke up this morning the following pitch was waiting for me in my email… Hi Geoff – I hope all is well. I’m a fan of your writing and share the same area of focus. I started Pinkdingo.com, which we launched in Beta form in March and are now overhauling with a very specific focus that will differentiate us (and our value-add for charities) quite substantially in a pretty crowded field (online fundraising). Also, it looks like we have the same taste in motorcycles (see below)…. Anyway, I’d love to chat with you sometime soon about what we’re up to and planning, and online giving in general, if you’re game to do so. “It’s time for the popularity-based charity craze to evolve into a much more productive form of crowdsourcing that can better benefit society sans social network spam.” Let me know, thanks! Scott Arneill Why I Loved This Pitch Let me just state I almost never ever follow-up on cold pitches via email. 3) The soft sell works.
Marketing Automation and Lead Management | LoopFuse Partenariat exclusif entre TEA et PocketBook « TEA – The Ebook Alternative TEA et PocketBook s’associent pour proposer aux lecteurs et aux professionnels du livre l’offre de distribution et de lecture numérique la plus complète et la plus compétitive du marché. Lyon, le 24 septembre 2013 – TEA The Ebook Alternative, le leader français des solutions logicielles ouvertes pour la vente et la lecture d’ebooks annonce son partenariat avec Pocketbook, l’un des principaux fabricants mondiaux de liseuses numériques. Ce partenariat stratégique entre le champion français des solutions de livre numérique ouvertes et l’un des plus gros constructeurs de liseuses au monde permet d’offrir aux distributeurs et libraires français la solution la plus complète et la plus compétitive pour prendre place sur le marché de l’ebook. L’accord couvre l’ensemble des pays francophones et s’articule autour de 3 axes : Le premier produit exclusif issu de ce partenariat sera une liseuse « Touch Lux by TEA » disponible dès le mois de novembre au prix de 129€ TTC.
ntent Strategy Generator Tool – V2 Update > Please give me the tool now! Way back in September we released the first version of our content strategy tool, and due to popular demand and awesome feedback I’m excited to be releasing an even hotter version of the tool! This blog post takes a quick look at some of the cool new features in this latest update. Since the launch of the first version of the tool, there have been numerous updates across a number of websites forcing the xpath to return a null value, or to change the value returned. More Insight from Google Insights We all know how useful and powerful Google Insights can be for identifying trends and finding out what is ‘hot’ right now to provide you with the ability to spot opportunities to create new content. Both sets of data for ‘Top Searches’ and ‘Rising Searches’ can now be found within the content tool: Find out what’s growing in popularity relating to your niche, pop the keyword/phrase into the content tool and be inspired for a unique angle on a hot topic!
Media Relations & Publicity Times Square Nothing like a cover story in The New York Times or a feature story on CNN during prime time. So here’s some great media relations and publicity tips to help you get from here to there…. Learn the art of effective media relations and get the best publicity tips and resources to help you get the best media coverage possible. You may also like DIY PR Tools, Tips & Templates, Media Lists & Resources, and Media Training. Sites with a W are PR Coach “winners.” PRoactive: The Public Relations Job Hunter’s GuideSeriously looking for a PR job? #1 Pet Peeve of Journalists Pet peeve? 3 Easy Ways to Guarantee Bad Media Coverage Avoid these media relations gaffes at all costs. 3 No-No’s When You Pitch the Media by Email Jon Greer suggests three essential tips to help you get to 1st base in your media pitching. 3 Ways to Publicize Without a PublicistGood do-it-yourself publicity tips. 4 Ways to Get Your E-Mail Pitch Ignored by News Reporters How to pitch by email and win.
Email Marketing Software, Targeted Email Marketing for Business Communications by Pinpointe Alliance Internationale des Éditeurs Indépendants 7 Foolproof Tactics to Write Better Blog Posts with Social Media Do your blog posts speak the language that your audience speaks? What about your landing pages or top-tier pages? Are you using words and phrases that they can relate to? Or are your posts and pages full of jargon and buzzwords like “value added” and “incentivize?” If you’re not using the language that your audience is using, then you are hurting yourself in several ways: Same Old Brand – Using jargon and buzzwords doesn’t differentiate you from the competition. Fortunately, social media has made it really easy to find and study the language that your audience uses so you can write better, compelling blogs posts that lure readers in and keep them there until the very last word. Let’s look at seven ways you can write better blog posts through social media. Tip #1: Study Your Audience’s Words on Social Media The quickest and cheapest way to pick up on the language that your audience uses is to see what they are writing on social media sites. Tip #2 – Find Trending Hashtags Tip #3 – Do Interviews
Using Social Media to Protect Your Reputation Reputation management through social media is a hot topic right now. In fact, digital crisis communications was the topic of one of the best panels I saw at Blogworld Expo last week (more on that panel soon). With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.” BusinessCast Episode 171 – Using Social Media to Protect Your Reputation Rather than a typical interview format, Andrew and Robert threw me into a scenario: A Canadian-based financial services company has launched a campaign that renews one of its seasonal consumer-based investment products (e.g. Everything seems to be going on as expected but, then they get thrown a curve ball: Four days ago their call centre started receiving a dramatic increase in calls revealing that a message is floating across Facebook that their investment product is somehow unreliable. (Image: Shutterstock)
Customer Communication Tools | Sales & Marketing | VisibleGains Togather, comment coupler rencontre avec les fans et ventes de livres ? Togather est une plate-forme de fansourcing en ligne, un site communautaire animé par des fans, qui facilite les rencontres entre les auteurs et leur public. Les créateurs de ce site innovant ont longtemps réfléchi à la question suivante : le public sera-t-il plus disposé à précommander un livre s’il a la possibilité de rencontrer son auteur ? La plupart des auteurs sont confrontés au même problème : comment se connecter à ses lecteurs potentiels ? Facebook, Twitter, un blog ou encore un site sont des outils devenus communs pour faire la promotion d’un livre, au même titre que les séances de dédicaces en librairie ou lors de salon. Mais le web n’a pas encore livré toutes ses merveilles et offre bien d’autres possibilités. La réponse : Togather. - de planifier des événements, - la vente de livres, - et qui utilise le crowdfunding pour rassembler les auteurs et leur public. La fonction majeure du site reste la fonction « Créer un événement!