Vintage Visual Language: The Story of Isotype

by Maria Popova The Transformer: Principles of Making Isotype Charts is the first English-language volume to capture the story of Isotype, an essential foundation for our modern visual language dominated by pictograms in everything from bathroom signage to computer interfaces to GOOD’s acclaimed Transparencies. The real cherry on top is a previously unpublished essay by Marie Neurath, who was very much on par with Otto as Isotype’s co-inventor, written a year before her death in 1986 and telling the story of how she carried on the Isotype legacy after Otto’s death in 1946. Richly illustrated and contextualized with fascinating historical essays, The Transformer is a vital primer for a visual langauge that not only frames much of today’s communication but also speaks to us on a powerful intuitive level. HT Information Is Beautiful Donating = Loving Bringing you (ad-free) Brain Pickings takes hundreds of hours each month. Brain Pickings has a free weekly newsletter. Share on Tumblr Related: