Engaging Different ABM Buyers: From Executives to CxOs
Account-based marketing has been around for years already and as the years have passed, more and more companies ranging from big enterprises down to small businesses have adapted ABM into their marketing strategies. Ultimately, what it all comes down to when it comes to ABM is simply being able to identify a handful of potential companies that will likely have a huge impact on your revenues, and then applying marketing programs that are uniquely suited for each individual account. The key to a successful ABM cycle lies in your account selection and customer profiling. If you don’t have an effective account selection procedure, every other ABM component such as your engagement strategy and the content plan is just not going to work. Your decision-makers fall into 4 major buyer roles:
B2B Lead Generation as a Service: Everything You Need to Know
Lead generation can provide a long-term source of your revenue but… ONLY IF you do it right. That is why in recent years, lead generation services have boomed in the market because of the continuous demand for them. Statistics, however, reveal that 61% of B2B marketers struggle at generating high-quality leads. That’s a pretty big number.
The Best Channels You Can Use To Generate More B2B Healthcare Leads
The decade is still young, and while it still is, it’s the right time to determine which marketing channels you should be looking out for and getting rid of the outdated ones because the truth of the matter is that while creating content is the foundation of your lead generation strategy, the distribution part is the driving force behind it. It’s crucial because no matter how great your content is and how much time you’ve invested in it if no one gets to see it, your content won’t generate leads. In the healthcare industry, it’s crucial to stay up-to-date with the latest developments and oftentimes be the innovator yourself, and in order to offer you guidance in determining which marketing channels will fit your needs as an industry the best, we have curated a list of marketing channels you can leverage.
Callbox Boosts Event Attendance Rates for CRM Market Leader [Case Study]
Industry Computer Programming, Data Processing and Other Computer Related Services, Customer relationship management (CRM) Headquarters United States Campaign Type Event Marketing, Call-to-Invite
Case Study: Callbox Takes Systems Integrator Leader’s From “Test” To “Trust”
Industry Software, Cloud Computing, Technology (SaaS, Cloud-based Supply Chain Integration Solutions) Headquarters Plano, TX, United States Campaign Type
25 Best Lead-generating Marketing Strategies for B2B Companies
What is B2B Lead Generation? B2B lead generation is the process of locating and attracting the right prospects to buy your product or service. For B2B sales and marketing teams, it’s a must-do activity.
Data Management Services: B2B Lead List and Customer Profiling
Marketing and prospecting campaigns rely on quality data to work well. With 24% to 36% of CRM data becoming stale and outdated each year, high-level engagement strategies like personalization and content planning simply won’t work. We offer a variety of data-related solutions to help organizations overcome the challenges of data maintenance and acquisition. Whether you’re looking for a leads list or lack the resources to keep your customer list fresh and updated, our database services give you the tools and marketing intelligence needed to identify your ideal customers and engage them effectively.
How to Become a LinkedIn Thought Leader
LinkedIn is one of the most powerful platforms you have at your disposal. With a quarter of a billion active users, it is a literal goldmine of leads that are just waiting to be tapped. However, LinkedIn requires a different breed of marketing because there’s a lot of thought leadership involved.
Top Tips to Find the Right One..The Right Database Vendor That Is
When you are out looking for a database vendor, you need to face two important challenges: finding out which company best fits your needs and finding one that can actually deliver the results you wanted. You would not know in both cases unless you actually “follow your gut” and hire a vendor “you think” is a good match. But more often, this will only result in hiring solutions providers that are unable to provide solutions at all and instead give you invalid addresses and low-quality leads. Better stop chasing invalid contacts before it’s too late.
B2B Appointment Setting Services for Finance Company
For what projects/services did your company hire Callbox? The service we offer is relatively new. Our challenge is to build awareness among advisors and professionals. Our in-house professionals on staff can explain the product and evangelize for our brand. But our in-house folks require a team of outbound callers to set up their phone appointments with probate professionals around the country.
How IT Sales Are Made: A Journey Through the B2B Pipeline
Every B2B marketer worth his salt knows what a sales funnel means. It’s a fancy word that refers to the process of guiding customers towards making a purchase. What could possibly be harder than that? Well, leading a prospect towards a purchase is nothing like a healthy stroll through the local park. And it sure is nothing like convincing your uncle to buy you the latest game console for Christmas.
Beef Up Your B2B Appointment Setting Strategy To Close More Sales
Every deal starts with a conversation. In B2B Marketing, conversations are rather hard to come by. Sure, you can always call a company and ask for information, but when it comes to reaching a decision-maker and inviting him to a face-to-face meeting or phone call, it can be a little trickier that most people think.
Callbox Boosts Event Attendance Rates for CRM Market Leader [Case Study]
With its reputation as a key mover in the CRM software space, the Client regularly organizes a number of annual conferences and events aimed at customers, vendors, developers, IT professionals, and industry thought leaders throughout various locations around the world. These are typically high-profile events that generate attendance figures that average in the thousands, as well as receive considerable media coverage particularly from the tech press. While many of the Client’s conferences fulfill both branding and PR objectives, there is also a more tangible marketing (and overall business) goal that underlies most of the company’s events: to attract more people into its far-reaching ecosystem. Among the events lined up for 2017 are three sets of conferences scheduled for January, April, and July. All three events are set to take place in Hong Kong and Singapore, showcasing insights on Asian business innovation and customer experience.
