SEO Company Atlanta With over 330 million monthly active users as on January 1, 2018, Twitter has opened up a plethora of new opportunities for businesses to market their products or services. People are increasingly tweeting and retweeting, so companies must take advantage of this new rage to market themselves and their products. Being a great platform for communication and interaction, twitter has much more to it. From being used to share information, do networking, managing reputation online, building brand equity and interacting with customers, twitter has a huge potential to help you grow your business if used the right way. The greatest advantage of twitter is that you can easily engage with people even before they follow you or become your friend unlike other social media websites. What Is The Right Strategy – Setup An Engaging Profile – The first and foremost step is to have the right blend of all elements to make your profile engaging and interesting. Some Other Tips –
Atlanta SEO Services Social media is extensively used by businesses to gain customer reach. Almost every feature of social media such as hash tags, mentions and many more are exploited in favor of business benefit. Similarly, stories feature of social media platforms is also beneficial in several aspects of product marketing. It enables direct interaction of businesses and customers at individual levels. This article throws a light upon various other plus points of social media stories. Connecting With Customers: Social media stories are basically short lived (for 24 hours) content, usually dispensed at top of followers feed. Cost Effective Marketing: The biggest plus point of social media stories is that it comes free. Transparency: Social media stories can be used to host videos or photographs of behind the scene working of a brand. Discounts And Offers: The brands can make customer stick to the stories by offering discount coupons and offers through the stories.
SEO Services Atlanta Social media is an effective way for increasing brand equity and customer loyalty towards your brand. Instagram is one of the most popular social networking sites in the world which has grown to 800 million users as of September 2017. As a result, Instagram has become a host to various business sites, who leverage it for advertizing and spreading a word about their product or service to the potential clients. Instagram videos are a great marketing media, but the real challenge is to increase video views to optimize the effect. Well, you do not really need to buy Instagram followers to increase the views on your Instagram video, all you need to do is follow these simple tips for optimum video marketing on Instagram. Use Appropriate Hashtags – A relevant Hashtag will steer the target audience to watch the video. An appropriately used hashtag for a video can do wonders. Run Instagram Video Ads – To increase the outreach, one must take advantage of Instagram’s paid advertising options.
SEO Services Atlanta Marketing automation is a technology that is increasingly being used by businesses to streamline their marketing efforts. It aims at marketing the product or services of a company on different channels such as social media, email, websites etc. using specially designed softwares. The whole idea is to automate repetitive tasks in order to save time and effort of the marketing personnel. Albeit, marketing automation has changed the way businesses market their products or services around the world, but even now few companies are skeptical about automating their marketing processes. So it is important to debunk certain myths that businesses have about marketing automation. • Myth 1 – It Is Expensive For Small Businesses Some people consider marketing automation way too expensive. Automation can help you save your time and effort, thus enabling you to leverage better returns by investing your time on more productive activities. • Myth 2 – It Is Time Consuming & Difficult To Understand
Atlanta SEO Company Need some information, address details, particulars of a business? It’s simple, Google It!! Technology and internet have successfully interpolated themselves in the business sector. Small Business do not have a global approach, they operate locally. To make sure your business appears in the top 3 listings, your Google My Business page should be highly optimized. Importance of Optimized Google My Business Page - Better Visibility –An optimized Google My Business page improves online visibility by making your business appear in the top 3 listings when someone searches for it or other similar businesses on Google Search or Maps. TIP: Reviews by your customers are essentially valuable so ensure that your customers post a review or feedback. We, at Centex Technologies, provide local SEO services to businesses across the globe.
Atlanta SEO Services Copy writing is an essential element of a business’s SEO strategy. It involves the correct use of keywords and key-phrases to drive more traffic, clicks and conversions to your website. However, it is important to make sure that the content is easy to understand and doesn’t sound repetitive. Let’s take a look at some of the major benefits of including SEO copywriting in your SEO strategy: Improves Your Ranking On Search Engines When it comes to search engine rankings, one must never settle for anything less than ‘Page One’. Helps You To Communicate With Your Target Audience Creating a website that is able to communicate with your target audience is as important as having an attractive website. Avoids Your Website From Getting Penalized Google and other search engines penalize websites for using duplicate content. Delivers Quality Content On Web To answer all queries of the customers, it becomes very important for businesses to deliver rich copywriting.
Atlanta SEO SEO i.e. Search Engine Optimization is a technique that helps a business website rank higher on various search engines such as Google, Yahoo, Bing etc. Well, this is the traditional definition of SEO that we are well versed with, but is it all? No! There is lot more to SEO, numerous things that go along into the process. • Question – Does Content Influence Google Rankings? Answer – It is important to have high quality content in order to secure better google rankings. • Question – What Is The Difference Between Organic And Paid Results? Answer – Organic or Natural search is one that matches the user’s search query. • Question – Why Are Backlinks Important? Answer- They are highly instrumental in improving your website’s ranking. • Question – Is There A Penalty For Linking To Bad Websites? Answer – Yes, you might be penalized by Google for linking out with websites that are not related to your field of business or carry a bad reputation. • Question – Do Meta Descriptions Matter?
SEO Company Atlanta Voice search, that was initially used to navigate Google Maps, has now become a preferred tool to explore other options as well. Be it searching for a nearby restaurant, upcoming movie or a recipe, people are actively using voice search instead of typing the whole query. This method has transformed the way people search online, forcing organizations to reconsider their SEO strategies. Let’s discuss these impacts in detail: Longer Keyword Phrases The keyword phrases will get longer and become more conversational in nature. Emerging Trend Of Mobile Search As voice search is faster and easier than typing a query, its users are gradually increasing over the past few years. Location-Based Searches The role of location in voice search is very important as these searches are more location-specific. A simple yet an effective way to find out the impact of voice search on your business’s SEO is by using it yourself.
Atlanta SEO Company To get better results from your SEO campaign, you must engage in effective content marketing. Guest blogging is one of the most common techniques being used by businesses to increase traffic on their websites. It basically works in two ways, either you create blog posts to appear on someone else’s website or vice versa. Guest blogging can be beneficial for your business in many ways, some of these have been discussed below: Website Remains Fresh: Adding guest blogs offers novelty to your day-to-day readers and adds something different for the new readers. Social Networking And Interaction: Sharing the guest posts on Facebook, Twitter and other websites can create huge impact on your posts as existing followers of the guest writer may start reading and liking your posts. Enhanced Credibility And Authority: A lot of internet users give importance to credibility of the marketer before visiting any website. Curated Traffic: Build Relationships:
SEO Company Atlanta A lot of businesses overlook the importance of blogging in their SEO strategy. Spending time on researching interesting topics and keeping the blog updated may seem to be tedious. However, adding a blog to your business website is not only important for SEO, but also as an element to soft-sell your products and services. Listed below are some of the reasons why you should include a blog in your business website: Interaction With Potential Customers Though you may have perfectly optimized your web pages, a blog provides additional resource for the users to know more about your business. Adds Fresh Content To Website Search engine bots are constantly looking for fresh content to be indexed. More Positions In The SERPs Content is one of the most important aspects of SEO. Opportunities For Social Media Marketing It is a known fact that an active social media presence is essential for any business to be successful in its digital marketing efforts.
Atlanta SEO Company Mobile optimization has become the need of the hour. The rapid increase in smartphone users and Google favoring mobile-friendly portals by ranking them high in search results, has made it even more important for businesses to review their existing website design. Instead of creating a mobile version of your desktop website, it is better to create a separate portal to provide seamless browsing experience to the target audience. If you have not yet optimized your website for mobile devices, you must keep the following factors in mind: Check Load Time: Page speed is a much more important element in mobile websites than the desktop version. In order to minimize bounce rate, make sure that your website loads within 3 to 4 seconds. We, at Centex Technologies, can help to optimize your website for mobile devices.
Atlanta SEO Services A website’s metadata is a very important element as it is used by the search engine crawlers to comprehend the content of the web pages. They are included in the header HTML code of the website and help search engines to index as well as rank it for the most relevant keywords. Well-optimized meta tags make a website look informative and engaging as well as compel the users to click on the link in search results. Given below are the different types of meta tags in a website and how you should optimize them for better search engine ranking: Title Tag The title tag appears as a highlighted and underlined text in the search results that provides a summarized information about your website. Meta Description Tag Just like the title tag, the description is also displayed as a snippet in the search results. The SEO specialists at Centex Technologies can optimize your website’s metadata to achieve higher search engine rankings for the most relevant keywords.
Atlanta SEO Company Alt text, also known as alt tag or alt description, refers to an HTML attribute that provides a textual description of the image on a web page. It allows the search engine crawlers to understand the context of the image and decide how it should be ranked for the most relevant searches. Though creating a unique alt tag may not give an immediate boost to the rankings, it is counted among the most important on-page SEO factors that contribute to your website’s presence in search engines. Given here are some of the tips for using alt text to improve your website’s SEO performance: Keep It Short: Ideally, alt tags should be brief and provide relevant information to the users. We, at Centex Technologies, provide result-oriented SEO solutions to the businesses in Atlanta, GA.
SEO Company Atlanta If you own a small business, your website is the most important medium through which you can reach out to the potential audience. Online visibility is critical to be successful in today’s competitive industry. Therefore, you must focus on optimizing your website so that the customers can find you and get the required information about your business. Given here are some of the most effective ways to attract traffic to your small business website: Optimize Using The Relevant Keywords The first and most important step towards driving visitors to your website is to optimize it with the most competitive keywords relevant to your industry. Maintain A Blog When you post informative and engaging content, it will compel the users to visit again and again in search of new posts. Use Internal Linking Include relevant hyperlinks within your web pages so that the visitors can easily browse through additional information on a specific topic. Create Social Media Pages Be Mobile Friendly