Content Marketing Hacks: 5 Things You Should Be Writing for Cloud Buyers
Migrating to cloud is no longer an issue of choice. More so because newer software are making it easier to migrate to the cloud, so integration is less of a headache for technical teams. This year, majority of CIOs plan a cloud-first strategy for enterprise applications according to a survey done by Bitglass.
CUSTOMIZED CONTENT: A MASSIVE MARKETING HIT FOR B2B IT COMPANIES
January 6, 2015 Barbara McKinney When you listen to a record, common music fan as you are, you do not wallow in the technical aspect or the science involved in the production of what you are hearing. You simply let your mind drift with the tones as they penetrate your soul, invoking memories of lost love or teenage angst. Pseudo-philosophizing aside, we can relate that experience to organizing a multi-channel B2B marketing program. Much like music, generating B2B leads highlights one important factor: subjectivity. Companies in the IT industry recently have wanted to provide their target audiences with dynamic and individualized content.
Content Intelligence: Leveraging Data and AI to Create Smarter Content
We live in a time where what were once buzzwords have become pet projects of some of the biggest names in Silicon Valley. Artificial intelligence, content intelligence, and big data are just some of the phrases that are actually turning into realities that we have never realized would become anything apart from buzzwords when they first came out. As they are becoming “more real” day-by-day, we often ask ourselves the question of how we would be able to leverage these advances in technology in our marketing strategies, especially in the realm of creating content intelligence. In this article, we will be exploring content intelligence and its various implications in the world.
Value Your Leads: Lead Nurturing Best Practices... - Marketing and Lead Generation Hacks - Quora
According to statistics 79 percent of marketing leads never convert to sales. That figure reveals an even sadder reality: 65 percent of B2B marketers haven’t established lead nurturing. Whatever the reason companies have for not focusing on lead nurturing is a path to self-destruction.
A guide to content marketing for MSPs and IT solution providers
Online advertising has largely replaced print advertising, but now even online advertising is in decline. Many people are cynical about advertising, and have even trained themselves to become blind to online adverts when they’re browsing websites. Some people use blocking software to hide online advertisements altogether, and it’s easy to see why. With more people browsing on mobile devices, greedy online ads that consume large amounts of data are costly for readers. They are intrusive, giving away far too much information to advertising networks about which pages are being visited. Even worse, many online advertising networks have unwittingly served up malicious code from advertising bidders, infecting hundreds of thousands of website visitors.
A Rundown of the Benefits of Marketing Automation for Healthcare Services
Health is wealth, and we can never really deny the fact that we have to invest a great deal on efficient diagnostic and treatment tools to better address important medical concerns. Now more than ever, people are looking towards the healthcare sector for innovations that will lower costs and bring better results. It is against this backdrop that major players in the field of medical technology are putting more emphasis on quality care to meet an ever-increasing demand for specific services and equipment for specialty care. In fact, in the United States, overall healthcare expenditures have reached a whopping $3 trillion in 2014. In the pharmaceutical sector, spending on prescription drugs is expected to reach $400 billion by 2020. These numbers drive home the point that that major healthcare providers are compelled to do more in terms of getting a good share of the market.
Top 5 Sales Blind Spots in the IT and Software Industry
“Is your sales process be considered an asset or a liability when it comes to closing deals? Most of the time, it’s easier to see the blind spots of others than our own. In sales, ignorance is a disadvantage.
9 Amazing Content Marketing Tips To Boost Conversion
Content Marketing is not rocket science, but one of the most influential Digital Marketing strategies. It is one of the most effective ways to drive traffic to the site and reach potential customers. Moreover, it provides actionable and useful content to the audience allowing them to get the right information about a specific topic. So, before heading towards the main topic, let’s first understand what exactly content marketing is?
10 Affordable Marketing Ideas for Software Startups
At the way things are going at the moment, people continue to look towards the IT industry for solutions in everyday life. Complex tasks have become simpler through automated systems and mobile applications. This is not to mention the fact that nearly all other areas of society depend on software and IT products to streamline routine processes. Nowhere has this been truer than in the B2B industry. From financial services to industrial solutions, you can bet that there is an IT product that best fits the preferences of larger companies.
Pro Tips for Drawing In More IT Consulting Clients
Consulting services in the IT industry is pretty broad, to begin with. It covers technical stuff from creating effective databases to managing the development of a mobile application. Whatever the topic, you will always need someone to help you iron out the creases and make sure everything is fine tuned perfectly. For this reason, IT consulting firms are in the position to generate a lot of revenue. As long as there are issues and bottlenecks needed resolving, the industry will never run out of firms capable of providing sound advice on just about anything IT.
Stick to these Three S’s for Creating Viral Video Content
If a picture is worth a thousand words, a video is worth a million words. Or 1.8 million words, to be exact. That’s according to Dr. James McQuivey of Forrester Research. Now, I’m sure there are people living or dead who have written a million words or more as much as there are people who have read a million words aggregate or in one sitting.
Data Cleansing Services: Data Validation, Database Management
By logic, if you’ve been using the same database in the last 2 years, it is likely that about two-thirds of your marketing communications could be going to waste. With a campaign as off-targeted as that, you get a snowball’s chance in Houston of getting a sale. Now more than ever, you need to put more emphasis on data quality. Have regular data cleanup to check your database for errors and ensure that you have complete, accurate, and reliable information to drive your marketing lead generation campaign. We offer the following services: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management
