The Anatomy of an Effective Homepage

As a general rule, your homepage will be the first encounter a visitor will have with your business. Great care, therefore, should be taken to design and structure your homepage so that readers will digest and act on your business message. Below we’ve identified certain qualities that compose an effective homepage. We recommend you spend a few minutes with this infographic to see if your homepage’s current state is effective. Click on the infographic below to view a larger image: View an enlarged version of this Infographic » Click here to download a .pdf version of this infographic. Simply copy and paste the code below into the html of your website to display the infographic presented above:

The New On-Page Optimization - Whiteboard Friday In this week's Whiteboard Friday, we are covering some advanced techniques that you can use to optimize your landing pages. The typical web user has evolved and it's important for web marketers to evolve with them. By taking a look at how the web has changed we can make more informed decisions on how to optimize our pages and maximize their impact. Please enjoy and don't forget to leave your comments below. Hey everyone.

How Google Might Generate Snippets for Search Results When you perform a search at Google, and you have a set of search results in front of you, how do you decide what to click upon? How do you judge the page titles, the snippets, and the URLs that you see. How does Google decide what to show you? A little more than a year ago, Google Webmaster Trends Analyst Pierre Far wrote on the Google Webmaster Central Blog a post titled Better page titles in search results. We use many signals to decide which title to show to users, primarily the <title> tag if the webmaster specified one. Before we consider how Google might decide when and how to change page titles (in a follow up post to this one), there’s another question about search results that needs some exploration. How does Google decide upon snippets for search results when it chooses snippets from the content of pages? Sometimes Google will use the meta description created for a page as a snippet. Generation of document snippets based on queries and search results Invented by Alexandre A.

Extend Your Conversion Funnel Beyond the "Thank-You" Page Increasing conversion rate of a “thank you page.” That means, increasing the conversion rate of a page that appears after the conversion has just been completed. Sounds ironical. Doesn’t it? So till the time you grin about the whole thing – let me quickly present some counter arguments to support the whole idea of why “thank you pages” should do more than just give a confirmation message of a completed task on a website. 1) This is usually high-value traffic. 2) Even if it is just for a few seconds, visitors are wondering what to do next? Let’s read further to know how thank-you pages are usually missed opportunities and how you can still leverage them for higher conversions. Goals You can Accomplish on Thank You Pages Invite Them to Engage on Social Media Pages Kiva has a great thank you page that provides confirmation after the donation, gives details about the transaction, and tells visitors what to do next. And why just join your social media networks? Offer Relevant Content Material