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Personas: The Foundation of a Great User Experience

Personas: The Foundation of a Great User Experience
Today's consumers are demanding more from companies. Customers expect products, services, and information that are timely and catered to their specific needs and desires. Traditionally, companies develop and market products based on market segmentation and demographics, assuming that the features, functionality and messaging will meet the needs of all of the customers in that demographic—a "one size fits all" mentality. However, as the marketplace shifts from a mass manufacturing to a mass customization model, customers needs and desires are more accurately identified through the development of personas rather than through demographic data. "What Is a Persona? A persona represents a cluster of users who exhibit similar behavioral patterns in their purchasing decisions, use of technology or products, customer service preferences, lifestyle choices, and the like. How Are Personas Built? Analysis is then conducted on the research data over the course of one to two weeks.

DIY User Personas | UX Lady Probably you already know what a persona is –if don’t check this -, and probably you, like me, build your first persona using some of the thousands personas layout you can find in the internet. But as has happened to me you’ve probably also discovered this is not easy work… But you know, I love recipes, so here you have my own recipe to build user personas, step by step including 10 elements your persona should have. I create this guideline with the purpose to make the process of create personas a simple fill in the blank work, so I think could be useful for you too. Let me know! The guideline it is structured in 3 points: How to, with the step by step guide and the Interviews process.Layout, presenting the persona layout I use with 10 basic elements.Elements were I describe in details each one of the elements of the layout and the method used to obtain the information and measuring. Each point follows a What? 1.1 Step by step (Modeling personas) What? A persona should include: Why? How? Why ?

Personas Website designers often use personas to insure the design will meet users' needs. "A persona is a character sketch that represents a particular segment of the target audience," according to Steve Mulder, author of The User is Always Right: A Practical Guide to Creating and Using Personas for the Web. "With personas website designers can focus on how the website will be used instead of how the technology should work. Instead of asking how a feature should work, the designer can ask, 'What would Francis do?'" Seven personas were developed to inform the Library Website Redesign. For those interested, the detailed personas are below: Name: AdeebAge: 20Location: Stanford campus - Toyon Hall (undergrad housing)Job Title: SophomoreWhat types of activities do they do online: Social sites, gaming, movies/music, Google Scholar for research. Find primary sources (pictures from the archives, manuscript - original item); use advanced searchFinds out how many books she has out and when they are due.

Design Thinking With Persona User story History[edit] User stories originated with Extreme Programming (XP), whose first written description in 1998 only claimed that customers defined project scope "with user stories, which are like use cases". Rather than offered as a distinct practice, they were described as one of the "game pieces" used in the planning game. However, most of the further literature thrust around all the ways arguing that user stories are "unlike" use cases, in trying to answer in a more practical manner "how requirements are handled" in XP and more generally Agile projects. This drives the emergence, over the years, of a more sophisticated account of user stories. [1] In 2001, Ron Jeffries proposed the well-known Three C's formula, i.e. A Card (or often a Post-it note) is a physical token giving tangible and durable form to what would otherwise only be an abstraction; The Confirmation, the more formal the better, ensures that the objectives the conversation revolved around have been reached finally. Run tests

Design thinking Design thinking stands for design-specific cognitive activities that designers apply during the process of designing.[1] Overview[edit] Design thinking has come to be defined as combining empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality in analyzing and fitting various solutions to the problem context.[2] According to Tim Brown, CEO and president of IDEO, the goal of Design Thinking is "matching people’s needs with what is technologically feasible and viable as a business strategy" [3] The premise of teaching Design Thinking is that by knowing about how designers approach problems and the methods which they use to ideate, select and execute solutions, individuals and businesses will be better able to improve their own problem solving processes and take innovation to a higher level. Origins of the term[edit] (For a detailed evolution, see History, below.) Solution-based thinking[edit] Bryan Lawson Architects vs. Lawson found that:

Mark C. Curtis: The Designer's Rise Into the Upper Echelons of Business Traditionally, the role of the designer has been to make a concept work. The designer was the creative 'brains' behind a successful product, but existed outside of the realm of the C-Suite. Yet this is starting to change. Today, designers are no longer an auxiliary of the boardroom, but are coming up with the ideas and putting them into action from within the highest ranks of a company. It's an interesting time for designers. Design has a big role to play in a world that has great appreciation for aesthetics, particularly when it comes to technology and digital experiences. We saw a similar shift 40 years ago when an increased focus on consumer marketing and branding gave rise to the role of the Chief Marketing Officer. There's another interesting trend that is having an impact on how design is perceived in an organisation; the ubiquity of the mobile phone and the opportunity it presents in terms of branding and user experience.

Free Graphic Design Software - Logo Maker Online - Photo Editor - Best Page Creator Draw Program Fixed Add To Cart Bar PRO Fixed/Sticky Add to Cart button is essential in the customer buying process. One click checkout. You have to make sure your potential customers can easily access that button when they want. As the default "Add to Cart" button will disappear while visitors keep scrolling down the page. An easily accessible "Add to Cart" button smooths the buying process for your customers as they can add products to cart simpler than before. Sticky Checkout bar/button Improve user experience and increase checkout rate by showing always visible Checkout button to your customers on the Cart page! Sticky Cart A floating cart that's always visible making it easier for your customers to checkout! Quick Buy button Buy button that is added to product listings. Why should I use this app? Because you want to make it as easy as possible for your customers to make a PURCHASE. Highlights

Free Stock Photos | Public Domain Images As a web designer, I am always looking for awesome photos to include in my designs and mockups. I hate buying stock photos just to use them once. So, I decided to make a list of some of my favorite sites for free stock photos. If you haven’t found the public domain images you were looking for at Public Domain Archive, then you may want to take a look at some of these sites. Here is a great resource for free high resolution photos. Enjoy! Public Domain Archive New 100% Free Stock Photos. Everything you need for your creative projects, all public domain images! Yeah! Free Stock Photos For Everyone. Viintage Thousands of vintage public domain images for all of your creative projects. The Stocks Best royalty free stock photos in one place Raumrot Free stock photos for commercial use. Paul Jarvis Use them—on websites, apps, desktop or iPhone backgrounds, whatever you’d like. Stock Up Each photo on Stock Up will show the license when you hover over it. Function Design Blog – Resources and Inspiration

ISO Republic - Free stock photos for creatives Free Stock Photos - Free Textures and Illustrations

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