Why service design is the next big thing in cultural innovation | Culture professionals network | Guardian Professional
Here at the Edinburgh Festivals Innovation Lab, we explore how to best use new thinking and new tools to make the experience of the twelve major Edinburgh festivals even better – for audiences, performers and the festivals organisations themselves. As part of this ongoing work, this week saw the launch of Festivals Design DNA, a project which began life as a simple question: what happens if we approached innovation through the eyes of a designer, and in particular a service designer? Working together with Glasgow-based service design agency Snook, we have created a set of practical tools to help cultural organisations use the principles and approaches of service design to improve the experiences they produce – supporting the innovation process all the way from ideation to delivery. But before I tell you why I think service design is the next big thing in the cultural sector, let's just back up a wee bit and do the definition thing. 1. 2. 3. 4.
The Visual Leap - About Visual Thinking
>> Home • About Visual Thinking About Visual Thinking Visual thinking, also called visual learning, is a proven method of organizing ideas graphically - with concept maps, mind maps and webs. Visual thinking is an intuitive and easy-to-learn strategy that works for many academic and professional projects. Visual Leap programs use visual thinking software as a learning tool, and this software accelerates the learning process. According to studies conducted by the Institute for the Advancement of Research in Education, visual learning techniques improve: Test scores Writing Proficiency Long-term Retention Reading Comprehension Thinking and Learning Skills Visual thinking is intuitive. Visual thinking is easy to learn. "Concept mapping has been shown to help learners learn, researchers create new knowledge, administrators to better structure and manage organizations, writers to write, and evaluators assess learning." Joseph D. 37% of people are visual-spatial learners.
Service Innovation » Blog Archive » Touch-point cards now available
Quite a lot of people have liked the touch-point cards and have been spreading the word about how useful they are in service innovation projects. I have received several emails requesting sets, but have been unable to deliver. The first two print runs of the cards went very quickly. Now, I’m pleased to say that we have just received a third set of cards. The third set includes some new cards and now all cards are together. If you would like a set, please send me a mail at simon (dot) clatworthy (at) aho (dot) no, including a full post address, and we will send them off to you. If you are totally confused about what I am talking about, and have missed out on the touch-point interest, then take a look at this article (link) in the International Journal of Design.
Firms Push Visual Note Taking to Spark Creativity, Sharpen Focus
Developers: ES5 builds are disabled during development to take advantage of 2x faster build times. Please see the example below or our config docs if you would like to develop on a browser that does not fully support ES2017 and custom elements. Note that as of Stencil v2, ES5 builds and polyfills are disabled during production builds. You can enable these in your stencil.config.ts file. When testing browsers it is recommended to always test in production mode, and ES5 builds should always be enabled during production builds. Enabling ES5 builds during development: npm run dev --es5 For stencil-component-starter, use: npm start --es5 Enabling full production builds during development: npm run dev --prod npm start --prod Current Browser's Support: Current Browser: Mozilla/5.0 (X11; Linux x86_64; rv:47.0) Gecko/20100101 Firefox/47.0
How to tell managers they're wrong about UX research and still get hired
I was meeting with a potential client a few weeks back who wanted a usability test. “Tell me about your users,” I asked, hoping that I could then use this information as the basis for a recruitment screener. “Well, it’s aimed at everyone really, so you don’t need to recruit any special kind of user,” came the reply. Red flag. I was just formulating a response when he said: “Anyway, that’s good news for you as you’ll need quite a few users!” Putting on my best ‘actually-you’ll-be-surprised-by-this’ face, I said, “Often, we find we can get lots of insight with as few as five people.” He laughed. It turned into a long meeting. Just sprinkle some UX magic on it Has this happened to you? The problem with these kinds of discussion is that, if you’re not careful, you end up giving your internal or external client what they ask for rather than what they need. It doesn’t have to be this way. Market research uses hundreds of people. Market research is based on opinions. Users don’t know what they want
New Graphic: The Borrower’s Customer Journey Map « Designing The P2P Carsharing Experience
Hot off the presses! A new visual that tries to capture the customer journey of the ‘borrower’ during their P2P car sharing experience. It’s a generalized and simplified Customer Journey Map depicting the Borrower’s service experience. Click to enlarge the JPEG above. Please feel free to comment and suggest improvements! Thanks Mark. Tags: autonetzer, buzzcar, cafore, car sharing, carsharing, citizen car, collaborative consumption, communauto, creative commons, customer journey map, drive my car rentals, flexidrive, Getaround, go-op, icons, infographic, livop, my wheels, p2p car sharing, peer-to-peer, Relay Rides, rent-n-roll, snapp car, social car, tamyca, user experience, visualization, voiturelib, wheelz, whip car, zilok
What The 3 Stages Of Love Teach You About Crafting Great Services
Digital services, such as Google Maps and Foursquare, are a fast-growing part of our daily lives. These services can be beneficial and much loved, like Amazon Prime, but poorly designed services can revile, causing customers to terminate brand relationships. Designing living entities So what is service design all about? •In response to people’s evolving needs and expectations. It’s not that the design of services is inherently better or more important than other forms of design. Designing for love Instead of getting stuck in industry jargon, we like to compare services to human relationships. At Fjord, we aim to design services that people fall in love with. The same logic goes for digital solutions. When the iPhone first came out in 2007, it wasn’t the most feature-rich phone, and an over-burdened AT&T network made voice calling a real pain. At its best, digital service design helps create a strong bond between a company and its customers. Three stages to true love
The Simplicity Thesis
A fascinating trend is consuming Silicon Valley and beginning to eat away at rest of the world: the radical simplification of everything. Want to spot the next great technology or business opportunity? Just look for any market that lacks a minimally complex solution to a sufficiently large problem. Take book publishing, for instance. Or website hosting. Any market where unnecessary middlemen stand between customers and their successful use of a solution is about to be disrupted. Ultimately, any market that doesn't have a leader in simplicity soon will. If you’re not the simplest solution, you’re the target of one. In the '90s and into the 2000s, an early wave of Internet services focused on simplicity through disintermediation: Amazon for shopping, eBay for selling, Google for searching. If you’re making the customer do any extra amount of work, no matter what industry you call home, you’re now a target for disruption. Today, things are different. So what do you do about it?
