SEO Services Atlanta Marketing automation is a technology that is increasingly being used by businesses to streamline their marketing efforts. It aims at marketing the product or services of a company on different channels such as social media, email, websites etc. using specially designed softwares. The whole idea is to automate repetitive tasks in order to save time and effort of the marketing personnel. Albeit, marketing automation has changed the way businesses market their products or services around the world, but even now few companies are skeptical about automating their marketing processes. • Myth 1 – It Is Expensive For Small Businesses Some people consider marketing automation way too expensive. Automation can help you save your time and effort, thus enabling you to leverage better returns by investing your time on more productive activities. • Myth 2 – It Is Time Consuming & Difficult To Understand This is another myth about marketing automation that needs to be busted.
SEO Services Atlanta SEO i.e. Search Engine Optimization is a technique that helps a business website rank higher on various search engines such as Google, Yahoo, Bing etc. Well, this is the traditional definition of SEO that we are well versed with, but is it all? No! • Question – Does Content Influence Google Rankings? Answer – It is important to have high quality content in order to secure better google rankings. • Question – What Is The Difference Between Organic And Paid Results? Answer – Organic or Natural search is one that matches the user’s search query. • Question – Why Are Backlinks Important? Answer- They are highly instrumental in improving your website’s ranking. • Question – Is There A Penalty For Linking To Bad Websites? Answer – Yes, you might be penalized by Google for linking out with websites that are not related to your field of business or carry a bad reputation. • Question – Do Meta Descriptions Matter? • Question – Should I Hire A Professional To Help Me Out With SEO?
Atlanta SEO Search Engine Optimization (SEO) techniques are widely being used by businesses to improve their ranking on SERPs. Content is a major component of SEO so it is vital that right content is created to reap maximum benefit. Let’s uncover certain tips & tricks of creating SEO friendly content. Types Of SEO Content Before we create content for SEO, it is important to know the effective ways of doing it. Blog Pages – It is the easiest way that improves your search engine ranking and also helps you stay in touch with readers as well as your potential customers. Tips To Create SEO Friendly Content Use Keywords Wisely – Include appropriate keywords in your content. Steps Of Writing SEO Friendly Content Clearly define your SEO goalsFigure out your target audienceWrite original content. For more information, call Centex Technologies at (404) 994 – 5074.
Atlanta SEO Services Holiday season is a great opportunity for businesses to maximize their revenue. Effective marketing on web using SEO tools is all that is required. As per the reports, 57% of B2B marketers stated that SEO generates more leads as compared to any other marketing initiative. • Use Specific Keywords – The best way to boost your sales in to use specific keywords as they help you generate more ROI. • Add New Content – As per Demand Metric, a global marketing and advisory firm, content marketing is highly beneficial and costs 62% less than traditional marketing tactics. • Optimize The Speed – One thing that customers hate is a website that takes too much time to load. • Use Images & Visuals – An effective SEO strategy is to use images and videos in your advertizing campaign. • Use Other Channels Of Digital Marketing – Businesses can opt for a variety of other digital marketing options such as pay – per click or Facebook ads.
SEO Company Atlanta URL i.e. Uniform Resource Locator is nothing but a web address that provides unique location to a web page. From SEO point of view, URLS help search engines in indexing information provided on a website. One of the important question that arises is how to create a SEO friendly URL? The URL Should Define What The Page Is About URLs should contain terms which defines a page. Do Not Use Underscores It is better to use a dash/ hyphen instead of an underscore to separate words in the URL. Make It Keyword Rich The best way to optimize your URL is to add keywords in it but make sure that you do not over stuff them. Length Of The URL In general, shorter URL’s are a preferred choice. Case Sensitive Do not use capital letters in the URL. 301 Redirect Broken Links Imagine that your page ranks well on the search engine but for some reasons you have to change the URL. People tend to notice your website’s URL when they first visit it.
SEO Company Atlanta Meta description is a short description with 160 to 320 characters which summarizes a page’s content. It is a vital aspect of on-page SEO and has a great influence on potential customers as these descriptions appear on search engine page results under the link. So it is important to write an optimized meta description to rank higher on search engines. Using Duplicate Meta Descriptions Duplicate meta description is although not penalized but it is best to avoid using it. Character Count Writing either too long or too short meta descriptions is a wrong practice. Not Using Keywords The biggest mistake you can commit is not using keywords in the meta description. Not Using The Right Schema It is important to structure your meta description. Avoiding HTML Tables For Direct Answer Queries Google gives preference to websites that provide direct answers to searchers and displays them on top. Boring & Unimpressive Meta Description High quality meta description can make a difference for your website.
Atlanta SEO Company Social media is extensively used by businesses to gain customer reach. Almost every feature of social media such as hash tags, mentions and many more are exploited in favor of business benefit. Similarly, stories feature of social media platforms is also beneficial in several aspects of product marketing. This article throws a light upon various other plus points of social media stories. Connecting With Customers: Social media stories are basically short lived (for 24 hours) content, usually dispensed at top of followers feed. Cost Effective Marketing: The biggest plus point of social media stories is that it comes free. Transparency: Social media stories can be used to host videos or photographs of behind the scene working of a brand. Discounts And Offers: The brands can make customer stick to the stories by offering discount coupons and offers through the stories. Separate Promotion Channel: Personal feed and stories are separated from each other in the way content is stored.
Atlanta SEO Company Content marketing refers to an effective use of content for the purpose of marketing one’s business on the web. It produces exceptional results and is one of the best ways to generate quality leads. Not only this, it also helps in increasing sales and engaging audience in a better and efficient way. As per reports by Content Marketing Institute, 91% of B2B marketers use content marketing to reach customers. Undoubtedly, content marketing is an important part of a company’s SEO strategy. So, a large number of businesses are opting for a content driven approach these days. A number of factors need to be considered for deigning an effective content marketing strategy. Make Your Content Unique – In this competitive world one has to be unique to succeed. The content should be written and presented in such a way that it turns over readers into buyers and finally makes them your loyal customers.
Atlanta SEO Services Vlogging is the new form of blogging in a video format. An individual blogger might just vlog for fun or to gain recognition whereas a business might use videos as a marketing tool. A report by Google suggests that half of the population in the age group 18-34 engage well on YouTube and would even stop what they might be doing to watch a new video uploaded by their favorite YouTuber. Also, around 40% of millennials trust YouTube content on subjects of their interest. Another report by Wyzowl’s on State Of Video Marketing 2017 states how video marketing is bringing positive results for about 76.5% marketers and small businesses. The facts are startling. Vlogging is the new cool these days and the above mentioned facts validate it. Plan & Strategize – Before you start vlogging, it is essential to design a strategy. All you need to do is put in your heart and soul in making the videos, however another very important thing that is required for effective vlogging is strategizing smartly.
SEO Company Atlanta Social media is an effective way for increasing brand equity and customer loyalty towards your brand. Instagram is one of the most popular social networking sites in the world which has grown to 800 million users as of September 2017. As a result, Instagram has become a host to various business sites, who leverage it for advertizing and spreading a word about their product or service to the potential clients. Instagram videos are a great marketing media, but the real challenge is to increase video views to optimize the effect. Use Appropriate Hashtags – A relevant Hashtag will steer the target audience to watch the video. An appropriately used hashtag for a video can do wonders. Run Instagram Video Ads – To increase the outreach, one must take advantage of Instagram’s paid advertising options. Use boomerangs, Instagram stories and other available options that can make you stand out from your competitors. Post On Peak Times – ‘Strike when the Iron is hot.’
SEO Company Atlanta Resorting to effective SEO is no longer a choice but a necessity for businesses today. This is because effective SEO helps them improve their search engine rankings as well bottom line figures. Earlier, SEO was all about following some specific formulas to make one’s website rank higher on search engines. Based on rigid use of keywords, search experiences were quite frustrating for users. It was only in early 2000s that Google took some measures to improve the way SEO was done with an aim to make it more user centric. The idea was to provide users an accurate as well as quick response to their queries. Albeit, even today most businesses understand the importance of SEO but do not know much about its working and the magnitude of change it can bring if done effectively. Intuitive Search Results – Change in algorithm has enabled easier and more intuitive searches which has resulted in better user experience. For more information, feel free to contact Centex Technologies at (404) 994 – 5074.
SEO Company Atlanta Need some information, address details, particulars of a business? It’s simple, Google It!! Technology and internet have successfully interpolated themselves in the business sector. Today business is not just about selling the product, it is more about improving the overall customer experience. As per the facts, 4 out of 5 people use search engines to find local information, so advertizing your business on the web has become indispensable. Globalization has brought along a challenge for small business houses of making themselves visible. Small Business do not have a global approach, they operate locally. To make sure your business appears in the top 3 listings, your Google My Business page should be highly optimized. Importance of Optimized Google My Business Page - Better Visibility –An optimized Google My Business page improves online visibility by making your business appear in the top 3 listings when someone searches for it or other similar businesses on Google Search or Maps.