30 SEO Bookmarklets to Save You Time We all work hard at the SEO process - analyzing sites, gathering data, researching potential problems and identifying the solutions. Today's post is on how to work smarter and faster using bookmarklets for SEO. No matter your browser, these plug-and-play links will let you get your job done faster and easier, and look like a pro in front of bosses and clients. The list isn't completely comprehensive, but it covers 95%+ of the SEO data points I retrieve on a monthly basis and a few extras I don't personally use that may be valuable to others. It also has a section at the end on how to make your own bookmarklets for any site, tool or service you use. SEO Bookmarklets Sections: Just follow the instructions from this highly "meta" image :-) Site Indexation Queries Backlink Data Queries Specialized Search Queries Domain & Traffic Data Queries Social Media Data Queries How to Construct Your Own Bookmarklets javascript:location.href=' p.s. Update:
Facebook Moves Closer to Becoming a 'Mobile Company' Only weeks after Facebook mobile chief Erick Tseng said the social networking giant would soon “become a mobile company,” Facebook unveiled several new features to show that it’s quickly moving in that direction. In blog posts Monday afternoon, the company not only announced its long-awaited iPad application, but also said it was bringing more of its Facebook Platform capabilities to mobile. "Today, we are extending Facebook Platform on mobile, bringing all the social channels that have helped apps and games reach hundreds of millions of users on the Web to mobile apps and websites,” wrote Facebook engineer Luke Shepard in a post on the company’s Developer Blog. Although their final form has yet to take shape, Shephard said the new features will make it easier for developers to reach the 350 million people who access Facebook monthly through mobile devices like the iPad, iPhone, and iPod touch.
Nine Ways to be a Competitive SEO This post has been inspired and adapted from one of my favourite non-SEO bloggers, James Altucher. He recently wrote: 9 Ways to break all the rules. As an SEO, regardless to the fact we proscribe or prescribe the definition, our jobs are to get our content high up enough in SERPs to attract searchers into our sites. Simply put, it’s the art of making something findable. However, in order to do that, we need to try and follow a set of rules; rules that have been set for us by search engines to get that content up there. Sometimes rules are meant to be broken. Part of being a good SEO is to understand what these rules are, but part of being a GREAT SEO is to know how far you can stretch these rules, how to cleverly interpret them, and when you can break them. A few of these are going to be shocking, a few outrageous. rules in SEO ===> Do the opposite. On any given day, there are hundreds of theories on what the right strategy is. ===> Surprise Is the strategy to look at volume of links?
Social Media: Become a 'One Percenter' Years ago, usability expert Jakob Nielsen developed the “Community Participation Pyramid,” which some observers now call the “90-9-1 Principle.” It states: 90 percent of web users are lurkers — read or observe, but don’t contribute;9 percent of users contribute from time to time, but other priorities dominate their time;1 percent of users participates heavily and account for most contributions. What are the implications of this trend as it pertains to content creators? Perhaps the real promise of social media is not that everyone participates equally, but that those who constitute the “one percenters” have the opportunity to do so with fewer obstacles. “There’s an explosion of new tools available to help lead the tribes we’re forming,” said Seth Godin in his book Tribes. Marketing Benefits to One Percenters There are a number of marketing benefits from achieving increased influence within social media communities. Influencers gain respect and build credibility. Express servant leadership.
Majestic SEO: Site Explorer We are the 5th P: People Brian Solis inShare299 Part 4 in a series introducing my new book, The End of Business as Usual… It seems that adding the word “social” to any category escalates its importance. From the Social Customer to Social Commerce and from Social Business to Social CRM, the common thread that weaves everything together is people. Regardless of media, good business comes down to a simple process of identifying customers, learning what they want or need, feeling their challenges, learning how they communicate with one another, and observing how they discover and share information. Even though businesses are experimenting with engagement in Facebook, Twitter, forums, comments, et al., I’m not convinced they see us beyond our avatars. The bottom line is that customers are not necessarily looking to build relationships with brands. We’re not driving experiences, we’re reacting to them. We’re not introducing meaningful value, we’re pushing content and creative. It’s time we had a click to action! Brand: “What now?”
3 Successful Google+ Pages and Why They Work Have you created a Google+ page for your business? In this article I’ll show you what three top pages are doing. Still in its infancy, Google+ has become a very hot topic. Amid concern that this “new kid on the block” couldn’t compete in a social media landscape owned by Facebook, some have opted to dismiss the platform entirely. While Google+ and Google+ business pages are still in the early stages, there is growing evidence that they’re here to stay. You Can No Longer Ignore Google+ Google+ may be the newcomer in social media, but it can no longer be dismissed. “Search is probably the biggest reason it changes everything. Google+ Updates Coming Fast Over the past few weeks, there has been a slew of Google+ updates that should make marketers sit up and take notice. Google+ is here to stay, with updates coming out almost weekly. The Google+ team is actively soliciting and responding to user feedback and suggestions on their Google+ page, hinting that more updates are in the works. #1: Android
HOW TO: Fill In Your Facebook Timeline Business Social Media Benefits with Google Plus Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Google Plus and social signals Sharing things on Google+ and encouraging others to +1 your content works essentially the same way as Facebook “likes”, but the impact is more pronounced because Google Search favors sites that have received more social credibility from others. According to a study by Searchmetrics, social signals — recommendations through Likes, tweets and Google+ — account for 7 of the 8 most highly correlated ranking factors in Google search results. Google Plus and PageRank Google+ posts are crawled and indexed almost immediately. Key points about followed links: When you share a link on Google+, the anchor text becomes the title of the page you are sharing.Only shared links (the links that show up beneath your post) are followed. Connect:
Social Media Presence More Important Than Social Media Ads Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. In July 2011, Microsoft Advertising and Advertiser Perceptions surveyed social media marketers in six countries around the world and found that 74% of them thought it was very important to have a presence on Facebook, but only 57% felt the same way about advertising there. On Twitter, presence also carried more weight, with 47% of respondents saying they thought it was very important. Of the marketers surveyed, 72% agreed that measuring return on investment from social media was too hard, an oft-cited challenge of social media overall. Looking at social media budgets gives more insight into how marketers are keeping their communities engaged online. Continually working to keep social communities engaged will help marketers reduce turnover. Keep your business ahead of the digital curve.
How to Build Links to Your Blog - A Case Study I recently took some time out to do a bit of travelling across East Asia (which was incredible!) and decided that I would, along with a group of friends, set up a travel blog. Knowing that I would be embarking on some amazing adventures, I thought it'd be a waste not to blog about them. Plus, the idea of bringing in a little extra cash to go into my travel fund helped in my decision. After a month or so of development the site was finally ready and I wanted to start thinking about how to get some traffic going on the website. Identifying My Link Targets As a brand new blog it can be really tough to gain links from high authority sites. "The link must have a genuine potential to generate traffic back to the blog" Resource/Links Pages Many blogs and other websites have 'useful links' or ' useful resources' pages. A lot of people write-off these types of links, classing them as 'spammy' or 'low quality links'. Hi NAME HERE, Feel free to get in touch at any time though! Guest Blogging Hi Shannon,
95% Of Facebook Wall Posts Not Answered By Brands Will Facebook users who frequent brand pages begin organizing under the theme, “We are the 95 percent?” According to a study by Socialbakers, only five percent of wall posts on brand pages ever receive answers. The telecommunications and airline sectors had the highest rates of answered wall posts, but even those were woefully low, at 26 percent and 28 percent, respectively. On the opposite end of the spectrum, the media industry seems to ignore the “media” in social media, responding to just 1 percent of wall posts, and the automotive industry has stalled on this front, as well, at around 2.5 percent. Socialbakers believes the response rate to wall posts should be 65 percent –75 percent — a mark not even remotely approached.
What is an Unnatural Link? An in-depth Look at the Google Quality Guidelines - YouMoz Do you know how to recognize an unnatural link? Sometimes unnatural links are easy to spot. But, other times they are not. In this article we will take an in depth look at the link schemes section of the Google Quality Guidelines and discuss what this document says in regards to unnatural links. You can find the link schemes portion of the Google Quality Guidelines here. The first line of this article makes a bold statement about what is considered an unnatural link: “Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” Really! If you are at all interested in how Google works, I would highly recommend reading Steven Levy’s book, In the Plex. While the Google algorithm today is much more complicated than in its early days, links are still a vital component of the algorithm. So let’s go back to the first line of the link schemes section of the Quality Guidelines.