What the heck is an interest graph? Pearltrees raises $6.6M to show us Social curation startup Pearltrees has just sealed a deal for €5 million (around $6.6 million), all in the name of creating a better interest graph. Much is being made in current social media circles of the “interest graph” concept, which is more about what you know than who you know, and which purportedly has strong connections to purchase intent and other matters of concern to online marketers. Put differently, while social networks like Facebook focus on what you have in common with your friends and how you react to friends’ recommendations, interest graph-based models (like the ones behind Pinterest, GetGlue or Foodspotting) make social connections based on shared interests, not the other way around. “Pearltrees has leveraged social curation to create an open and collaborative interest graph of the Web,” said Pearltrees CEO Patrice Lamothe in a release. “As a consequence, Pearltrees harnesses the power of people to organize and discover the most valuable content on the web”, he said.
Introducing the Knowledge Graph: things, not strings Cross-posted on the Inside Search Blog Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. So today I’m really excited to launch the Knowledge Graph, which will help you discover new information quickly and easily. Take a query like [taj mahal]. But we all know that [taj mahal] has a much richer meaning. The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. Google’s Knowledge Graph isn’t just rooted in public sources such as Freebase, Wikipedia and the CIA World Factbook. The Knowledge Graph enhances Google Search in three main ways to start: 1. 2. How do we know which facts are most likely to be needed for each item? 3.
Pearltrees Raises $6.7M For Its “Collaborative Interest Graph” Pearltrees, a company offering a novel interface for sharing and finding content, has raised 5 million euros ($6.7 million US) in new funding. The basic unit of the Pearltrees service is the pearl, which is basically a bookmark. Users can assemble these pearls into trees based around a topic. Meanwhile, Pearltrees is using that data to determine how different topics and bookmarks are related, and allows users to find new pearls (related to whatever topic they’re exploring) through its “related interests” button. Following the lead from Google’s PageRank and Facebook’s EdgeRank, Pearltrees has named its technology TreeRank. In essence, it’s offering its own version of the “interest graph”, a goal that many startups are chasing. Pearltrees launched in December 2009, and the company says it has been growing consistently at 15 percent per month, and that users have now created 15 million pearls which were assembled into 2 million trees. Previous investor Groupe Accueil led the new round.
Pearltrees on Wikipedia Pearltrees refers to itself as "a place for your interests".[8] Functionally the product is a visual and collaborative curation tool[9][10][11][12] that allows users to organize, explore and share any URL they find online as well as to upload personal photos, files and notes.[13] The product features a unique visual interface[14][15] that allows users to drag and organize collected URLs, and other digital objects.[16] that themselves can be further organized into collections and sub-collections,[17] (URLs). Users of the product can also engage in social/collaborative curation using a feature called Pearltrees Teams.[18] Pearltrees was founded by Patrice Lamothe, CEO,[22] Alain Cohen, CTO,[23] Nicolas Cynober, Technical Director,[24] Samuel Tissier, Ergonomy/UI[25] and Francois Rocaboy, CMO.[26] History[edit] Development of Pearltrees began in 2007. In July 2012 Pearltrees launched their iPhone app. Pearltrees introduced Pearltrees 2.0 on May 22nd, 2014. Usage[edit] Privacy[edit]
6 Gorgeous Facebook Visualizations Like every complex network, Facebook offers unlimited possibilities of visual representation of the various connections between its users. We've chosen six beautiful visualizations that will awaken the (visual) geek within you. You don't have to stop at merely watching. Some of the visualizations on the list come with tools that you can use to create beautiful Facebook visualizations of your own with very little effort. Enjoy! Know of a beautiful Facebook visualization? 1. This project visualizes all the data Facebook receives, on a global scale. 2. This wonderful illustration, created by Lee Byron from the Facebook data team, shows how Facebook has evolved from being a social network for universities to the global social networking powerhouse it is today, with over 200 million users. 3. Friend Wheel is a simple Facebook application that creates a radial graph out of all your Facebook friends. 4. 5. Still images really don't do justice to this one. 6.
Silicon Valley Watcher - at the intersection of technology and media: PRWatch Archives The first Hubbies awards (winners above) were presented in San Francisco earlier this week recognizing breakthrough digital creative work. It is organized by a new publication The Hub, a sister publication to PR Week. Steve Barrett, (below, right) Editor-in-Chief of PR Week was on hand as part of a day-long conference discussing key trends in digital PR. He also interviewed Brian Solis from Altimeter Group. The Hub is based in San Francisco and edited by Omar Akhtar (below, left) Story continues... When I first introduced the concept of every company is a media company in 2005 there were very few people that understood what this meant. With so few media professionals around to help tell a company’s stories it makes sense for companies to try to tell their own stories and get them out online and into the many communities that matter to them. Story continues... Richard Edelman (right) with Steve Barrett, Editor-in-Chief of PR Week, at a Churchill Club event in 2013. Story continues...
Pearltrees App: A Virtual Bookmarking Tool "Cultivate Your Interests" How many websites do you find, that actually let you do that in a glitch free manner? A handful probably. Pearltrees is one exception in this case. Founded in 2007 and launched in 2009 by Patrice Lamothe and others at Paris, the site instantly broke the record by having 10,000 registered users instantly. By 2012, the user community grew to as many as 1 million unique visitors per month. But what does Pearltrees exactly do? A company that claims to be the first to "provide an exposed interest graph", it is nothing but a highly organized bookmarking tool. b. c. Before you start Pearling, you need to sign up for a valid account. As of now Pearltrees's Pearler is compatible on almost all well known browsers such as Google Chrome, Mozilla Firefox, Safari and Explorer. One can add pearls, by simply copying a URL from the Web and click on "add a pearl". A pop up window appears where you give the branch a name of your choice. a. b.
Facebook Graph Search Review, How it Works Social Media Examiner Facebook recently announced Graph Search. In this article I’ll share what Facebook’s Graph Search is, how it works and how it fits your marketing strategy. What Is Graph Search? Graph Search is Facebook’s latest revision to the search feature that helps users find connections to people and places that have always existed in the graph. In a sense, it’s a clean interface into the breadth of Facebook data that people have entered into Facebook, but contextualized to each user. Watch this video introducing Facebook Graph Search. Think about that for a moment. Kudos to the Facebook engineering team for this major achievement. As you’ll see below, it’s early for Graph Search. But this first version gives us clues about how Facebook may evolve and the strengths on which they’ll try to build. Walkthrough of Facebook Graph Search Let’s start with a search about one of my favorite foods—bacon! In the screenshot below, you can see a search for “bacon” in the old Facebook search format. Who knew? 1. 2. 3.
Pearltrees Review - Web Content Curation Community This Is The Social Graph Explained www.steigmancommunications.com/2013/08/05/what-you-need-to-know-about-twitters-interest-graph/ Have you seen the AT&T ad where little kids posit numbers bigger than infinity? (The ad is awesome, by the way.) These days, some social media platforms have their own versions of crazy numbers. A few examples: