Email Marketing Blog for Small Business: 5 Ways You Are Turning Your Customers Away
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. When it comes to running our companies, we all get into a rut from time to time. One big rut is not having enough time in the day to really assess all of the ways our customers are interacting with us, whether it’s digital or good old face-to-face. With all the access customers have to products and services other than your own, it’s extremely easy to lose opportunities to make them happy. Take a look at your business and see if any of these pitfalls could be turning your customers away: Employee Chatter How many times have you walked into a store and you hear employees talking to each other about their shifts, the fact that they hate working today, or how they can’t wait to get off work to go clubbing tonight? Phone Tree Hell Have you ever called your own business phone number to see what the customer experience is like? Mobile Mania Inconsistencies Welcome! © 2012, VR Marketing Blog.
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15 Must-Know Facts on How People View Websites
Do you know what is the first thing that your eye is drawn to on a website? And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I’ll give you 15 most useful facts you should know. The picture below shows 3 different websites and where people look on them. As you can see, the more people scroll down, the more they lose focus and start mainly scanning your website. Here are the 15 facts you should know on how people view websites. Text attracts more attention than pictures. There you go. Sources: BBC News | directcreative | GoogleBlog
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The internet is an amazing place for launching a new business, reinventing your career, or expanding the growth of your existing offline business. Let’s face it, business has gone digital. You can work on your business and conduct business activities from anywhere, on any device, at any time with today’s tools, technologies, and networks. To create and grow a sustainable digital business, first establish yourself as a person of influence. Influencers focus on helping others. Building online influence is based upon a giving mentality. Influence Builds Credibility There are so many opportunities to grow your online visibility, but it all starts with credibility. Without digital credibility, it is very difficult to capture attention and market share. Think of the internet as a wide open plot of land where you can stake your claim and build your unique brand (your home). Strive to build a consistent presence across the social web with your branding and your message. Influence Cultivates Trust
The Anatomy of a Perfect Landing Page
Placement and Content 7. Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. 8. Optimize a landing page for conversion over time. 9. Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product. Bellroy uses great imagery and videos on many of their pages. 10. Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. This landing page is designed well, but look at all those header links getting in the way of the message!
How to Properly Promote Your Blog Using LinkedIn Groups
I recently came across this post from Susan Weiner, CFA, who has also been a guest blogger for us, about her success with posting her blog articles on LinkedIn. She attributes the success of her blog post being shared to posting the article in LinkedIn Groups and also provides some helpful tips for doing this the right way. It is important to proceed with caution when promoting your own content, especially if you want to earn the respect of the group members and managers. Let’s look at some things to consider if you decide to promote your blog posts on LinkedIn. What is your goal for promoting your blog articles through LinkedIn? Is your goal to drive traffic back to your blog? Post your blog articles first as LinkedIn status updates Undoubtedly you should post your blog articles as status updates. Posting your blog article as a status update Do not use the “share” button from your status update to post your article to LinkedIn Groups 10 comments were generated from Adam's "blog" post
New LinkedIn Group Features-A Major Opportunity to Build Influence!
If you haven’t read about the new changes to LinkedIn Groups, you can read the official post and watch the video on the LinkedIn Blog. The new features are going to make participation in groups much more worth your while as they will increase your opportunity to gain visibility and build new connections in your target markets. You may not be aware of the fact that LinkedIn has amassed 70 Million users. There are currently over 650,000 Groups that have been created in LinkedIn. The new features of LinkedIn Groups allow for more fluent discussions amongst members, heightened visibility, and opportunities to easily connect with other members: New Feature: Rich link sharing (your original blog posts, RSS items, and off-site links) is now available within LinkedIn Groups and content can be submitted to be voted or commented on by members in a threaded fashion New Feature: The most popular and recent discussions will rise to the top as they are posted and/or curated by group members.
