5 Ways to Find the Right Buyers for your ERP Software March 12, 2015/0 Comments/in IT Lead Generation /by Barbara Mckinney In the IT industry, when selling enterprise resource planning or ERP software, you will need to focus your time and energy on marketing your product’s features to the right people. However, attracting the right buyers poses as much a challenge as providing sales with high quality B2B leads. This is usually reflected by how difficult it is to know what buyers want. In order to find ERP leads, you will need to understand a few simple things first before starting your IT lead generation campaign. Know what certain segments want What do businesses want in ERP software? Listen to what they’re talking about Use marketing intelligence to identify what IT buyers want the most from ERP software. Dig deeper: How to Communicate the Value of your VOIP Services and Increase IT Sales Stay social Social media platforms are also important for understanding potential clients. Establish thought leadership
Pre-event Marketing: Boost Event Turnout Throug... - Marketing and Lead Generation Hacks - Quora In the B2B market where change is constant, businesses continue to search for new opportunities to grow. Suppliers and clients alike are on the lookout for new collaborations, new markets, and sales growth opportunities. Digital marketing practices have unlocked new opportunities for brands to reach more people by using targeted strategies. Yet, face-to-face interactions remain valuable for any business. Event tech company Bizzabo recently published data valuable to event marketers. Why 87% of C-Suite Executives Utilize Live Events and Why You Should Too A live event is an exciting tool for brand awareness. Event marketers also see its potential for networking with existing customers, their sponsors, partners, and generate new leads. Guest Speaker Presentation or a Panel DiscussionConferencesTrade shows and exposCommunity building and festivalsNetworking SessionsWorkshops and ClassesSeminarsVIP business dinnersSponsorshipsAwards and competitions Overcoming Challenges in Event Marketing 1.
A Rundown of the Benefits of Marketing Automation for Healthcare Services Health is wealth, and we can never really deny the fact that we have to invest a great deal on efficient diagnostic and treatment tools to better address important medical concerns. Now more than ever, people are looking towards the healthcare sector for innovations that will lower costs and bring better results. It is against this backdrop that major players in the field of medical technology are putting more emphasis on quality care to meet an ever-increasing demand for specific services and equipment for specialty care. In fact, in the United States, overall healthcare expenditures have reached a whopping $3 trillion in 2014. These numbers drive home the point that that major healthcare providers are compelled to do more in terms of getting a good share of the market. B2B lead generation is essential to achieving these objectives, but setting up a campaign that’s designed to attract more buyers is better said than done. This is where the magic of marketing automation comes in.
Blogging for IT Leads: Top Ways to Drive New Clients Solutions providers for IT institutions will get the most out of blogging. Not only because it is a fad among B2B companies wanting to identify, locate and sell to their target clients. Engaging one’s audience via blogging platforms such as WordPress also brings added benefits to the high quality IT leads it secures. Aaron Orendorff for the Content Marketing Institute wrote that blogging: Builds trust – Over and above TV advertisements, search-engine ads, and online banner ads, information in blogs is trusted by a whopping 81% of consumers. Improves your SEO – Companies that blog receive 97% more inbound links and 434% more indexed pages than a company without a blog. Boosts your traffic – Building a base of 21 to 54 articles boosts traffic by an estimated 30%. Generates leads – B2B bloggers generate 67% more leads over their non-blogging counterparts. Closes sales – 82% of companies that blog daily acquired a customer using their blogs, as opposed to 57% of marketers who blog only monthly.
Conversion Rate Optimization: Why Your Website Needs It? Take it from us, conversion rate optimization is not a digital marketing buzzword, and it’s probably an excellent time that we should start focusing a lot of our efforts around it. For some reason, there are times where we forget about CRO in favor of other optimizations. However, there is a lot that we can do today to improve our conversion rates. In this article, we will be exploring the different ways that we can improve our conversion rate optimization on our web properties and how we can get improved conversions by merely understanding CRO. What is Conversion Rate Optimization? To put it simply, conversion rate optimization – or CRO – is the process of analyzing the data that customers are leaving on your web property to find out how to improve the performance of your website. Think about it this way CRO is the process of optimizing your website to make sure that you can meet the wants and needs of your customers to get them to go onwards with the next part of the conversion journey.
Best Marketing Tips for Internet Service Providers “We’ll give in to your Need for Speed” Would this do for an ISP marketing slogan? In today’s cutthroat internet business, ISPs need to act more proactively in creating the best marketing gimmicks that sell. Providing customers with a mere basic internet connection to be able to do standard web activities like accessing email accounts, browse or post on social networking sites or download files, are not enough to sustain business stability and continuous patronage. ISPs need to come up with something new all the time. Creative marketers never run out of ideas and one can do both hands and feet fingers count to name but which would be the best tactic to launch to the kind of market you serve. At this point, some friends would like to share some proven marketing tactics. NetEqualizer has tips to make ISP business more profitable: A customer base that you can handle If you’re a startup ISP, it is wise to initially maintain a decent number of customers of around 500. Easy payment schemes
Marketing Strategies from the World’s Top Performing Telecom Companies Making it big in your IT lead generation can be daunting. While it’s easy to draft specific goals for your organization, the hardest part is finding the right methods that strike a perfect balance in terms of quantity, quality and cost in acquiring telecom sales leads. In many cases however, some marketers nod at the notion that more spending means better results. Then again, the most successful telecom companies – notwithstanding their capability to fund expensive campaigns – remain the most frugal in creating the best techniques that attract a constant supply of quality telecom lead. Related Post: Three Ways to Lower your IT Lead Costs If finding that perfect balance means the world to you, consider following from these examples dispensed by three of the world’s best performing IT suppliers and service providers. Virgin Mobile’s focus on partnership and approachability Related Post: How to Get More B2B Leads for IT Services Diversified multichannel marketing as sweet as an Orange
Callbox Client Reviews What evidence can you share that demonstrates the impact of the engagement? Callbox has done an excellent job identifying potential leads. The number of leads they’ve been able to connect and build relationships on LinkedIn is quite good. Overall, Callbox’s leads are interested in our product. The leads have been pre-qualified in such a way that we have good information before our sales call. Both our prospects and sales team have been comfortable working with Callbox. We’re reaching out to multiple countries that have diverse requirements and approaches. How did Callbox perform from a project management standpoint? Callbox is good at project management. What did you find most impressive about them? Callbox’s professionalism, consistency, and reliability are impressive. Are there any areas they could improve? They can improve on their reporting and activity analysis. Do you have any advice for potential customers? Go in with a clear understanding of your expectations and goals.
Case Study: Callbox and Software Leader Spell Success The Client The Client is a professional business software consulting firm based in Irvine, CA. They specialize in the Sage Software family of products – Sage MAS 90 and 200, Sage BusinessWorks, Sage CRM, and JobOps Job management software. The Client’s services include software selection, system design and implementation, user training and support, data conversion, and eCommerce/EDI/CRM consulting. The Challenge Considering the stiff competition and difficulty of marketing business software, it was crucial for the Client to double, even triple their sales and marketing efforts in order to find prospects. system changesystem upgrade or downgradesystem maintenanceadd-ons to current system The Client sought a partner to find these prospects, generate interest for the products and services and provide all necessary marketing support to achieve their goal. The Callbox Solution The Client turned to Callbox to rev up their sales efforts. The Results
5 Ways to Find the Right Buyers for your ERP Software In the IT industry, when selling enterprise resource planning or ERP software, you will need to focus your time and energy on marketing your product’s features to the right people. However, attracting the right buyers poses as much a challenge as providing sales with high quality B2B leads. This is usually reflected by how difficult it is to know what buyers want. In order to find ERP leads, you will need to understand a few simple things first before starting your IT lead generation campaign. Know what certain segments want What do businesses want in ERP software? Listen to what they’re talking about Use marketing intelligence to identify what IT buyers want the most from ERP software. Dig deeper: How to Communicate the Value of your VOIP Services and Increase IT Sales Stay social Social media platforms are also important for understanding potential clients. Dig deeper: How to Streamline your Social Media Platforms for Better Generation of IT leads Establish thought leadership
Lead Generation and Appointment Setting Services for IT | ITSalesLeads Our profound understanding of IT-specific demographic market characteristics allows us to ensure solid market coverage targeting only the right organizations and contacts. Unlike generic telemarketing lead generation companies, we make sure that each lead we deliver is relevant to your IT sales and marketing campaign so you won’t get sidetracked by poorly-targeted leads that are outside your industry. Our lead generation and appointment setting services are designed to shorten conversion cycles and cut down marketing costs by blending the strengths of simple, old-fashioned customer service values and the most current tools in contemporary telemarketing business. With our group of young, friendly, and talented telemarketing professionals, we deploy lead generation and appointment setting campaigns in behalf of some of the world’s most innovative and respected IT organizations. We connect and set appointments with IT prospects across the globe.