5 Ways to Find the Right Buyers for your ERP Software March 12, 2015/0 Comments/in IT Lead Generation /by Barbara Mckinney In the IT industry, when selling enterprise resource planning or ERP software, you will need to focus your time and energy on marketing your product’s features to the right people. However, attracting the right buyers poses as much a challenge as providing sales with high quality B2B leads. This is usually reflected by how difficult it is to know what buyers want. In order to find ERP leads, you will need to understand a few simple things first before starting your IT lead generation campaign. Know what certain segments want What do businesses want in ERP software? Listen to what they’re talking about Use marketing intelligence to identify what IT buyers want the most from ERP software. Dig deeper: How to Communicate the Value of your VOIP Services and Increase IT Sales Stay social Social media platforms are also important for understanding potential clients. Establish thought leadership
Pre-event Marketing: Boost Event Turnout Throug... - Marketing and Lead Generation Hacks - Quora In the B2B market where change is constant, businesses continue to search for new opportunities to grow. Suppliers and clients alike are on the lookout for new collaborations, new markets, and sales growth opportunities. Digital marketing practices have unlocked new opportunities for brands to reach more people by using targeted strategies. Yet, face-to-face interactions remain valuable for any business. Event tech company Bizzabo recently published data valuable to event marketers. Why 87% of C-Suite Executives Utilize Live Events and Why You Should Too A live event is an exciting tool for brand awareness. Event marketers also see its potential for networking with existing customers, their sponsors, partners, and generate new leads. Guest Speaker Presentation or a Panel DiscussionConferencesTrade shows and exposCommunity building and festivalsNetworking SessionsWorkshops and ClassesSeminarsVIP business dinnersSponsorshipsAwards and competitions Overcoming Challenges in Event Marketing 1.
Conversion Rate Optimization: Why Your Website Needs It? Take it from us, conversion rate optimization is not a digital marketing buzzword, and it’s probably an excellent time that we should start focusing a lot of our efforts around it. For some reason, there are times where we forget about CRO in favor of other optimizations. However, there is a lot that we can do today to improve our conversion rates. In this article, we will be exploring the different ways that we can improve our conversion rate optimization on our web properties and how we can get improved conversions by merely understanding CRO. What is Conversion Rate Optimization? To put it simply, conversion rate optimization – or CRO – is the process of analyzing the data that customers are leaving on your web property to find out how to improve the performance of your website. Think about it this way CRO is the process of optimizing your website to make sure that you can meet the wants and needs of your customers to get them to go onwards with the next part of the conversion journey.
Best Marketing Tips for Internet Service Providers “We’ll give in to your Need for Speed” Would this do for an ISP marketing slogan? In today’s cutthroat internet business, ISPs need to act more proactively in creating the best marketing gimmicks that sell. Providing customers with a mere basic internet connection to be able to do standard web activities like accessing email accounts, browse or post on social networking sites or download files, are not enough to sustain business stability and continuous patronage. ISPs need to come up with something new all the time. Creative marketers never run out of ideas and one can do both hands and feet fingers count to name but which would be the best tactic to launch to the kind of market you serve. At this point, some friends would like to share some proven marketing tactics. NetEqualizer has tips to make ISP business more profitable: A customer base that you can handle If you’re a startup ISP, it is wise to initially maintain a decent number of customers of around 500. Easy payment schemes
Case Study: Callbox and Software Leader Spell Success The Client The Client is a professional business software consulting firm based in Irvine, CA. They specialize in the Sage Software family of products – Sage MAS 90 and 200, Sage BusinessWorks, Sage CRM, and JobOps Job management software. The Client’s services include software selection, system design and implementation, user training and support, data conversion, and eCommerce/EDI/CRM consulting. The Challenge Considering the stiff competition and difficulty of marketing business software, it was crucial for the Client to double, even triple their sales and marketing efforts in order to find prospects. system changesystem upgrade or downgradesystem maintenanceadd-ons to current system The Client sought a partner to find these prospects, generate interest for the products and services and provide all necessary marketing support to achieve their goal. The Callbox Solution The Client turned to Callbox to rev up their sales efforts. The Results
5 Ways to Find the Right Buyers for your ERP Software In the IT industry, when selling enterprise resource planning or ERP software, you will need to focus your time and energy on marketing your product’s features to the right people. However, attracting the right buyers poses as much a challenge as providing sales with high quality B2B leads. This is usually reflected by how difficult it is to know what buyers want. In order to find ERP leads, you will need to understand a few simple things first before starting your IT lead generation campaign. Know what certain segments want What do businesses want in ERP software? Listen to what they’re talking about Use marketing intelligence to identify what IT buyers want the most from ERP software. Dig deeper: How to Communicate the Value of your VOIP Services and Increase IT Sales Stay social Social media platforms are also important for understanding potential clients. Dig deeper: How to Streamline your Social Media Platforms for Better Generation of IT leads Establish thought leadership
Track These KPIs and Learn How to Increase Sales Call Volume [VIDEO] Telemarketing still pretty much remains a numbers game. To deliver results, calls need to be made at scale. Not convinced? Let’s do the math… Let’s say your funnel looks like this: 15% of contacts you reach are decision makers 25% of decision makers contacted become qualified leads 50% of qualified leads become sales-ready If you want your reps to meet 20 opportunities, you need to call up over 1,000 prospects. Keep in mind that’s all based on some pretty decent conversion rates. If those percentages go down, you have to call more contacts to hit your targets. That’s why you need volume to get results. To manage and improve sales call volume, keep a close eye on these 4 crucial metrics… Humanize your marketing automation and lead nurturing process. #1 Calls Per Hour This shows you the average rate an agent/rep places calls.High calls-per-hour numbers are generally a good sign.But when this metric is too high, it indicates low-quality conversations.So, don’t look at this metric by itself.
10 Affordable Marketing Ideas for Software Startups At the way things are going at the moment, people continue to look towards the IT industry for solutions in everyday life. Complex tasks have become simpler through automated systems and mobile applications. This is not to mention the fact that nearly all other areas of society depend on software and IT products to streamline routine processes. Nowhere has this been truer than in the B2B industry. But as the number of software and IT start-ups grow year by year, it has become a challenge for many smaller players to get themselves noticed by their target audiences. At any rate, B2B marketing remains to be a tough cookie to crack. Fortunately, there are numerous ways that start-ups can do to better promote their software products and services. Make use of referrals Nothing passes off more as an affordable marketing method than generating referrals from previous customers. Attend industry events Optimize your sites Do outreach on LinkedIn Grow your network No man is an island. Contribute
Google Duplex and What It Means for Marketers Nothing scares conspiracy theorists more than an upcoming AI revolution. Well, that and lizard people of course. But as things go right now, companies are beginning to take notice of the benefits of automating core business functions. B2B marketers are already using marketing automation and AI-based CRM for their campaigns, and businesses have noted positive effects to their bottom lines using these technologies. Apparently, there’s no stopping the AI revolution, at least when it comes down to doing business. And just when we thought that AI has reached its apex, Google announced a new AI system that can either pave the way to a more automated future for businesses or open up ethical concerns over the use of robots for human communication. Regardless, this new service from the world’s biggest tech and search engine company will certainly impact the way marketers engage their audiences. But what is Google Duplex though? A Future in B2B It’s still too early to call.
Capture More B2B Sales Leads with Multi-Channel... - Marketing and Lead Generation Hacks - Quora Everyone is in the business of growing leads; even the most straightforward marketing campaign is integrated with the lead generation process. When you’re in charge of selling a particular industry, service, or product, then chances are you would have already come across lead generation. However, in today’s day and age, lead generation has grown into a dynamic process that can be accomplished using different channels and strategies. This article focuses on developing B2B leads with the use of multi-channel marketing, and utilizing all the latest advancements that we have. Check out how you can improve your lead generation marketing campaign with these tips and latest developments in multi-channel lead generation. #1 Do Not Forget The Power of Content Marketing Content marketing is one of the most influential tools that you have at your disposal because let’s face it; nobody likes have a fully-fledged advertisement hitting them square in the face. How do you utilize content marketing?
Boost your Conversion Rates Using these 5 Landing Page Tips Low conversions can mean that certain aspects in your landing page failed to stoke interest. In this case, you will need to improve these aspects by the doing the following tips taken from Business2Community.com: Create Landing Pages For The Different Stages Of The Sales Cycle The same offers and content won’t be relevant to all your leads. Consider what someone who just discovered your company would be interested in reading. Gate Your Most Valuable Content Want an easy way to generate more leads? Personalize Even when it comes to business products, leads still want personal interactions with brands. A/B Test Everything If you study your landing pages, you will likely to be able to find areas for improvement. Adjust Your Call To Action Much of the room for improvement on many B2B landing pages involves weak calls to action. For more tips, go here.