Finger-Friendly Design: Ideal Mobile Touchscreen Target Sizes Advertisement In darts, hitting the bulls-eye is harder to do than hitting any other part of the dartboard. This is because the bullseye is the smallest target. This same principle can also apply to touch targets on mobile devices. Smaller touch targets are harder for users to hit than larger ones. (Image credit: ogimogi) What the Mobile Platform Guidelines Say Apple’s iPhone Human Interface Guidelines recommends a minimum target size of 44 pixels wide 44 pixels tall. While these guidelines give a general measurement for touch targets, they’re not consistent with each other, nor are they consistent with the actual size of the human finger. Small Touch Targets Lead to Big Problems Small touch targets make users work harder because they require more accuracy to hit. Not just that, but small touch targets can lead to touch errors. Thumb use among mobile users is popular. Pixel Width of the Average Index Finger Pixel Width of the Average Thumb Finger-Sized is Ideal, But Not Always Practical
Google Mobile Ads Blog A one page guide to HTML5 support in mobile browsers – Cell Phones & Mobile Device Technology News & Updates HTML5 has arrived and holds a lot of promise for the future of web browsing. It does video, it is starting to become a platform for games, and it teases us with the dream of a rich browsing experience without the need for plug-ins such as Adobe Flash and Microsoft’s Silverlight. Most mobile browser development teams have now brought their browser software in-line with the requirements of HTML5, meaning they can advertise HTML5 compatibility. However, HTML5 isn’t just one thing, and is actually a collection of over 20 important and useful features. While mobile browsers may claim HTML5 compatibility, not a single one supports all of its features yet. How do you know which browser supports what features? The mobile browsers covered include Safari on iOS, Android Browser, BlackBerry Browser, Internet Explorer, Opera, Firefox, webOS Browser, and Symbian Browser. It’s actually difficult to pick a winning browser, and it depends more on which features are important to you.
Designing For Mobile - Best Practices for Superior User Experiences Responsive design, UI, UX, rendering, information architecture… if you speak with anyone in the mobile or web space nowadays you will certainly cover the topic of user experience. That’s because the user experience is critical to success on mobile or web, and becoming increasingly important everyday as new devices proliferate the market and people on the move have less patience for poorly designed sites and apps. Regardless of your involvement on a mobile project, a great user experience should be the goal for all of us who work in mobile. That’s because good design ensures end users find what they need and repeat visit – and that just makes good business sense. So how do we fix this? Know Your PurposeThink Small But Don’t Shrink DownConsider All Shapes & SizesBe LightTouchy Feely MechanicsContext in Context 1. In broad strokes the three major benefits mobile will give your business are: Simplicity, Immediacy & Context. 2. 3. This same thinking also applies to tablets. 4. 5. 6.
The Elements Of The Mobile User Experience Advertisement Mobile users and mobile usage are growing. With more users doing more on mobile1, the spotlight is on how to improve the individual elements that together create the mobile user experience. The mobile user experience encompasses the user’s perceptions and feelings before, during and after their interaction with your mobile presence — be it through a browser or an app — using a mobile device that could lie anywhere on the continuum from low-end feature phone to high-definition tablet. Creating mobile user experiences that delight users forces us to rethink a lot of what we have taken for granted so far with desktop design. It is complicated in part by mobile-specific considerations that go hand in hand with small screens, wide variations in device features, constraints in usage and connectivity, and the hard-to-identify-but-ever-changing mobile context. Functionality This has to do with tools and features that enable users to complete tasks and achieve their goals. Guidelines
How can retailers appeal to mobile users in store? The use of mobile phones for offline shopping has increased dramatically over the past few years, and even if consumers aren’t actually making a purchase with their mobiles, they are often using them to research products and prices while shopping. According to a recent Toluna / Econsultancy survey of UK consumers, 13% of respondents had made a purchase on their mobiles, and 19% had used them to compare prices and look at product reviews while out shopping. So what can retailers do to adapt to this challenge? A recent Motorola survey in the US found that customers have good reason to compare prices on their mobiles. 43% of respondents said the mobile improved their offline shopping experience, while 87% of retailers said that customers would be able to find a better deal by using their phones. Using the barcode scanner on the Amazon app, or entering a search term, customers can easily check the products they are looking at in a store on Amazon’s site. Price match promises Voucher codes