Atlanta SEO SEO i.e. Search Engine Optimization is a technique that helps a business website rank higher on various search engines such as Google, Yahoo, Bing etc. Well, this is the traditional definition of SEO that we are well versed with, but is it all? No! There is lot more to SEO, numerous things that go along into the process. • Question – Does Content Influence Google Rankings? Answer – It is important to have high quality content in order to secure better google rankings. • Question – What Is The Difference Between Organic And Paid Results? Answer – Organic or Natural search is one that matches the user’s search query. • Question – Why Are Backlinks Important? Answer- They are highly instrumental in improving your website’s ranking. • Question – Is There A Penalty For Linking To Bad Websites? Answer – Yes, you might be penalized by Google for linking out with websites that are not related to your field of business or carry a bad reputation. • Question – Do Meta Descriptions Matter?
Atlanta SEO Search Engine Optimization (SEO) techniques are widely being used by businesses to improve their ranking on SERPs. Content is a major component of SEO so it is vital that right content is created to reap maximum benefit. Let’s uncover certain tips & tricks of creating SEO friendly content. Types Of SEO Content Before we create content for SEO, it is important to know the effective ways of doing it. Blog Pages – It is the easiest way that improves your search engine ranking and also helps you stay in touch with readers as well as your potential customers. Tips To Create SEO Friendly Content Use Keywords Wisely – Include appropriate keywords in your content. Steps Of Writing SEO Friendly Content Clearly define your SEO goalsFigure out your target audienceWrite original content. For more information, call Centex Technologies at (404) 994 – 5074.
Atlanta SEO Services Marketing automation is a technology that is increasingly being used by businesses to streamline their marketing efforts. It aims at marketing the product or services of a company on different channels such as social media, email, websites etc. using specially designed softwares. The whole idea is to automate repetitive tasks in order to save time and effort of the marketing personnel. Albeit, marketing automation has changed the way businesses market their products or services around the world, but even now few companies are skeptical about automating their marketing processes. So it is important to debunk certain myths that businesses have about marketing automation. • Myth 1 – It Is Expensive For Small Businesses Some people consider marketing automation way too expensive. Automation can help you save your time and effort, thus enabling you to leverage better returns by investing your time on more productive activities. • Myth 2 – It Is Time Consuming & Difficult To Understand
SEO Company Atlanta With over 330 million monthly active users as on January 1, 2018, Twitter has opened up a plethora of new opportunities for businesses to market their products or services. People are increasingly tweeting and retweeting, so companies must take advantage of this new rage to market themselves and their products. Being a great platform for communication and interaction, twitter has much more to it. From being used to share information, do networking, managing reputation online, building brand equity and interacting with customers, twitter has a huge potential to help you grow your business if used the right way. The greatest advantage of twitter is that you can easily engage with people even before they follow you or become your friend unlike other social media websites. What Is The Right Strategy – Setup An Engaging Profile – The first and foremost step is to have the right blend of all elements to make your profile engaging and interesting. Some Other Tips –
SEO Company Atlanta URL i.e. Uniform Resource Locator is nothing but a web address that provides unique location to a web page. From SEO point of view, URLS help search engines in indexing information provided on a website. One of the important question that arises is how to create a SEO friendly URL? Well, here are few SEO tips which you must follow for URL optimization. The URL Should Define What The Page Is About URLs should contain terms which defines a page. Do Not Use Underscores It is better to use a dash/ hyphen instead of an underscore to separate words in the URL. Make It Keyword Rich The best way to optimize your URL is to add keywords in it but make sure that you do not over stuff them. Length Of The URL In general, shorter URL’s are a preferred choice. Case Sensitive Do not use capital letters in the URL. 301 Redirect Broken Links Imagine that your page ranks well on the search engine but for some reasons you have to change the URL. People tend to notice your website’s URL when they first visit it.
SEO Company Atlanta Meta description is a short description with 160 to 320 characters which summarizes a page’s content. It is a vital aspect of on-page SEO and has a great influence on potential customers as these descriptions appear on search engine page results under the link. So it is important to write an optimized meta description to rank higher on search engines. Following are some mistakes to avoid while writing a meta description – Using Duplicate Meta Descriptions Duplicate meta description is although not penalized but it is best to avoid using it. Character Count Writing either too long or too short meta descriptions is a wrong practice. Not Using Keywords The biggest mistake you can commit is not using keywords in the meta description. Not Using The Right Schema It is important to structure your meta description. Avoiding HTML Tables For Direct Answer Queries Google gives preference to websites that provide direct answers to searchers and displays them on top.
Atlanta SEO Services Holiday season is a great opportunity for businesses to maximize their revenue. Effective marketing on web using SEO tools is all that is required. As per the reports, 57% of B2B marketers stated that SEO generates more leads as compared to any other marketing initiative. If you are missing out something, here we have listed certain last minute marketing tips for the holiday season. • Use Specific Keywords – The best way to boost your sales in to use specific keywords as they help you generate more ROI. • Add New Content – As per Demand Metric, a global marketing and advisory firm, content marketing is highly beneficial and costs 62% less than traditional marketing tactics. • Optimize The Speed – One thing that customers hate is a website that takes too much time to load. • Use Images & Visuals – An effective SEO strategy is to use images and videos in your advertizing campaign. • Work On Your Weak Points – To maximize the revenue your marketing game needs to be on-point.
Atlanta SEO Company Content marketing refers to an effective use of content for the purpose of marketing one’s business on the web. It produces exceptional results and is one of the best ways to generate quality leads. Not only this, it also helps in increasing sales and engaging audience in a better and efficient way. A number of factors need to be considered for deigning an effective content marketing strategy. Make Your Content Unique – In this competitive world one has to be unique to succeed. The content should be written and presented in such a way that it turns over readers into buyers and finally makes them your loyal customers.
Atlanta SEO Services Vlogging is the new form of blogging in a video format. An individual blogger might just vlog for fun or to gain recognition whereas a business might use videos as a marketing tool. A report by Google suggests that half of the population in the age group 18-34 engage well on YouTube and would even stop what they might be doing to watch a new video uploaded by their favorite YouTuber. Vlogging is the new cool these days and the above mentioned facts validate it. Plan & Strategize – Before you start vlogging, it is essential to design a strategy. All you need to do is put in your heart and soul in making the videos, however another very important thing that is required for effective vlogging is strategizing smartly. For more information, feel free to contact Centex Technologies at (404) 994 – 5074.
Atlanta SEO Company Social media is extensively used by businesses to gain customer reach. Almost every feature of social media such as hash tags, mentions and many more are exploited in favor of business benefit. Similarly, stories feature of social media platforms is also beneficial in several aspects of product marketing. It enables direct interaction of businesses and customers at individual levels. This article throws a light upon various other plus points of social media stories. Connecting With Customers: Social media stories are basically short lived (for 24 hours) content, usually dispensed at top of followers feed. Cost Effective Marketing: The biggest plus point of social media stories is that it comes free. Transparency: Social media stories can be used to host videos or photographs of behind the scene working of a brand. Discounts And Offers: The brands can make customer stick to the stories by offering discount coupons and offers through the stories.
SEO Company Atlanta Resorting to effective SEO is no longer a choice but a necessity for businesses today. This is because effective SEO helps them improve their search engine rankings as well bottom line figures. Earlier, SEO was all about following some specific formulas to make one’s website rank higher on search engines. Albeit, even today most businesses understand the importance of SEO but do not know much about its working and the magnitude of change it can bring if done effectively. Intuitive Search Results – Change in algorithm has enabled easier and more intuitive searches which has resulted in better user experience. For more information, feel free to contact Centex Technologies at (404) 994 – 5074.