5 Key Characteristics Every Social Media Community Manager Should Have Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing? It seems crazy, in the midst of a global financial crisis, to suggest that companies should go to the expense of hiring a community manager to oversee their social media presences. A short guide to building your mobile commerce site Simon Armstrong shares a few tools that make it quick and easy to create a commerce site suitable for your customers' mobile devices. If you haven't moved your company's website to the mobile world yet, here are a few tools that will help you create a website suitable for use on mobile devices - your customers will thank you. For existing sites built in WordPress One tool you can get up and running in minutes is MobStac WordPress Mobile. These plugins create a mobile version of your WordPress site that will work on thousands of mobile devices, plus give analytics, ad network integration and support.It automatically detects what sort of mobile phone your customers are using, and then reformats your content appropriately.
Conversation Agent Customers are going more and more online, and are becoming increasingly demanding. They choose when and where to ask questions, talk about issues and share complaints, blurring the line between Marketing and Customer Service. Social technologies have a way of blurring traditional (and I would add artificial) lines. Is the customer finally in charge? Many brands have already accepted that customers turn to social networks for service and support, and they are listening and responding. How businesses can get seen, heard, and admired - Sales Machine Various microphones aligned at press conference isolated over a white background Gino Santa Maria (MoneyWatch) Getting seen, heard, and celebrated in the news is something many sales professionals want. Getting compensated as a result of media visibility is even better. "Make visibility a priority," says publicity expert Nancy Juetten, who trains salespeople on how to attract media attention. "Assign importance and weekly action to earning ongoing, consistent, and favorable visibility for the business.
10 Niche Social Platforms to Leverage for New Sales Leads Facebook can adjust their algorithms over and over again, and Twitter can find new ways to target promoted tweets, but let’s face it: sometimes, social networks are just too big. Though millions of users are checking these feeds constantly, they’re not always paying close attention to what they’re reading. There goes your carefully-timed update. When it comes to generating leads through social media marketing efforts, more and more startups are shooting for quality of users instead of quantity. By setting up a presence on a niche social platform, entrepreneurs now find themselves preaching to a jubilant choir, rather than shouting to the masses—and alongside tons of competition. I asked a panel of successful young entrepreneurs the following question:
5 Ways To Be Recognized as A Social Media Influencer Can You Recognize A Social Media Influencer, When You See Them? Well the obvious answer is yes, absolutely you can. Think of some of your favorite Social Media Influencers, why you choose to follow them and how they influence you personally. Although many of the effective principles are paralleled, leading and influencing in the world of social media can sometimes be more difficult than leading/influencing in a traditional leadership/work settings. The social media influencer has to lead purely through relational, cause and content equity. What if they Google me? - Sales Machine (MoneyWatch) There's a New Yorker cartoon about the Internet that I love: Two businessmen are in a bar and one says, "I have a strange feeling that someone is Googling me." No joke, actually. Prospects check companies out on Google.
How to Adopt a Social Media Lifestyle While most small business owners are starting to realize that social media is a necessary part of any marketing strategy, as a social media coach, the question I get most often is how to add social media to a day that is already way too full. For those of us working as solopreneurs or small business owners, it may, at times, feel like we are working virtually around the clock so when are we really supposed to tweet, post or blog? I’ll admit creating a social media plan that will stick is like starting an exercise program. You just have to take that leap and do it.
9 tips to make Google work for you A bigger staff means greater growth. But what happens if you can’t find anyone to hire, let alone the right person? It’s a common problem (particularly when you’re looking for accountants for the finance team) and in Harrogate, Broker Network Group is working hard to find the solution. FD Julie Hale, who recently won best finance director of a plc at the Yorkshire FD of the Year Awards 2007, says the group is trying lots of different ways to increase its employee headcount. Rules For the Social Era - Nilofer Merchant “This business model is right for a company selling Purina Dog Chow, circa 1970.” “There’s no way we could ever be this collaborative.” Both are comments I got about my book, back in 2009, about setting direction, collaboratively. The first is from a Google executive; the second, from an exec at Cisco. Same business model architecture, two entirely different responses: obvious or unachievable.
10 Qualities of an Effective Community Manager As more companies and more industries buy into the benefits of social media and community development, the number of job opportunities available for professionals with community-building skills also continue to grow. Companies are looking for professionals who can blend their skills to effectively deliver updates to a community, but also have the ability to tap into that community to collect feedback for a company to use for improving its product or delivering its message. While the job opportunities grow, so to do the number of professionals who include community skills on their resumes and profiles. On LinkedIn alone, the number of people who have added "Community Management" to their skills list is up 46% year-over-year.