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Advantages : Enquête de satisfaction des utilisateurs de l'informatique d'entreprise 12 Essential Components of Great B2B Marketing Campaigns (And 24 Examples) 12. Measurement and Improvement Initially, creation of a campaign is based on informed guesswork. We don’t really know what is going to work until the content goes live and we can gauge the way people are responding to it. This is why continual tweaking is critical. Examples of Effective Optimisation: