Web : Quand le Web réinvente notre quotidien La nouvelle génération de services Internet va bouleverser la manière d'organiser sa vie de tous les jours. Jusqu'où ira donc le Web ? L'année 2009 a consacré le succès de l'Internet communautaire, dit «Web 2.0». Facebook et Twitter ont tous les deux profité de l'essor des smartphones comme de ces téléphones mobiles intelligents, qui intègrent le plus souvent caméra et GPS, leurs utilisateurs peuvent publier des contenus à tout moment - une photo pendant le repas de Noël, un commentaire «à chaud» en sortant du cinéma, le lien vers un article à peine lu. L'année 2010 verra naître les contours de la nouvelle génération du Web, dite «3.0». Cliquez sur l'image pour l'agrandir. La réalité augmentée,une révolution Le mobile est un terminal clé de l'accès de ce nouvel Internet. Crédits photo : Le Figaro Cette dernière est devenue centrale à un très grand nombre d'applications mobiles communautaires. Le besoin de filtre devient également plus pressant sur les réseaux sociaux.
Top Web Design Bookmarks of 2009 I read a lot of design-related articles & blogs online – I mean, really, what else can you do when you live in Edmonton, which was the coldest place in North America on Dec 13 at -58C with windchill? Anyway, I’m constantly bookmarking items I think might be useful for me as a designer in the future – some I never end up using, but some I definitely do! This year, I found some great articles on web usability (always good to be able to effectively communicate why you made a particular design choice to a client), WordPress and jQuery, as well as a few others. Here are my Top Web Design Bookmarks of 2009, with thanks to everyone in the design community who keeps openly sharing their knowledge. Perfect Full-Page Background Image CSS Tricks is a great website – a web designer’s goldmine, if you will – and this is but one of a ton of great articles on Chris’ site. 10 Usability Findings & Guidelines Hit the jump for more! ViewLikeUs BrowserShots Website Design & Development Project Checklist
comscore-total-us-online-video-market-feb-2010.jpg Online video viewing accelerated in 2009, with 19% more people in the US viewing more videos for longer periods of time, according to comScore Video Metrix data from the comScore 2009 US Digital Year in Review. In December 2009, 86% of the total US online population, or 178 million people, viewed video content, compared to 150 million people in December 2008. Americans also viewed a significantly higher number of videos in 2009 compared to the prior year, due to both increased content consumption and a growing number of video ads being delivered. The average online viewer consumed 187 videos in December 2009, up 95% from 96 videos in December 2008. The number of videos viewed grew almost 150%, from 14.3 billion to 33.2 billion, while the duration of the average video viewed grew 28%, from 3.2 to 4.1 minutes. Online Video Market Fragments Top-ranked video site YouTube accounted for 26% of total time spent viewing video in December 2009.
Can Device Integration Save Music Journalism? | Epicenter Lester Bangs and other professional music critics could find refuge in device integration. As music has become ubiquitous, music critics, and the magazines they write for, have become collateral damage, bypassed on the digital highway by cheap and instant gratification. It’s not that expert insight has become irrelevant in an era of crowdsourced feedback. The subject hit home at a panel I was on Tuesday at the Future of Music Coalition Policy Summit in Washington, D.C. During the Q and A, an audience member from NPR asked panelists to put aside the question of compensation for the moment and come up with concrete ideas about what music journalism will look like in the future. My response: Music journalism should live on the same devices where we listen to our music — be that a computer, cellphone, MP3 player, tablet or home entertainment center. Say you like to read Pitchfork‘s new music coverage. Several large-scale approaches already associate music with relevant text. See Also:
Premiers résultats de l'étude :« Comprendre le comportement des Soumis par INTERNET SANS C... le mer, 10/02/2010 - 16:24 À l'occasion du « Safer Internet Day »,Fréquence écoles dévoile les premiers points forts de l'enquête financée par la Fondation pour l'Enfance et soutenue par la Délégation Interministérielle à la Famille et Mitsubishi Electric Europe. Premiers constats de l'étude : > Les jeunes sont avertis des graves menaces, mais peu sensibilisés aux dangers quotidiens- 85,9% pensent qu'il existe des dangers sur Internet. Pourtant, il existe un fort contraste entre les représentations qu'ils ont des risques, et la réalité éprouvée.- Ainsi, 44,9% citent comme danger n°1 la mauvaise rencontre, - mais lorsqu'ils sont interrogés sur leurs propres mauvaises expériences, ils évoquent à 47% les images choquantes qu'elles soient pornographiques ou violentes, puis à 36,4% les virus et le piratage (36,4%). > Des données personnelles qui circulent - 80% affirment avoir déjà laissé des informations les concernant. > Des adolescents bien informés
A Discussion on Hourly Rates in Web Design | Build Internet! “What should my hourly rate be?” One of the hardest parts of start out into full or part time web design is setting fair prices. It’s a topic that we’ve tackled before in our week-long Pricing Bootcamp series. This survey kept things simple by only including two fields: one for the hourly rate, and another for additional comments. The Results Thanks to the 107 readers who took time to respond (original survey live on Google Docs). Please keep in mind that this was an informal survey, and the results shouldn’t be considered definitive. What Can I Learn From This? The most valuable information to take from this survey? Influencing Factors Many of the designers priced below $25 also commented that they were either students or in a country where dollar value was strong. Additional Considerations Many of you left additional comments that brought up some great points to consider. Underestimating Time “Often a project gets bid by a total with my estimate on hours. Your Service is Valuable Google+
Just how much Traffic Does Techcrunch send to your website or blog One thing that bugs me is that when people build cool apps or launch web based services their marketing plan doesn't really extend past trying everything in their powers to get on Techcrunch. It is the world's biggest tech blog with nearly 4 million RSS subscribers alone but we wanted to take a look and see how that translated in pure traffic terms after we got featured on the there on Wednesday. Just remember that this is just from the 24 hours the article was featured on the site and there is still plenty of traffic coming even today... Overall As you can see the traffic numbers are fairly small. Geographic Spread Referring Sites The site was getting traffic from lots of different places that day and you can see from the following chart just how important Twitter is in the overall picture and where Techcrunch slots in the bigger picture... RSS Readers Facebook Interaction Summary You should try and get covered on Techcrunch.
Forrester to Music Industry: It’s the Consumer, Stupid | Epicenter Click image to enlarge. The music industry has come a long way in the past decade towards embracing the consumer: abandoning DRM for single-song downloads, releasing interactive applications, launching remix contests, streaming music to phones, and allowing video sites like YouTube to monetize infringement. But music’s institutional disdain for its consumers persists, according to Forrester Research, which today released a $500 report called “Music Product Manifesto: The Product Features That Will Save Recorded Music,” by analyst Mark Mulligan. The report lists six “fundamental consumer rights” that the suits should keep in mind. They’ve been made before, but they bear repeating, because the industry continues to overemphasize the “business” part of the music business. “This isn’t a fight to be the ‘iTunes killer’ — rather, it’s to be a ‘P2P killer’ and an ‘apathy killer.’” reads the report. Forrester’s Music Product Manifesto: The Product Features That Will Save Recorded Music See Also:
Ce qui a marqué 2009 sur Webmarketing & co’m | Webmarketing & co Ca y-est on y arrive… Avant de passer à 2010, un petit récapitulatif de ce qui a marqué le blog en 2009 : lancement du statut auto-entrepreneur, démocratisation de la communication via Facebook et Twitter, interviews de blogueurs, métiers du web… retrouvez les articles marquants de l’année… Ceci est le 383ème et dernier article de l’année, voici les 10 articles les plus lus sur l’année : On voit que le statut auto-entrepreneur, la grippe H1N1 et les réseaux sociaux ont marqué l’année 2009. Les réseaux sociaux et en particulier Twitter et Facebook ont conquis les marques qui se sont, pour une grande partie d’entre elles, lancées dans la communication communautaire. Voici maintenant un classement plus perso des articles que j’ai pris plaisir à écrire ou à lire dans le cas des co-rédacteurs : Community manager : l’e-réputation maîtrisée : 1er numéro de la série les métiers du web avec l’interview de Cathy Vauchelles. Sylvain
10 Ways Social Media Will Change In 2010 This time last year, I wrote about the 10 ways social media will change 2009, and while all predictions have materialized or are on their way, it has only become clear in recent months how significant of a change we've seen this year. 2009 will go down as the year in which the shroud of uncertainty was lifted off of social media and mainstream adoption began at the speed of light. Barack Obama's campaign proved that social media can mobilize millions into action, and Iran's election protests demonstrated its importance to the freedom of speech. This guest post was written by Ravit Lichtenberg, founder and chief strategist at Ustrategy.com - a boutique consultancy focusing on helping companies succeed. Ravit authors a blog at www.ravitlichtenberg.com. Today, it is impossible to separate social media from the online world. So what will social Web bring next? Social Media Will Become a Single, Cohesive Experience Embedded In Our Activities and Technologies Mobile Will Take Center Stage
90-9-1 close Sean founded Ant’s Eye View's Austin practice, where he launched special practices, developed business and oversaw project delivery. He has worked extensively in marketing operations, brand management, customer service, product development, strategy, process design and measurement projects. Before Ant's Eye View, Sean worked with Dell and pioneered a Social Media Model to improve global brand health, customer service models, and Dell's overall culture.
pras coletivas podem faturar R$ 1 bi em 2011 - Marketing Reprodução/EXAME.com Groupon: único entre os principais sites de compras coletivas presentes no Brasil que vem de um grupo internacional São Paulo - Em não mais de 20 minutos na internet você vai acabar esbarrando em alguma das já populares ofertas de compras coletivas. Pode ser pelo Twitter, Facebook, links patrocinados, banners em portais ou até por spam, mas estará lá uma oportunidade quase irrecusável de restaurante, clínica estética, hospedagem, espetáculo teatral, entre os mais diversos produtos e serviços. Conseguindo juntar um grande grupo de interessados em determinada oferta, esses sites fecham parceria com diferentes empresas para comercializar, em formato de varejo, oportunidades em preço de atacado, no chamado modelo “ganha-ganha” – o investidor atrai novos clientes, o consumidor paga mais barato e o site fica com uma parte da transação. O pioneiro no mercado brasileiro foi o Peixe Urbano, que em março oferecia seu primeiro cupom de desconto. Quantidade Futuro
[Vidéo] Toutes les vidéos de LeWeb09 - Websourcing.fr Vous le savez surement, LeWeb09, l’évènement Internet de référence en Europe vient de se clôturer. Pas moins de 2400 participants venant de 50 pays ont participé à des conférences et des présentations tournant autour du Web. Cette 6ème édition ne s’est pas cantonnée aux aspects techniques et s’est quelque peu ouverte aux relations sociales, aux relations « temps réels » rendues possibles grâce au Web. Je crois d’ailleurs que le discours de la reine Rania de Jordanie fut éloquent à ce sujet. Bref si vous avez manqué l’évènement ou si vous souhaitez revoir l’une des conférences, sachez que toutes les vidéos sont disponibles en libre consultation sur UStream. Consultez les vidéos des conférences de LeWeb09
How To Explain To Clients That They Are Wrong - Smashing Magazin Advertisement GIFs of spinning @s on the “Contact us” page. Common usability mistakes for the sake of visual appeal. Splash pages. Fancy search box. No whitespace. Is The Client Wrong? Before getting into how to explain to a client that they’re wrong, ask yourself, “Is the client wrong to begin with?” First of all, appreciate one critical thing: the client probably knows their target audience a lot better than you do. You can begin to establish if the client is wrong simply by exploring why the client is making such a request and what the business case for it is. It could be that the picture of the jigsaw-puzzle globe with a piece missing actually sums up the client’s sales pitch quite well and that similar messaging has proven to win over potential customers in the past. Image source: Lady Madonna1 Whatever the case though, always keep an open mind. What approaches can you take to explain to the client that, in your professional opinion, they’re wrong? Speak The Client’s Language Summary