Imagination is an independent, creative communications company that transforms business through creativity - Global - Imagination

Unspun London Organisations are changing all the time – so when can Unspun help you? Clients ask for our help when they want to mobilise large numbers of employees to deliver a significant change. This could include: Rolling out a new strategy…Refreshing and launching a new brand…Aligning behind a new vision orChanging the culture (values & behaviours). Our approach is built on these findings which also discovered that you can quadruple your chances of success if your change is based on a compelling narrative, where leaders are role models and you focus on shifting mind-sets and behaviours. Define a compelling narrative We know that the strongest organisations have a clear purpose, beyond profit, that is lived by its people every day. Engage through creative executions With a traditional corporate approach employees say ‘Who cares?’ Follow through rigorously Change is only ever consistently delivered when it is owned by everyone in the business. None of this happens by magic. Engage with creative execution

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