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The 5 F’s of Data Hygiene for Deeper Sales Conversations

Data is the new oil. Without it, your sales engine stops running. Like oil, data needs to be refined. Or else, it won’t fuel your sales machine. The problem is that B2B data has a very short shelf life. 24% to 36% of your CRM data decays each year Tweet this! Poor data causes reps to waste 27.3% of their time, and ends up costing you 12% of revenues. The good news is that, by following a few simple data hygiene best practices, richer data-driven sales conversations are always within your reach… Learn how to Utilize a Data-Driven Approach to Generate Technology Leads! #1 Find out what’s wrong Start with a thorough audit of your CRMInterview key data handlers and usersIdentify what types of errors and potential issues you encounter Related: Not Just an Address Book: 4 Hacks to Turn a CRM into a True Sales Tool #2 Fix what’s broken Related: Symptoms of an Unhealthy Email Marketing List (and How to Clean It) #3 Fill missing values #4 Fit data together #5 Feed into a data management process

https://www.callboxinc.com/telemarketing/data-hygiene-deeper-sales-conversations/

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