Utilize a Data-Driven Approach to Generate Technology Leads The modern consumer is much more self-directed because of the wealth of information they can get not only from the Internet but also from other people around the world through the various social media platforms. In fact, Forrester revealed in their survey that 74 percent of the B2B buyers conduct online research first before they decide to buy. If buyers rely on every piece of data they can find to make a purchase, then companies should all the more adopt a data-driven approach in their IT lead generation campaigns. Data-driven marketing, however, is more than just using your customers’ information. Data gives you knowledge; thus, data gives you power as a marketer. Data also removes any guesswork that exists allowing you to target the right customers and create messages that are both relevant and valuable to your target audience. The sad truth, however, is only a few marketers can use data effectively. However, here’s the good news: there is always room for growth and improvement.
Case Study: Thrice in a Row: Callbox Boosts Event Attendance Rates for CRM Market Leader With its reputation as a key mover in the CRM software space, the Client regularly organizes a number of annual conferences and events aimed at customers, vendors, developers, IT professionals, and industry thought leaders throughout various locations around the world. These are typically high-profile events that generate attendance figures that average in the thousands, as well as receive considerable media coverage particularly from the tech press. While many of the Client’s conferences fulfill both branding and PR objectives, there is also a more tangible marketing (and overall business) goal that underlies most of the company’s events: to attract more people into its far-reaching ecosystem. Among the events lined up for 2017 are three sets of conferences scheduled for January, April, and July. All three events are set to take place in Hong Kong and Singapore, showcasing insights on Asian business innovation and customer experience.
Callbox Gives HR Consulting Client Base a Boost - Callbox | Lead Gen The Client partnered with Callbox after a stringent RFP process, pointing to the latter’s substantial roster of satisfied customers in Singapore as a key differentiator. The Callbox team then worked alongside representatives from the Client to plan out the objectives, activities, and timelines for an integrated appointment setting campaign. The overall strategy centered on engaging prospects through targeted calls complemented by timely email touch points. Some campaign activities that contributed to its success were: 1. 2. 3. Callbox Printed 3D (Three-Differentiated) Campaigns For Co-Marketing Specialist - Callboxinc.com - B2B Lead Generation Company 1. The Client launched three consecutive lead generation campaigns for three of their clients which were all HP partners. 2. Active contacts that were filtered from the customer profiling campaign were prioritized and followed up via different channels (call, email, social, web and mobile) based on the prospect’s business buying behavior which was made possible by Callbox’s SMART Calling process. 3. Each campaign required 4 out of 6 probing questions be answered by prospects in order to provide substantial data for campaign consultant about the prospect’s current printing setup. 4. 5.
Ten (10) Affordable Marketing Ideas for Software Startups At the way things are going at the moment, people continue to look towards the IT industry for solutions in everyday life. Complex tasks have become simpler through automated systems and mobile applications. This is not to mention the fact that nearly all other areas of society depend on software and IT products to streamline routine processes. Nowhere has this been truer than in the B2B industry. But as the number of software and IT start-ups grow year by year, it has become a challenge for many smaller players to get themselves noticed by their target audiences. At any rate, B2B marketing remains to be a tough cookie to crack. Fortunately, there are numerous ways that start-ups can do to better promote their software products and services. Make use of referrals Nothing passes off more as an affordable marketing method than generating referrals from previous customers. Attend industry events Related: Thrice in a Row: Callbox Boosts Event Attendance Rates for CRM Market Leader Contribute
Case Study: Callbox Prints Out Success For ICT Leader 1. Callbox validated contact details in the database to ensure accuracy by sending initial emails with overview on the total print managed services. 2. Active responses like opened emails, website visits, clicked links, downloads and queries were tracked via the Pipeline Lead Nurture Tool and saved for follow-up. 3. Invalid emails (bounces) and contact details were corrected updated upon speaking with the prospect. 1. 2. 3. 4. Want to know more? Case Study: Software Retailer Revamps Marketing Strategy, Improves Conversion Industry Software, Microsoft Dynamics NAV, Technology Campaign Type Lead Generation, Appointment Setting Target Location Arkansas, New Mexico, Los Angeles, Oklahoma, Texas Target Industries Manufacturing Target Contacts CIO, CTO, IT Director, IT Manager The Client The Client is a gold-certified Microsoft Partner based in Texas, USA. The Challenge Before contacting Callbox, the Client relied mainly on repeat business and word-of-mouth endorsements from its past and existing customers to generate sales leads.
Telecom Firm’s Campaign Grows Reach in New Markets with Callbox Industry Telecommunications Campaign Type Lead Generation, Appointment Setting Target Location Singapore, Malaysia, Philippines, Hong Kong, Indonesia, India, Japan, Korea, Thailand, Taiwan, China,United Kingdom, Germany and Greece Target Industries Shipping and Maritime companies (commercial, cargo, merchantor cruise ships) Target Contacts Managers, Directors The Client The Client is the satellite communications unit of one of Asia’s largest telecom groups. The Challenge The Client currently has an ongoing appointment setting project with Callbox. In the previous campaign phases, the emphasis was on potential resellers and end users of the Client’s land satellite services. This time, as the focus shifts to maritime satellite communications, the new campaign’s main objective is to identify and qualify potential subscribers for its bundled Inmarsat services from shipping and maritime companies.
The Building Blocks of a High-Impact MarTech Stack [VIDEO] In April, Chiefmartech.com’s Scott Brinker published the much-awaited 2018 edition of his Marketing Technology Landscape Supergraphic. Among other things, the chart showed a vibrant but dizzying rate of growth for the field of MarTech: 6,829 solutions (up 27% from 2017)6,242 different MarTech vendors49 MarTech software categories For marketers looking to build or maintain their tech stacks, those figures can seem very daunting. In fact, more than a quarter (26%) of organizations rank choosing the right MarTech solution as a key challenge. So, how do you find the right MarTech tools for you underneath all the mountain of possible options? The secret, says Mary Wallace at MarTech Today, is to understand that putting together or optimizing a MarTech stack is an evolution, not a revolution. That’s what we explore in this short video. Related: Not Just an Address Book: 4 Hacks to Turn a CRM into a True Sales Tool In short, each tool must be able to talk and listen to the rest of the components.