Utilize a Data-Driven Approach to Generate Technology Leads The modern consumer is much more self-directed because of the wealth of information they can get not only from the Internet but also from other people around the world through the various social media platforms. In fact, Forrester revealed in their survey that 74 percent of the B2B buyers conduct online research first before they decide to buy. If buyers rely on every piece of data they can find to make a purchase, then companies should all the more adopt a data-driven approach in their IT lead generation campaigns. Data-driven marketing, however, is more than just using your customers’ information. Data gives you knowledge; thus, data gives you power as a marketer. Data also removes any guesswork that exists allowing you to target the right customers and create messages that are both relevant and valuable to your target audience. The sad truth, however, is only a few marketers can use data effectively. However, here’s the good news: there is always room for growth and improvement.
Callbox Gives HR Consulting Client Base a Boost The Client partnered with Callbox after a stringent RFP process, pointing to the latter’s substantial roster of satisfied customers in Singapore as a key differentiator. The Callbox team then worked alongside representatives from the Client to plan out the objectives, activities, and timelines for an integrated appointment setting campaign. The overall strategy centered on engaging prospects through targeted calls complemented by timely email touch points. Some campaign activities that contributed to its success were: 1. 2. 3.
Callbox Boosts Event Attendance Rates for CRM Market Leader [Case Study] With its reputation as a key mover in the CRM software space, the Client regularly organizes a number of annual conferences and events aimed at customers, vendors, developers, IT professionals, and industry thought leaders throughout various locations around the world. These are typically high-profile events that generate attendance figures that average in the thousands, as well as receive considerable media coverage particularly from the tech press. While many of the Client’s conferences fulfill both branding and PR objectives, there is also a more tangible marketing (and overall business) goal that underlies most of the company’s events: to attract more people into its far-reaching ecosystem. Among the events lined up for 2017 are three sets of conferences scheduled for January, April, and July. All three events are set to take place in Hong Kong and Singapore, showcasing insights on Asian business innovation and customer experience.
Ten (10) Affordable Marketing Ideas for Software Startups At the way things are going at the moment, people continue to look towards the IT industry for solutions in everyday life. Complex tasks have become simpler through automated systems and mobile applications. This is not to mention the fact that nearly all other areas of society depend on software and IT products to streamline routine processes. Nowhere has this been truer than in the B2B industry. But as the number of software and IT start-ups grow year by year, it has become a challenge for many smaller players to get themselves noticed by their target audiences. At any rate, B2B marketing remains to be a tough cookie to crack. Fortunately, there are numerous ways that start-ups can do to better promote their software products and services. Make use of referrals Nothing passes off more as an affordable marketing method than generating referrals from previous customers. Attend industry events Related: Thrice in a Row: Callbox Boosts Event Attendance Rates for CRM Market Leader Contribute
Lead Nurturing Tool - Lead Management System - Callbox Lead Nurturing Done Right. Simple. Smart. Effective. You’ve heard about Marketo, Eloqua, and Hubspot, right? Big and popular as these companies are, their success in marketing is founded on one basic principle: sending the right message to the right person at the right time. However, most lead nurturing systems are too expensive and time consuming to set up. Callbox Pipeline provides you with an intelligent, easy-to-use lead nurturing system without the clunky interfaces and overpriced tools.
Case Study: Software Retailer Revamps Marketing Strategy, Improves Conversion Industry Software, Microsoft Dynamics NAV, Technology Campaign Type Lead Generation, Appointment Setting Target Location Arkansas, New Mexico, Los Angeles, Oklahoma, Texas Target Industries Manufacturing Target Contacts CIO, CTO, IT Director, IT Manager The Client The Client is a gold-certified Microsoft Partner based in Texas, USA. The Challenge Before contacting Callbox, the Client relied mainly on repeat business and word-of-mouth endorsements from its past and existing customers to generate sales leads.
The Building Blocks of a High-Impact MarTech Stack [VIDEO] In April, Chiefmartech.com’s Scott Brinker published the much-awaited 2018 edition of his Marketing Technology Landscape Supergraphic. Among other things, the chart showed a vibrant but dizzying rate of growth for the field of MarTech: 6,829 solutions (up 27% from 2017)6,242 different MarTech vendors49 MarTech software categories For marketers looking to build or maintain their tech stacks, those figures can seem very daunting. In fact, more than a quarter (26%) of organizations rank choosing the right MarTech solution as a key challenge. So, how do you find the right MarTech tools for you underneath all the mountain of possible options? The secret, says Mary Wallace at MarTech Today, is to understand that putting together or optimizing a MarTech stack is an evolution, not a revolution. That’s what we explore in this short video. Related: Not Just an Address Book: 4 Hacks to Turn a CRM into a True Sales Tool In short, each tool must be able to talk and listen to the rest of the components.
Capturing Advertisers for Upscale Direct Mailer The Client The Client is a $50 million direct mail company delivering upscale prospects to advertisers of high-end products and services. They link people in upscale owner-occupied homes with the products and services they desire. Their decks reach approximately 11 million unique homes a year, an annual circulation of more than 44 million card pack impressions. Based in Tampa, Fla., the Client has 78 franchisees in 125 markets. The Challenge Despite its huge client base and nationwide coverage, the Client needed a partner to provide them with a steady flow of advertisers. The Callbox Solution An Appointment Setting Campaign was launched to capture advertisers that catered to affluent homeowners. Assessment and List Preparation After consultations with the Client about their goals and identifying their target market, the Callbox team put their expertise to work starting with the preparation of the list of advertisers. Cold Calling and Appointment Setting The Results
Case Study: Australian Software Vendor Taps Callbox to Fast-track Sales in Asia-Pacific Industry Software (Practice Management, Tracking Software) Headquarters Sydney, Australia Campaign Type Lead Generation, Appointment Setting Target Location Australia (Sydney, Melbourne, Queensland); New Zealand, Brunei, India Target Industries Any (100M+ Annual Revenue) Target Contacts IT Directors, CIOs, CTOs, IT Managers The Client The Client is a well-known software company in Australia which develops and distributes practice management and tracking software for large companies. The Challenge The Client has excellent brand recognition in Australia and its products have strong market potential.