THINK Poster Yahoo Launches New Social Sentiment Slider It’s not enough to ask consumers to talk about your brand, Yahoo says. If you want to get people really engaged, invite them to weigh in on relevant content. That’s the thinking behind the company’s latest social feature called the Social Sentiment Slider, which launched today. Placed directly beneath Yahoo stories, the sponsorable widget asks a question related to the article and lets readers register their opinions by sliding their cursors across an interactive scale. For example, after a story about the future of the iPod, the Sentiment Slider might ask, “Is the iPod going the way of the dinosaur?” “It’s a new approach to social,” said Patrick Albano, Yahoo’s vice president of social, mobile, and innovation. Jaguar has signed on as a launch sponsor, but he said three other brands will be announced soon. As the feature hasn’t formally launched yet, the company said it doesn't have metrics to share.
How Recruiters Use Social Networks to Screen Candidates Over the past few years, we've seen social media used in the job market in a number of ways — startups, small businesses and large corporations alike are diving into the socialverse to find top talent, and job seekers are likewise getting creative with social media. Social media monitoring service Reppler recently surveyed more than 300 hiring professionals to determine when and how job recruiters are screening job candidates on different social networks. The study found that more than 90% of recruiters and hiring managers have visited a potential candidate's profile on a social network as part of the screening process. And a whopping 69% of recruiters have rejected a candidate based on content found on his or her social networking profiles — an almost equal proportion of recruiters (68%), though, have hired a candidate based on his or her presence on those networks. Every week we post a list of social media and web job opportunities. Infographic courtesy of Reppler
Healthy Living Health News : Pictures, Videos, Breaking News Case studies Examining best practices in social media measurement, microblogging, communication, reputation management, mobile media, collaboration and more Since 2006 the Society for New Communications Research has evaluated and judged the most creative and effective social media efforts across the corporate, media and academic landscapes. Its Excellence in New Communications Awards program, announced each year at NewComm Forum, honors pioneering uses of social media, mobile media, online communities and collaborative technologies in such areas as business, media, entertainment, education, social initiatives and governance. I’ve been a senior fellow with SNCR since 2006 and regularly speak at its annual SNCR Research Symposium & Awards Gala. The roster of SNCR fellows, who judge the rich, detailed case studies submitted in the contest, include some of the best and brightest analysts and consultants in the social marketing constellation. 2012 winning case studies 2011 winning case studies Video Stanford
THINK Poster YouTube Announces Addition of Channels in Late Friday Night Blog Post After months of speculation with almost no official confirmation, YouTube has finally announced its long-awaited channel strategy in a post to the company’s blog late Friday evening. The announcement falls in line with what had previously been reported in the press, namely that YouTube will be expanding its lineup of channels to include new offerings from a variety of partners, including well-known personalities and brands in the Hollywood, music, news, and sports worlds. “These channels will have something for everyone, whether you’re a mom, a comedy fan, a sports nut, a music lover, or a pop-culture maven,” YouTube’s global head of content partnerships Robert Kyncl said in the post. Under the new system, content creators—like Vice Media or the video game lifestyle network Machinima, for example—will have a dedicated channel on the site that they will control, continually updating it with video content.
How Cellphones Shape the Lives of College Students [INFOGRAPHIC] The majority of college students today use smartphones — although three-quarters don't foot their own bills. Not surprisingly, this has changed the classroom dynamic. Some 88% text during class; 40% use their phones for last-minute test prep; and a quarter take their devices out during each class. This infographic, created by HackCollege, delves into the intricacies of how college students in the U.S. use their mobile devices. And the tidbit we pull out in honor of Halloween: 25% of college students who are smartphone owners have used their devices in mischievous ways. How have cellphone behaviors changed since you were in school? Created by: HackCollege Surgery 'well suited' for social media Two surgeons from the University at Buffalo School of Medicine and Biomedical Sciences are touting the benefits of social media to their colleagues as a way to disseminate accurate information to their trainees and patients. But before embracing social media, surgeons should fully understand the potential security and medical-legal implications of using it, said authors Philip L. Glick, MD, vice chairman and professor in UB's Department of Surgery and professor of pediatrics and obstetrics and gynecology, and Sani Yamout, MD (pictured below), a fellow in pediatric surgery at UB, now training under Glick at Women and Children's Hospital of Buffalo. [See also: Social media: Pros outweigh cons] Glick and Yamout are avid Twitter fans who recently co-authored "Making Social Media Work for Surgeons and Patients," an article published in the Bulletin of the American College of Surgeons. "Social media is a great way to leverage the time and research you put into training," said Glick.
20 free tools to evaluate social media One of the first resources we created when starting Rabbit in early 2010 was a list of 20 free social media evaluation tools. Not measurement, evaluation. Tools that will give you some form of meaningful data that you can use in reports. And ones that don’t cost anything. Fast forward almost two years and a lot of that list is out of date, with many of the originals no longer being around or having ‘upgraded’ to full paid for services. As a result, it’s time for a refresh. This is by no means an extensive list, there are other tools around in addition to these, but even a few of them together will provide you with meaningful intelligence. 1 – Alexa.com Gives you stats on websites, including global rank, country rank, number of sites linking in, and good basic audience data including demographics. 2 – Amplicate Like a lot of services, Amplicate operates a fremium model. We’ve had periodic problems connecting to the site, but when its live, it is good for a free service. 15 – Statigram