Content Curation Strategies for Corporate Learning « Media1derLand Welcome to the legacy Media1derland blog site. Please visit our new site for the latest on performance improvement for today’s workplace. In my previous blog post, Your New Role: Learning Content Curator, I underscored the need for corporate learning professionals to begin to let go of content creation and start nurturing a content curation mindset. According to global marketing strategy guru Rohit Bhargava, a Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. By donning the content curator hat on top of a strong foundation in instructional design and performance consulting, we open doors to a new incarnation of interactive online learning. You’re Probably Already Curating Content If you actively use social media, you have likely already participated in content curation. If you have ever developed learning content, you are wired for content curation. Like this: Like Loading...
Don’t be a robot!Scoop This presentation by Corinne Weisgerber touches in a very clear format on what separates aggregation than curation. And which, in my opinion, can be summarized by the human touch. While aggregation can be automated, curation is essentially the expression act of a human being. It completes nicely what Robin Good also expressed previously on this topic on his blog to specify what good curators did. And which I published under the “Curating the Curators” title. For us at Scoop.it, we take the democratization of curation as an opportunity: can anybody be a curator?
Why Content Marketing Is King | Blog | Daily Dose When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today's business-to-business entrepreneur. Late this summer, HiveFire, a Cambridge, Mass.-based internet marketing software solutions company, surveyed nearly 400 marketing professionals about the state of the business-to-business, or B2B, market, and discovered that marketers are retreating from traditional marketing tactics such as search marketing and have made content marketing the most-used tactic in their brand-enhancing tool box. Fact is, according to HiveFire's B2B Marketing Trends Survey Report, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising, according to the survey. So what exactly is content marketing? How have you used content marketing to enhance your brand? Photo: Thomas Pajot/Shutterstock
Welcome To The New Age Of Curation I’m guessing that a lot of you think that now – right now – is a golden age of creation. And in many ways, it is. It’s never been a better time to make art of all kinds, from video games – my own art of choice – through books to filmed entertainment and beyond. Sure, the massive media disintermediation spawned by the Internet has spawned a golden age for creators, at least for touching audiences directly. But finding great, sometimes underappreciated art is the thing we consumers need the most help on right now – especially because there’s so much of it out there, and so much of it that can be easily accessed. That’s why, in many ways, this is the ‘Age Of Curation’, not the age of creation. 1. 2. 3. Get down too deep, and you’ve no idea what’s going on across the entire medium. 5. Some form of this filtration has been in shape for decades, largely in print form, of course.
Infographic Reveals The Best Times To Post To Twitter & Facebook What is the best time to share content on social networks for maximum exposure? Should you post first thing in the morning? During lunch? At the end of the workday when people are getting ready to head home? And how do you account for the fact that you may have potential customers living in different time zones? A new infographic from KISSmetrics answers these questions and more with a new infographic called ‘The Science of Social Timing.’ Here are a few key takeaways from the Science of Social Timing infographic: The best time to tweet is 5PM ET1 to 4 tweets per hour is idealThe best days to tweet are midweek and on the weekendsThe best day to share on Facebook is SaturdayThe best time to share on Facebook is Noon ET Check out the full infographic below and let us know what you think! Megan O’Neill is the resident web video enthusiast here at Social Times.
Hand-Picked Content Is Marketing Gold | Content Curation Software Image by Getty Images via @daylife As people get used to the new Facebook “newspaper” angle (“we want to be your personal newspaper”), the masses are going to get a taste of what content marketers have been onto for quite awhile. News aggregators are fine tools for personal curation and research. Some are better than others. And no one really knows yet how Facebook is actually picking the “news” to show its users, so the jury is out on that one. But no aggregator or algorithm will ever trump hand-picked, people-powered curation. Every serious content site uses curation. When a human does this job instead of a computer program, it is obvious which results are better for the consumer. There is a big need for curation of all types as we all deal with the ever-increasing deluge of data on the web.
Capitalizing On Curation: Why The New Curators Are Beating The Old Barring the invention of a "time turner" like the one Hermione Granger sported in 3rd Harry Potter novel, most of us will never have enough time to consume the information we might otherwise want to absorb. There's simply too much info and too few waking hours. Enter the notion of curation, a relatively new term that is not unlike the editor of old, a trusted person or organization that filters information and aggregates it in an organized fashion for others to enjoy. According to Steve Rosenbaum, author of Curation Nation, "curation is the new way of organizing the web going forward." You can't curate for everyone, so be targetedIn Brian Solis's recent tribute on FastCompany.com to Rosenbaum's book, Solis noted, "the social capital of a curator is earned through qualifying, filtering, and refining relevant content." Thrillist, for the uninitiated, started in 2005 with a newsletter to 600 New Yorkers and is now in 18 markets with 2.5 million subscribers.
What About Me? A Picture of My Digital Life Intel has put together a pretty cool dynamic infographic that uses you as the source of its information. You sign in with Facebook and optionally Twitter and YouTube, and it puts together a graphic showing you some interesting statistics about your existence on the social web. You can check out the app here, but read on for my impressions. The first thing the application will do is ask you to sign in with your various social accounts, and explain that “What About Me?” After this, you’ll get a pretty awesome diversion as they put the graphic together. Finally, the graphic appears.
Cleaning Up Your Readers’ Lives With Curation | Content Curation Software Image by bunchofpants via Flickr There’s nothing more satisfying in the office than sitting down to clean off your desk. Well, the sitting down to do it part isn’t always fun, but the end result is! Everyone has a different system of organization, but the sort-and-pile method runs through any good system. Picture your desk in disaster mode: bills,statements,magazines,catalogs,newsletters from charities you support,notifications of massive lottery winnings,other junk mail When you get around to organizing this, you prioritize things. The end result is a desk with a lot of surface showing again, with neatly stacked piles of mail and files you have made sense of. Image by Amanda Schutz via Flickr Now imagine sneaking into the homes of each of your readers and doing this for them. Curation accomplishes the same thing for your readers when it comes to information consumption. This is kind of an important function.
Why Curation Is Important to the Future of Journalism Josh Sternberg is the founder of Sternberg Strategic Communications and authors The Sternberg Effect. You can follow him on Twitter and Tumblr. Over the past few weeks, many worries about the death of journalism have, well, died. Despite shrinking newsrooms and overworked reporters, journalism is in fact thriving. The art of information gathering, analysis and dissemination has arguably been strengthened over the last several years, and given rise and importance to a new role: the journalistic curator. The concept of curating news is not new. But with the push of social media and advancements in communications technology, the curator has become a journalist by proxy. “Curation,” says Sayid Ali, owner of Newsflick.net, “gathers all these fragmented pieces of information to one location, allowing people to get access to more specialized content." Curation as an Intermediary Andy Carvin, senior strategist for NPR who runs their social media desk, finds meaning in the word "media."