Lessons Learned
Hy.ly | From Fans to Leads
Facebook Timeline for brands due end of February: here’s how to prepare
[Update 1st March] Facebook rolled out Timeline for brands on a preview basis on 29th February, with a mandatory switchover from Pages to Timeline on 30th March. Check out our video demo below with tips on how to make the most of the new format : The arrival of Facebook Timeline for brands has been very on and off, but it looks like it will finally arrive at the end of this month, to coincide with a Facebook marketing event in New York on February 29th. As with any changes Facebook makes for brands, you're unlikely to get much warning before the switchover and may find yourself adjusting to the changes as you go, while all your fans can see what's happening. Many brands were affected by the switch to https connections to apps for example, or the pixel width of tabs being adjusted. Decide your timeline of events To help ensure you can get your Timeline activity in place, it's a good idea to decide beforehand which events you would like to feature as milestones. Get your admins in order
About « The Metrics-Driven Startup Competition
What is Lean Startup? “Lean Startup” is a term coined by Eric Ries while an Advisor to the venture capital firm Kleiner Perkins. It’s based on the new management processes he employed while Chief Technology Officer at IMVU, one of Silicon Valley’s most successful startups. What is Customer Development? “Customer Development” is a process pioneered by Steve Blank and written about extensively in Four Steps to the Epiphany. What is Lean Startup Machine’s relationship with Eric Ries? Eric Ries is heavily involved as an advisor to Lean Startup Machine. Is Lean Startup Machine a hackathon? Lean Startup Machine is a workshop & educational series. What is your relationship with Startup Weekend? We love Startup Weekend but unfortunately do not have any official relationship. Can I participate if I don’t already have a team? Yes. Can I participate if I don’t already have an idea? Yes. Can I participate without previous startup or technology experience? Yes. How much does Lean Startup Machine cost?
Top 10 Facebook Apps for Fan Engagement and Building Community
Are you looking for ways to better engage Facebook fans and build your community? These top 10 Facebook apps are, in my opinion, some of the most useful ones for pages when it comes to encouraging fan engagement and giving value to your community. They are also very easy to use. Some may be familiar to you, but you may find some new gems to try out. By the way, check out Top Ten Facebook Apps for Building Custom Tabs & Pages. #1: Fan of the Week for Pages Your fans like to be recognized. The application is free for the basic message shown below, but you can upgrade for a small fee to customize your message. When you are recognizing your audience for participation, they will watch for your posts. To add it to your page, just go to and then choose the page to add it to. Enabling the Fan of the Week for Pages app is easy. #2: Booshaka Booshaka is another application that will highlight the fans who are participating on your page more often. #3: NetworkedBlogs
Facebook Timeline For Pages Kills Marketing Feature: Default Landing Tabs
Amongst the beautiful covers and pinned posts, there’s one disadvantage of the new Facebook Timeline for Pages redesign. Pages can no longer display one of their custom applications as their default landing tab that non-fans first see when they visit. This powerful marketing feature let Pages set up a welcome app that teased special content like contests or coupons, but required users to Like the Page for access. Without default landing tabs, non-fans have to actively click through the little app tiles overshadowed by a Page’s cover. [Update: This feature sunset isn't so bad after all. In the end, this is good for the user experience, it could only cause a maximum of a 10% drop in Page app traffic, and much of the way Pages use apps stays the same. Default landing tabs were widely known as a Facebook Page marketing tactic. Facebook’s goal was likely to make Pages more about storytelling than product selling.
Why Your Business Should Be Modeled After Abraham Lincoln’s Life | Under30CEO
When you start your business your goal should be to go from nothing to something great that changes people’s lives while earning you a living. This is much like Lincoln who grew up in poverty and battled depression but never stopped persevering nor did he ever accept defeat. Lincoln went on to become one of our greatest presidents and a national hero. My advice is to look at business examples to model his life and the businesses of other great business men. Steve Jobs built a personal computer and tech device empire on the idea of thinking differently and providing quality. Ways to run your business like his life: 1. Lincoln prided himself on his character and honesty. 2. Lincoln had a sincere love of people and although depressive and shy he made a career out of making a difference in others lives. 3. Lincoln medicated his depression with laughter he believed it was better to laugh than allow himself to cry. 4. Passion fuels desire and helps to drive you. 5. 6. 7. Category: Startup Advice
Tutorial: How to Create a Facebook iFrame Page Tab Application
IMPORTANT: Facebook announced that as of February 1, 2012 they are removing App Profile Pages, and the new way is pretty great. Read our article on the App Profile Pages being removed. Updated Tutorial: Fall 2011 Facebook has been very busy updating how things are done, and one of the changes is how you create an iFrame application tab. Although the concept is pretty much the same, the interface for creating a Facebook iFrame tab app has changed. This tutorial updates a tutorial we did on this subject earlier this year. What is an iFrame application? An iFrame application you allows you to embed an external Web page in your custom Facebook Page tab. Because this iframed page isn’t hosted on Facebook, it can use standard HTML, CSS, and JavaScript like any other Web page does. The downside of this approach is that you need to be familiar with those technologies and you will need a Web-accessible server where you upload the files for your application page. Setting up your server Your HTML file
