Inc. Core Values and Principles | SEOP SEOP Principles Our clients' interests come first. Our experience demonstrates that if we serve our clients with excellence, our success follows. Integrity and honesty are at the core of our business values. We are business builders and use technology and great ideas to achieve client business growth. Our assets are our people, intellectual capital, proprietary technology and reputation. Our goal is to provide superior results and returns to our client. We feel great pride in the professional quality of our work. We value creativity and imagination in everything we do. We undertake a dogged effort to identify and recruit the very best person for every job. We provide our people the opportunity to move ahead faster than is possible at most places. Teamwork is king. The drive, commitment and dedication of our people to SEOP, and the intense effort they give their jobs are greater than one sees in most other companies. SEOP Values
SocialBase - oneforty A 2010 Edison research study showed that 42% of respondents hear about products and services through Twitter. In response to this dynamic businesses are increasingly using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry. You can even use Twitter for lead management or marketing automation. Listen to our free webinar with Laura Fitton, HubSpot's Inbound Marketing Evangelist, as she reveals the basics of Twitter and how you can use the channel for marketing and PR. Laura shares some established Twitter marketing processes, best practices, and examples of successful case studies. In this 50-minute webinar, you will learn: What is Twitter and why is it importantHow to use Twitter to monitor your brand and engage customers and prospects directlyHow to reach media and bloggers directly to get PR coverage for your businessHow to measure your performance on Twitter Webinar Details Speaker: Laura Fitton (pistachio)
6 Social Search Engines to Start 2009 | Online Marketing Blog There are many reasons to search social media including monitoring for brand and reputation management purposes. Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends. Most advice on how companies should be listening to the social web with minimal cost involves monitoring individual services, which is inefficient. Delver is a “socially connected” search tool in alpha, that is based on your friends influence on content, i.e. drawing upon the “wisdom of crowds” to filter the universe of search content. WhosTalkin? Samepoint is a social conversation search engine that segments search by: Social Mentions, Discussion Points, Bookmarks, Wikis, Network,s B2B Networks, Groups, Life Casting, MicroBlogs, Reviews, Podcasts, Documents, Video, Images, News and Web or all.
40 Great Web/Graphic Design Resources Alright, It’s time for some more forever-useful (until outdated :) ) resources. Last time I brought you specifically CSS resources, but this time it’s a bit more broad. I’m covering alot more topics, and this is more of a ‘general’ resources list. I am sure I am missing some stuff, so you are more than welcome to add your favorite resources to the comments, and lets make this a very complete list :) Enjoy. (The list covers several different topics, so I just mainly seperated it into 3 main groups for easier browsing) CSS Boxes Blank CSS templates. CSS Typeset Helpful for beginners, or to maybe speed up coding, a CSS generator for type styles. .htacess Editor Create .htaccess files online, with no coding knowledge. Clean CSS A online tool that formats and optimizes your CSS. CSS, Accessibility and Standards Links A HUGE list of links to everything related to CSS, Accessibility and Standards. Sperling.com A cool free CSS horizontal drop down menu. PHP Form Create php forms quickly.
100+ Resources for Web Developers | BlogWell Photo Credit: SMITHMag Update #1 – March 14, 2008 Update #2 – September 22, 2008 Translated into Italian at Geekissimo There is some amazing stuff out there on the Web–resources, tools, tricks, and tips. So we’ve put together a list of over 100 resources to help make your life as a developer easier; where to find snippets of code, sites that automate processes, cheat sheets, lessons, useful tools and a couple of silly videos to give your brain a break if you make it through to the end. Code Photo Credit: Josh Lewis 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. .htaccess Creator Online tool to create .htaccess files 12. 13. 14. 15. 16. 17. 18. 19. jQuery jQuery is a fast, concise, JavaScript Library that simplifies how you write your web pages. Cool Online Tools Photo Credit: Stavros Markopoulos 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. Documentation and Reference Photo Credit: Perreira 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. Testing Photo Credit: Sebastian Bergmann 49. 50.
Youtube | Blast Media Do you hear that? It’s cheers rising from the back corner of the BLASTmedia offices—the corner in which the video team resides. Why are they cheering, you ask? They’re cheering because today YouTube launched their TrueView in-stream video ads on mobile devices. Why does this excite our team so? This launch gives us even more opportunity to precisely target our clients’ video ads. This also means that we’ll now be able to create mobile-only ad campaigns. Where will you see these ads? Currently, you’ll only see these ads on Google-powered Android devices—however, Apple devices aren’t likely far behind. Why did YouTube make this change? According to Group Product Manager Phil Farhi, “The broad goal here is around aligning user experience and advertiser goals in a way that delivers a more accountable advertising platform to advertisers and the brand, as well as a better user experience.” What is the BLASTmedia Team saying? Ryan Noel, YouTube Adwords Specialist, described it like this:
Online Consumers Most Receptive to Ads in Evening by MarketingCharts staff The research, conducted among online UK consumers, shows that while the early evening was the best time of day for all age groups, younger audiences are more likely to show a steady increase in attention to ads as they day progressed and were more likely to prefer entertaining ads. In contrast, older age groups had peaks in ad interest between 9-12 pm and 2-6 pm. “Knowing when surfers are more receptive to advertising messages allows marketers to target their campaigns more closely and get the most from their online advertising budget,” said David Day, Lightspeed Research chief executive for Europe. Consumers prefer ads when shopping and researching The survey also polled internet users about the circumstances under which they are most receptive to online advertising messages. In contrast, respondents are least receptive to ads when they are enjoying an activity that requires their full attention, such as watching catch-up TV or movie clips.
The Internet Marketing Handbook New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO. What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO isn't just about building search engine-friendly websites. This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. Why does my website need SEO? The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Search engines are unique in that they provide targeted traffic—people looking for what you offer. Why can't the search engines figure out my site without SEO?
DOMAINS & HOSTING Internet Marketing Agency | Customer Magnetism™ Using Online News to Drive SEO | Online Marketing Blog Today we’re doing a webinar (2:00 pm EST) with PRWeb on the topic of leveraging search engine optimization and news content for improved search engine marketing performance. Registrations for this webinar were capped at 2,500, so if you didn’t make it in time, please visit the comments for this post as we’re contining the conversation there after the webinar. The bottom line for the presentation is that there are opportunities to gain advantage from optimizing content according to it’s purpose or goals. In the case of news content, make it easy for consumers and journalists alike to find your message on the channels and in the format they prefer. That means understanding the difference in search behaviors for consumers vs journalists and analysts doing research on companies/individuals. TopRank conducted a survey late last year with journalists and reporters to discover their use of search and social media for researching stories.
12 Killer Ways to Make Extra Income On the Web If the tumbling world economy has you worried, don’t despair: we’ve got your back. The Internet, as you may have heard, is a wonderful place, full of money making opportunities if you know where to look. Our list of 12 ways to make extra cash online will point you in the right direction. None of these ideas will likely net you a full time income on their own — though there are certainly people who have managed to do so with each — but a couple of them in tandem, or in addition to your usual freelance work or day job, can make you some much needed extra cash. If you know of any others, we’d love to hear your money making tips. Freelance Projects Even as companies are laying off workers left and right, that work still need to get done by someone. Become a Topic Expert About.com provides users with a guided tour of the web’s best sites in a wide range of topical areas. Moonlight as a Designer Sell Your Stuff Cash in on Your Photos Amateur-produced stock photos are a huge business. Do Odd Jobs