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Building Thought Leadership through Content Curation

Building Thought Leadership through Content Curation

How Can Web 2.0 Curation Tools Be Used in the Classroom? Digital Tools Jeff Thomas “Curation” may be one of the big buzzwords of 2011. The role of the curator has always been to help pull together and oversee collections of materials. There are a number of tools that enable this. “Curation offers a context on the biggest learning playground the world has ever known.” That’s another vital part of the act of curation: what other people have deemed important. While the Web has perhaps democratized who can be an expert, we do still prefer to turn to those with specific backgrounds and from specific professions, especially when it comes to education.One interesting new curation tool is Scoop.it. Despite being in beta, Scoop.it has seen some uptake from educators, and there are a number of curated resources there already: Learning Process and Mobility, Alternative Education, iPads and Education, for example. Curation was once the purview of experts and professionals who collected and preserved resources. Related Explore: Scoop.it

30+ Cool Content Curation Tools for Personal & Professional Use As the web becomes more and more inundated with blogs, videos, tweets, status updates, news, articles, and countless other forms of content, “information overload” is something we all seem to suffer. It is becoming more difficult to weed through all the “stuff” out there and pluck out the best, most share-worthy tidbits of information, especially if your topic is niche. Let’s face it, Google definitely has its shortcomings when it comes to content curation and the more it tries to cater to all audiences, the less useful it becomes. The demand for timely, relevant content that is specific to our unique interests and perspectives has given rise to a new generation of tools that aim to help individuals and companies curate content from the web and deliver it in a meaningful way. These new tools range from simple, application-specific types such as social media aggregators and discovery engines, to more complex, full-blown publishing solutions for organizations. Comments(65)

A Marketer’s Guide to Content Curation | Power Tools for Thought Leaders Image via CrunchBase Kipp Bodnar of HubSpot shares his thoughts on curation as a marketing strategy… There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. First, content creation is difficult. Applying Curation to Our Problems As marketers, how do we solve these two problems? Curation has become a fixture for many successful news blogs on the web today. Source: A Marketer’s Guide to Content Curation Go to the source if you’d like the rest of his perspective. Content curation can improve audience loyalty (e1evation.com) The Beginner’s Guide To Content Marketing (e1evation.com) This Year’s Highlights for B2B Marketing (business2community.com) Top Online Marketing Books for 2012 (toprankblog.com) Content Marketing: The Entrepreneur’s Most Productive Task (lifehack.org)

The Future of Learning: Preparing for Change | Networked learning La puce et le neurone : deux mots sur la “curation” Ah le vilain mot que celui de « curation » ! Il y a décidément des anglicismes qui passent mal. Je ne sais pas pourquoi on ne lui préfère pas le terme d’édition, fût-il imparfait. Quoi qu’il en soit, c’est depuis quelques mois un des mots à la mode sur le Web et il recouvre quelque chose d’important : essayons donc de remonter du son (bruyant) au sens. Mais tout d’abord, qu’est-ce que la curation ? J’ai rencontré plusieurs définitions et, plutôt que de trancher, je vais y aller de la mienne, qui vaudra du moins pour cet article. Maintenant, si l’on considère le Web, on comprend aisément pourquoi c’est une notion importante. Pour ne parler que du Web moderne, celui qui dans mon esprit commence au milieu des années 1990, deux méthodes de curation se dégagent : l’humaine et l’algorithmique. La curation humaine, c’est « David and Jerry’s Guide to the World Wide Web« , à savoir Yahoo! Il est assez aisé de tracer les principaux avantages et inconvénients de ces deux approches.

Are Content Curators the power behind social media influence? By Neicole Crepeau, Contributing {grow} Columnist Are you overlooking some of the most powerful influencers on the social web? Let’s find out. Traditionally, there has been a 1-9-90 rule when it come to creating and consuming content: There’s a new element in this equation, though: Content Curators — people who make a practice of finding content relevant to their friends and followers, and then sharing links to that content. I am making a distinction between a curator and an aggregator who pulls content from around the web, usually related to a specific topic, to display on websites generally to enhance search engine optimization. Of course, we’re all curators to some extent, consuming content and, on occasion, sharing what we find interesting or entertaining. ExactTarget calls these people “megaphones” and says: “Megaphones want to connect, educate, and share resources and information online with others. ExactTarget’s research shows that only 7% of online users are megaphones.

Content Pandemics and the Impetus for Enterprise Content Curation The age of ferocious mediocrity is upon us. Like a virus slowly evolving and afflicting greater and greater portions of the population; mediocre content has been infecting every medium it touches. Not only has it overwhelmed and made scarce good content but it has reshaped our perception of what good content is. It is, in fact, what I refer to as a content pandemic. Classically a pandemic refers to a virus that has attributes like passing from species to species, affecting wide spread regions, and having an aggressive evolutionary lifecycle which makes it difficult to treat. We can look at mediocre content the same way. When we made the tools available to self-broadcast, we let the Genie out of the bottle. But what does this mean to the enterprise? On Wednesday Feb 22 edition of #Bizforum Twitter chat, we debated the Role of Content Curation in the Enterprise. Quality content is a sustainable competitive advantage Content curation delivers value to everyone, not just prospective customers

Social media for distance teaching and learning What Can Social Media Aggregation Contribute To Teaching & Learning What Makes A Great Curator Great? How To Distinguish High-Value Curation From Generic Republishing Today content curation is "sold", promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building. But is it really so? Is it really true that by aggregating many content sources and picking and republishing those news and stories that you deem great is really going to benefit you and your readers in the long run? Is the road to easy and effortless publishing via curation tools a true value creation business strategy, or just a risky fad? How can one tell? Photo credit: theprint Let me clarify a few key points: 1. 2. 3. 4. For these reasons, I think that much of the apparent new curation work being done is bound to be soon disappointed by the results it will gain. Highly specific news and content channels, curated by passionate and competent editors will gradually become the new reference and models for curation work. Here's is my official checklist, to identify value-creation curation, from everything else. Why Curation?

Content Curation Is Listening and Engaging Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked with your network. But finding and organizing the information is only half of the task. As Mari Smith points out in this video about why curation is important and some tools for doing it. Last week, I helped launch a peer exchange for Packard Foundation for Children’s Health Insurance grantees with Spitfire Communications (creators of the SMART chart). Bruce Lesley is one of a growing number of nonprofit executive directors and senior leaders that use Twitter. First Focus is working to change the dialogue around children’s issues by taking a cross-cutting and broad based approach to federal policy making. If you take a look at Bruce Lesley’s Twitter stream, you will see that he is curating information on public policies impacting children. What do the experts say? “If you want more followers, you have to follow better people.

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