12 SEO Authority Building Tips By now you know you need to focus on authority, your own, as well as relationships with other authorities. But what are the best strategies for developing authority? From an SEO perspective, building authority only works if you have some sort of web presence for people to capitalize on. For the purposes of this column, it's assumed that you have a blog, a social media presence, or both. Actually, you want to have both, because blogging and social media can reinforce each other in powerful ways: Richard Baxter - All Posts on SEOgadget Richard owns and runs SEOgadget.com - an agency based in London, and San Francisco. We've got a primary focus on audience, traffic and revenue acquisition through technical and content marketing. Did you ever see that film, War Games? Remember how awesome Matthew Broderick’s computer hacking skills were?
Resolving the Trust Paradox I love paradox, as anyone can tell from the name of the research center that I run with John Seely Brown in Silicon Valley – the Center for the Edge. Paradox is basically a puzzle, often juxtaposing two elements that at first seem like contradictions or at least defy explanation. Isn’t a center for the edge a contradiction in terms? How could that be? By engaging with a paradox and trying to sort through the apparent contradiction, one can often generate profound new insights that expand understanding. Social Media Optimization Tools Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics.
Google’s Matt Cutts: I Was Worried We’d Be Crushed By Altavista Google posted a video this week of a presentation from Matt Cutts at the 2012 Korea Webmaster Conference. He talks a bit about “the evolution of search”. He starts off talking about Yahoo in the early days, which he says is “a little strange” to call a search engine, “because Yahoo started out as a hand-compiled list of links. So, an individual person would decide what category to put things in, and they would decide whether it deserved to be in a certain category or not. The problem with that is that it doesn’t scale very well. You need to find a search engine that can work across the breadth of the entire web, or else it isn’t going to be as useful for every kind of query that people get.”
Trust Me: Here's Why Brands Sell Trust, Subconsciously Let's say that not that long ago you came across a fascinating article. But when you later try to verify some of the facts, you just can't pinpoint exactly where you first read it. What you do recall is that the source was reliable and you trusted the message. This is a situation I find myself in quite regularly. So much so, that I've pondered the conundrum and come up with a theory: we store information according to how trustworthy we deem the source of the message to be. There's more to it.
The Twitter Spot in Your Brain These days, you can’t go online without bumping into someone styling himself as a social media guru, a Facebook expert, or a power user of Twitter. And, if you check their online profiles, they actually do have thousands of friends and followers. But are these real friends, or did the supposed expert socializers simply crank up an automation software to rapidly build their follower base? Surprisingly, how capable of being social a person is can be revealed by a brain scan. A new study has found that individuals with larger amygdalas (an area of the brain usually associated with fear and other emotions) have more friends and more complex social networks. Magnetic resonance imaging scans found a positive link between big amygdalas and the richest social lives.
Revised Google SEO Guide 2012 Edition: Big Changes in Algorithm Everybody is buzzing all around now, how latest changes Google did affected their search traffic greatly! Chances are if you monitor your own properties on Google Analytics, you will see significant drop in your traffic in March! 1WD was seriously affected as well from March 20! Besides Google Panda release, there were 2 rounds of changes Google did, hurting almost every site search traffic: • Panda 3.3 - Search quality highlights: 40 changes for February • Panda 3.4 on March 23 - Search quality highlights: 50 changes for March So what exactly do these changes mean?
SEO Blog - Cutting Edge SEO and Link Building Strategies Content Strategy vs. SEO – What Do You *Really* Do? Creating pages or creating experiences? We know that being popular relative to your competition is how to rank in search engines going forward. Coincidentally, it’s good for business. Content is a means for communicating with your audience.