Case Study: Callbox Takes Systems Integrator Leader’s From “Test” To “Trust”
Industry Software, Cloud Computing, Technology (SaaS, Cloud-based Supply Chain Integration Solutions) Headquarters Plano, TX, United States Campaign Type
Software Sales Strategies for SaaS Sales Reps
It may be easier than ever for companies to buy software, but that doesn’t guarantee success for providers. In today’s digital economy, software is sold, not bought, meaning providers must take an active role in educating, engaging, and supporting buyers. Best practices for how to sell B2B SaaS effectively—especially in digital marketplaces—can be hard to come by, which is why we’ve collected 4 strategies that are being used by some of the world’s most successful providers. Each strategy below contains important advice and tips, and taken as a whole, our keys to selling B2B SaaS provide a practical roadmap to help you succeed. SaaS Content is Key
Callbox Profiles Key In-House List for Government Agency, Lifts Email KPIs
As part of the government agency responsible for overseeing international trade in its home country, the Client facilitates trade relations with private companies overseas. The Client maintains an extensive database of key contacts from exporters and importers located in partner countries. The office’s foreign companies list consists of around 25,000 contacts acquired from different sources, such as signup forms, internal research, tradeshow events, and publicly available documents. The list makes up the backbone of the Client’s promotion activities and information drive, as well as the main distribution list for the agency’s monthly newsletter. The Client recently started a planned update and migration of its various data resources. A data audit revealed that the agency’s foreign companies list contained a very high number of potential data quality issues, including missing values, duplicate entries, and outdated fields.
Top Tips to Find the Right One..The Right Database Vendor That Is
When you are out looking for a database vendor, you need to face two important challenges: finding out which company best fits your needs and finding one that can actually deliver the results you wanted. You would not know in both cases unless you actually “follow your gut” and hire a vendor “you think” is a good match. But more often, this will only result in hiring solutions providers that are unable to provide solutions at all and instead give you invalid addresses and low-quality leads. Better stop chasing invalid contacts before it’s too late.
SaaS HR Firm Speeds Past 2.5x Sales Pipeline Growth with Callbox
Building on the success of its cloud-based time attendance management solution, the Client recently rolled out a more internationalized version of its flagship product. As of February 2018, the current platform served 9,500 companies with over 600,000 users, mostly located in Japan. To accelerate its customer acquisition initiatives, the Client sought to expand into several key Southeast Asian countries.
For List Buyers: Fantastic Leads Databases and Where to Find Them
Let’s start this article off by saying that a good marketing campaign has to be supported by a good list. Your social media, email and telemarketing engagements won’t help your bottom line unless you have an archive of active prospects to pursue. But while companies can always invest in building lists all on their own, it takes a lot more to generate contacts that respond instantly to your digital content and cold-calls.
How IT Sales Are Made: A Journey Through the B2B Pipeline
Every B2B marketer worth his salt knows what a sales funnel means. It’s a fancy word that refers to the process of guiding customers towards making a purchase. What could possibly be harder than that? Well, leading a prospect towards a purchase is nothing like a healthy stroll through the local park. And it sure is nothing like convincing your uncle to buy you the latest game console for Christmas.
Multi-channel Lead Generation Strategies for SaaS Companies
Lead generation cannot just depend on one singular lead acquisition channel. We live in a time where all your potential customers are lurking on different platforms waiting to be tapped. It would be a shame not to create multiple channels of lead acquisition channels. In this short article, we discuss the multiple channels that you can use for your SaaS company. Digital marketing experts claim that there are more than 200 factors that cause your site to rank first.
How to Build and Grow Your Marketing Database in 2021
To say that 2020 was a year of ups and downs is putting it lightly. It was especially turbulent if you are a business owner. Your company likely had to contend with some major upheavals, stressors, and challenges. But it’s a new year, and as we celebrate the deployment of the first COVID-19 vaccines, we’re all hoping that we might be seeing the faintest light at the end of the tunnel. 2021 will be another year of reinvention and, we can all hope, a better and brighter one for the growth of our businesses. Today, we’d like to share some of our favorite tips on how to grow and build your marketing database this 2021.
Callbox Boosts Event Attendance Rates for CRM Market Leader [Case Study]
With its reputation as a key mover in the CRM software space, the Client regularly organizes a number of annual conferences and events aimed at customers, vendors, developers, IT professionals, and industry thought leaders throughout various locations around the world. These are typically high-profile events that generate attendance figures that average in the thousands, as well as receive considerable media coverage particularly from the tech press. While many of the Client’s conferences fulfill both branding and PR objectives, there is also a more tangible marketing (and overall business) goal that underlies most of the company’s events: to attract more people into its far-reaching ecosystem. Among the events lined up for 2017 are three sets of conferences scheduled for January, April, and July. All three events are set to take place in Hong Kong and Singapore, showcasing insights on Asian business innovation and customer experience.
