FlairBuilder FlairBuilder Online QDA - Methodologies Action Research What is it? Action research is a methodology that combines 'action' and 'research' together. During a study the researcher is repeating the process of performing an action, reflecting on what has happened and using this information to plan their next action. This process of action research has a refining effect on action and the researcher gains understanding of what is going on (Dick, 1999) Action Research Definitions: systematic enquiry designed to yield practical results capable of improving a specific aspect of practice and made public to enable scrutiny and testing. Inquiry-based research conducted by teachers that follows a process of examining existing practices, implementing new practices, and evaluating the results, leading to an improvement cycle that benefits both students and teachers. A (usually cyclic) process by which change and understanding can be pursued at the one time, with action and critical reflection taking place in turn. Further reading Example:
DesignerVista - The GUI Mockup software for Desktop, Web and Mobile Applications App Sketcher How SpringSled got 150,000 users in 4 weeks - Prefundia: Create a coming soon page in minutes Four weeks ago, we launched a “coming soon” page for a new product called SpringSled. The page had a referral program built in to it and we expected to acquired somewhere between 500 and 1,000 sign-ups, anticipating about 150 from our efforts and the remainder from the viral marketing effect. In the first four weeks, 150,000 people signed up for SpringSled. Yeah, no kidding. If we had used Google Adwords to acquire the same amount of traffic, it would have taken 37 months and cost $2,230,792. Here’s exactly what we did: 1. You’ll notice that the only piece of color on the page is the green “Get Early Access” button, providing an extremely clear call to action. 2. *We didn’t start showing what # in line people were until we had about 140,000 signed up. 3. 4. The follow-up emails are really the magic behind this system. To get the ball rolling, we submitted SpringSled to BetaList through their expedited review process ($59), which brought in our initial sign-ups, who then began sharing.
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