A B2B Guide to Winning New Customers and Repeat Business [INFOGRAPHIC]
Much ink has already been spilled on the topic of customer acquisition vs. customer retention. Conventional marketing wisdom holds that retaining current customers is way easier, cheaper, and better than attracting new ones. But the fact remains that you need to maintain the right revenue mix between new and existing customers to sustainably grow. That’s what our latest infographic helps you achieve. Almost all B2B marketers agree that the path to consistent sales growth starts with the right balance between new customers and repeat purchases, but most organizations follow marketing strategies that are heavily skewed toward customer acquisition. 33% of marketers plan to increase spending on customer acquisition vs. 18% on customer retention 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention On the other hand, B2B companies also need to haul in a steady stream of fresh customers. Related: 10 Affordable Marketing Ideas for Software Startups
Marketing and Transactional Emails: How to Leverage Both [VIDEO]
The inbox is a crowded place. An office employee gets 121 emails each day.Half of incoming mails are spam.Only 38% of emails in the inbox are useful. How do you make your emails rise above the noise? First, here’s what’s inside a typical inbox: It’s clear that to engage recipients, you need the right mix of marketing and transactional emails. While these two types of emails serve different uses, combining both can boost marketing results through: More ways to connect with prospects and customersDeeper insight into prospect’s interest and intentExtra opportunities for conversion Here’s how to integrate marketing and transactional emails: #1 Understand the difference Marketing emails nurture leads, promote offers, and make a sale.Transactional emails are sent to complete a processMarketing emails include: cold emails, newsletters, event invites, promos, etc.Transactional emails include: welcome emails, order confirmations, account updates, etc. Related: 7 Types of Emails Your Business Should Send
Conversations to Conversions: A Rundown of the Top Email Writing Tips
According to numbers by Ascend2, at least 82% of B2B and B2C companies are handling email marketing campaigns. And there are several reasons for this. For one, email continues to be an effective means of communicating a brand’s products and services owing to how well it can educate and ultimately convince prospects to make a purchase. In fact, a great deal of a company’s total revenue is due in part through email marketing campaigns – at least those that approach email writing with a keen eye for detail and, more importantly, a great deal of knowledge on what makes people respond to a message in their inboxes. Writing email copy may seem like a piece of cake to anyone outside the B2B world, but it actually involves a lot more effort and creativity. With that said, here are some writing tips to consider in your next email campaign. #1) Stellar Subject Lines First of all, let’s focus on that part of an email where the recipient sees first. And to tell you the truth, it’s not that easy.
The Building Blocks of a High-Impact MarTech Stack [VIDEO]
In April, Chiefmartech.com’s Scott Brinker published the much-awaited 2018 edition of his Marketing Technology Landscape Supergraphic. Among other things, the chart showed a vibrant but dizzying rate of growth for the field of MarTech: 6,829 solutions (up 27% from 2017)6,242 different MarTech vendors49 MarTech software categories For marketers looking to build or maintain their tech stacks, those figures can seem very daunting. In fact, more than a quarter (26%) of organizations rank choosing the right MarTech solution as a key challenge. So, how do you find the right MarTech tools for you underneath all the mountain of possible options? The secret, says Mary Wallace at MarTech Today, is to understand that putting together or optimizing a MarTech stack is an evolution, not a revolution. That’s what we explore in this short video. Related: Not Just an Address Book: 4 Hacks to Turn a CRM into a True Sales Tool In short, each tool must be able to talk and listen to the rest of the components.
Ultimate Lead Generation Kit To Jump start your Business [FREE EBOOK]
Download our free ebook: The sales process begins with lead generation. To acquire customers, you first need to attract leads. This free guide helps you cut through the noise and focus on the essentials of lead generation. Master each step in the modern lead generation cycle, from setting goals to tracking results Learn how to reach new customers through email, social media, telemarketing, content marketing, and search channels Find out how to optimize your campaigns with the right process, people, and platform Whether you’re starting from scratch or reviewing yourlead generation strategy, this guide is a valuable marketing resource.
Callbox - Customer Profiling
By logic, if you’ve been using the same database in the last 2 years, it is likely that about two-thirds of your marketing communications could be going to waste. With a campaign as off-targeted as that, you get a snowball’s chance in Houston of getting a sale. Now more than ever, you need to put more emphasis on data quality. Have regular data cleanup to check your database for errors and ensure that you have complete, accurate, and reliable information to drive your marketing lead generation campaign. We offer the following services: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management For quality data cleansing solution, we telephone contacts on your database to confirm every piece of business information you hold with them.
Lead Nurture Tool - Lead Management System - Callbox
Lead Nurturing Done Right. Simple. Smart. You’ve heard about Marketo, Eloqua, and Hubspot, right? Big and popular as these companies are, their success in marketing is founded on one basic principle: sending the right message to the right person at the right time. However, most lead nurturing systems are too expensive and time consuming to set up. Callbox Pipeline provides you with an intelligent, easy-to-use lead nurturing system without the clunky interfaces and overpriced tools.
How to Improve your Sales Prospecting on LinkedIn in 3 Simple Steps
There are so many social media platforms that you can use to find leads for your business. Data shows that as of July 2021, there are about 4.8 billion social media users worldwide. That’s about 57% of the world’s population which suggests that more than 9 in 10 internet users are actively using social media each month. For many decision-makers, digital marketers, or B2B business owners, social media is a great tool to build brand awareness, increase community engagement, and generate leads for higher conversions. While Facebook is the most popular social media platform, we should not take for granted the many benefits LinkedIn can offer. Since LinkedIn was founded in 2002, its members have already passed the half-billion mark with over 722+ million and counting. Study shows that 97% of B2B marketers use LinkedIn for content marketing, as well as for prospecting. So, how are you going to leverage LinkedIn as part of your marketing and sales strategy? What is Sales Prospecting 1. 2. 3.
Weeding Out Junk Leads with Predictive Lead Scoring Guide
Download our free ebook: If you’re having a hard time figuring out which among the thousands of leads in your pipeline should be passed to sales and which ones should be nurtured further, then predictive lead scoring may just be the right tool for the job. This eBook is a primer on predictive lead scoring. It walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Read this eBook to find out: What is lead scoring and why does it matter? To get your copy, simply sign up to receive the Callbox newsletter, The Savvy Marketer, and get even more insights and practical tips for B2B marketing!
