A B2B Guide to Winning New Customers and Repeat Business [INFOGRAPHIC]

Much ink has already been spilled on the topic of customer acquisition vs. customer retention. Conventional marketing wisdom holds that retaining current customers is way easier, cheaper, and better than attracting new ones. But the fact remains that you need to maintain the right revenue mix between new and existing customers to sustainably grow. That’s what our latest infographic helps you achieve. In today’s entry, we compare how selling to new customers differs from targeting repeat business so that you’ll get a good grasp of how to tailor your marketing strategy for each group. Almost all B2B marketers agree that the path to consistent sales growth starts with the right balance between new customers and repeat purchases, but most organizations follow marketing strategies that are heavily skewed toward customer acquisition. 33% of marketers plan to increase spending on customer acquisition vs. 18% on customer retention Related: 10 Affordable Marketing Ideas for Software Startups

https://www.callboxinc.com/growth-hacking/winning-new-and-repeat-customers/

For List Buyers: Fantastic Leads Databases and Where to Find Them Let’s start this article off by saying that a good marketing campaign has to be supported by a good list. Your social media, email and telemarketing engagements won’t help your bottom line unless you have an archive of active prospects to pursue. But while companies can always invest in building lists all on their own, it takes a lot more to generate contacts that respond instantly to your digital content and cold-calls.

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Social Media Impact On App Marketing: Practices To Follow Everyone of us know the power social media holds for the branding of apps. It connects, it reaches easily to everyone and the biggest benefit, it is GLOBAL! When something goes global you could easily guess the power it holds for the good of a brand. Not only the brand gets universal but also acquires the advantage of word of the mouth branding without doing the actual efforts for it.

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