3 Effective Ways to Get Webinar Confirmations Photo Credit: zemanta – Webinars. Regarded as great sources for quality sales leads, B2B companies just can’t live without them. This year, more enterprises are opting to increase their budget for webinars. Holding a webinar could actually mean giving more “meat” to your brand awareness and marketing campaign, as well. Marketing a webinar – or any other event for that matter – is such a delicate job that demands proper handling. Here are some strategies that you might want to consider to generate high turnouts for your webinar. Telemarketing. Call it old-fashioned, but telemarketing is as effective a channel as digital marketing. Social media. Okay, earlier we kind of driven the point that social media is not as effective as telemarketing. Blogging. Your blog serves as your megaphone.
Approaching Psychographic Segmentation In B2B Marketing As marketers and entrepreneurs, we sometimes get ourselves into a pickle trying to maximize conversion for every kind of customer. However, we all know that a better long-term strategy in converting more customers is to engage in practices of segmentation – like psychographic segmentation for instance. Creating general campaigns usually works in the beginning; it helps set the standard for your selective segmentation as times goes by. Instead of looking at income brackets, we will be looking at emotional factors that affect decisions and how we can group these factors proper in ensuring that conversion is highly likely. The Importance of Segmentation Businesses run on efficiencies and the more efficient the company, the better it is likely to perform. For instance, if you were to release an expensive line of your product – let’s say a more bespoke level of internet marketing services, it will generally appeal to parts of your market share that have a higher propensity to make money.
Classification of Leads: Hot, Warm or Cold Learn the basics of classifying sales leads and start fine-tuning your lead generation process right away. Video Transcript: A typical telemarketer makes at least 140 live calls, talks to at least 40 decision-makers, acquires at least 10 fresh contact emails, and sends out reference materials to at least 140 contacts – all in a day’s work. That looks quite a lot to finish in a plate – unless you’re a foodie. Do all these guarantee a Lead? Each qualified lead follows a set of criteria. Hot Lead Sizzling and sumptuous to your eyes… Yes, it’s a Lead! B is for Budget The prospect has set or prepared a budget and is just ready for disposal at anytime a project proposal is approved by the management. Qualifying questions for this criterion would be: Do you have a budget? A for Authority The contact person you speak to could either be the Person In charge, or the Recommender. Qualifying questions are: Are you the person in charge/recommender on this project? N is for Need T is for Timeframe Warm Lead
Top Reasons Why IT Companies Invest in Outsourced Marketing Updated: May 27, 2019 We’re bringing new life to this article with relevant and up-to-date information. Enjoy! IT, as well as the other industries now see outsourcing as a business strategy and not merely an option as it used to be. In fact, it occupies an integral part in a business marketing growth plan and is considered as a calculable contributor to business success. Transcript: Cost Efficient Outsourced marketing offers more competitive price edge. New Incite comparative analysis report showed that outsource marketing can work on retainer, hourly or project-based basis, which saves the business half the cost. Skills & Experience Outsourced marketers have the skills set and vast experience acquired from managing different campaign types over the years that in-house staff may not have. Related: 5 Research-Backed Reasons to Outsource Your Marketing & Lead Generation Program Staffing Flexibility Decreases hiring and retaining internal sales and marketing staff cost impact. Systems Optimization
Cyber Security Lead Generation: Where and How To Look for New Leads in 2021 Cyber security lead generation is a niche B2B market with its own rules meaning not every single marketing tactic in the hat is going to work for the market. However, by understanding the target customers, there are plenty of opportunities for marketers to leverage the unique quirks in the market. In this article, we explore how firms can look for new cyber security leads and convert them to use their solutions. Cyber Security is a Growing Need According to a recent report, there are, on average, 2,244 attacks a day. Vendors who transact with sensitive information, companies who have to deal with highly sensitive data, eCommerce spaces, and the surge of companies who have recently digitized are all in need of good solutions. Account-Based Marketing Cybersecurity is a highly specific need that appeals to a particular subset of people in an organization. On top of this, each organization has different needs and levels of knowledge when it comes to the subject. Markets to Look At
ABM-Focused Campaigns Double Sales Opportunities for Managed Cloud Firm Campaign Type Lead Generation, Appointment Setting Target Location Ohio, New York, Pennsylvania, Maryland… Target Industries Manufacturing, Distribution, Banking, Insurance Target Contacts CIO, CTO, CFO, CEO, Managing Director The Client The Client is an Austin, TX-based company that provides managed cloud solutions tailored for the security, middleware, and database needs of enterprise customers. The Challenge The Client, an Austin, TX-based managed cloud services provider with Fortune Global 500 customers in a number of countries worldwide, wanted to expand its market presence much closer to home with an intensified push for increased market share in over a dozen U.S. states. With the help of its newly launched ABM program, the company has already made some progress toward this planned expansion. The Client, however, understood they needed to scale this up in order to make their funnel numbers work. The Goals
10 Rules in Providing IT Services That Will Earn Your Client’s Trust Whether you’re in the IT business or other industries, earning the trust of your clients is always important. In fact, any successful business can attest that customer relationship is an integral part of the entire dealings. And in today’s world of innovation and automation, taking care of customer’s needs and exceeding their expectations contribute to long term marketing success. So what are the 10 rules in providing IT services that will help you earn your client’s trust? #1: Treat your customers right. No matter the circumstances, treat your customer right. Related: Provide True Business Value and Win More Telecom Sales #2: Respect them and be approachable. In any business, there are times that salespeople create heated discussion with customers. Related: What IT Marketers should Learn from the iPhone 6’s Recent Sales Victories #3: Listening is important. A key factor in any interaction is listening. Related: Outbound Telemarketing: To Outsource or Not to Outsource? #10: Show appreciation.
The Advantages and Disadvantages of Outsourcing SDR Services SDRs have taken the market by storm in the last few years. There are many new SDR services that have taken the stage and many businesses have taken full advantage of this. The question however is whether or not this is the right choice for your business? There are quite a few nuances that surround SDR services that are definitely worth taking a look into before making your decision. The Pros Cost-Effectiveness One of the biggest challenges that you will be faced when opening up multi-location companies is that every time you expand into a new region, is how you will be able to incorporate your social media marketing efforts into your overall business strategy. Fast-paced A big part of why it’s establishing an internal SDR is actually more expensive than outsourcing it as it has a lower set up and it consumes more time before you can start generating ROI. Less Effort As stated already, it takes less effort outsourcing than building an in-house team. No special skills needed The Cons
Reasons Managed Service Providers Outsource IT Lead Generation | ITSalesLeads Every seasoned business or enterprise knows that if they want to survive in this dog-eat-dog world of business, they need to have a dynamic lead generation strategy. Every marketing expert can never stress the importance of lead generation more – zero lead generation effort means death, no matter how much capital investment you’ll pump into the business. As much as having a consistent and dynamic lead generation is essential, the team that will handle that is very critical. If you are an MSP, the first thing you’ll do, most probably, is create an in-house lead generation team. If the people who handle your lead generation are inexperienced, you are propping yourself to failure. On the one hand, if you have an experienced team, they would know what to do. Do we have the technology to back our lead generation strategy? Let’s take a closer look at why these three questions are very critical to your lead generation effort. Technology That’s great. Best Practices Specialization To Wrap It All Up
Marketers Increase ROI after using Marketing Automation Tool As a marketer, if you are planning on implementing marketing automation into your marketing strategies, you must first understand how marketing automation works. Marketing automation can help promote your products easily. It lets you achieve your marketing goals by evaluating your prospects based on their activities. It helps you prioritize your leads, nurture them and walk them through until they reached the last stage of their buying process. Benefits of marketing automation Reduce staffing costTarget potential customers through multiple channelsSchedule activities ahead of time. Related: How Marketing Automation Helps You Outgrow Your Competitors Many marketers and business owners use marketing automation software to help increase their sales and have higher ROI. On a blog post from “The Ultimate Marketing Automation Stats” by Emailmonday, an average of 49% of companies are currently using marketing automation and 55% of B2B companies are adopting the technology. #1. #2. #3.
Pros & Cons of Outsourcing IT Lead Generation | ITSalesLeads Outsourcing is a key strategy in a business. Today, you can outsource anything from HR payroll to marketing. However, no matter how strategic and beneficial it can be, it can also become a setback for any business. There are horror stories to outsourcing. But if there is nothing good to it, it wouldn’t be a lucrative business and companies would stop using it as an alternative. Looking at the epic fails,there are some of the best results driven by outsourcing as well. In the IT industry, unlike in B2B setting, outsourcing becomes even more complicated, not only because it is more demanding, product knowledge should be exceptional. But IT products are not a walk in the park. Nevertheless, IT companies continue to trust marketing agency to generate IT leads for them. Cons Complex purchase cycle for unskilled marketing telemarketers. IT companies see agencies as a separate agency. Lack of confidentiality agreement processes with agencies. Pros Marketing can respond faster to leads.
Industry Insights: Tapping into the Growing Demand for Edge Computing If we look past the hype, it’s clear that edge computing promises to transform business IT in a fundamental way. We’re now seeing more and more business use-cases for edge computing, which in turn drives growth in demand for the technology among businesses and enterprises. The main question for providers today is how to capture this increasing opportunity – how to approach customer acquisition for edge computing solutions? While the potential is certainly there, so too are the unique challenges that come with trying to sell a new product in a new market. Edge Computing Beyond the Hype Just like a lot of IT innovations over the years, edge computing has already seen its fair share of hype-vs-reality moments. The same thing also happened to cloud computing. It would take a couple more years for cloud computing to become the business-critical tool that it is today. Edge computing’s primary role had originally been to serve as data collection endpoints that filter and send data to the Cloud.
Winning Tips for Selling Technology Solutions to CIOs Anyone who operates within the business of technology knows first hand how difficult it is to sell their products to CIOs. However, it is not impossible. Many companies that have succeeded in selling their technology to CIOs have discovered effective strategies of how to convert any CIO prospect into buyers. Today, we want to share some nuggets of wisdom that will help you effectively sell your tech solutions to any of your target CIOs. Spoiler: It’s not as hard as you may think it is. Let’s start! Meet the CIOs A common mistake when selling technology is not securing opportunities to actually meet with the CIOs. You want to be able to impress them; convince them. Personalize Presentations and Demos Cookiecutter presentations won’t work because every CIO is different. Know Technology and Competition This is quite obvious especially when you’re involved in the tech industry. Some sales reps may not be tech-savvy so it’s best to hire people whose expertise is technology sales. Use Referrals