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Sphinn - News, Discussion Forums & Networking For Search & Inter

Sphinn - News, Discussion Forums & Networking For Search & Inter
Creative Of The Day - Steve Hall This week The Weather Channel has launched a new, re-designed app for iPhone. To help build awareness for the launch, The Weather Channel partnered with BBDO New York to create a campaign incorporating less than traditional ways to announce the new app as well as to demonstrate its new design and further reinforce The Weather Channel’s […] Read more | Content Marketing Column - Nate Dame The practice of “content marketing” as we understand it today is still relatively young, and there are plenty of wrinkles to work out.

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YouTube Ranking Factors - Youtube SEO Beyond Views, Titles, & Ta I attended Search Engine Strategies New York a few weeks ago and covered the conference via Twitter and blogging. I had a blast at the conference and attended some outstanding sessions during my three days at SES. One session that I always enjoy attending is Video SEO (since I do a lot of VSEO work). It's great to hear from the panelists and compare what they are presenting to what I'm seeing with my own projects.

Yes, Facebook Knows You’re Gay! January 4th, 2011 by Anthony Coleman Courtesy of www.break.com I recently read a great article by aimClear‘s Marty Weintraub who used Facebook’s demographic targeting to determine how many people serving in the military are gay or lesbian. Google Owns 90% Of Search Market In Latin America, comScore Says It’s pretty well known that Google’s market share is even higher elsewhere than the roughly 65%-70% share it has inside the US. But we don’t often see just how dominant Google’s position is in other countries. Today, comScore is shedding some light with a new report that estimates Google has more than 90% share of all searches in Latin America. (“Google Sites” includes searches on YouTube, comScore says.)

Google & Yahoo Local SEO Best Pra Local Pack/Finder Ranking Factors Google My Business Signals (Proximity, categories, keyword in business title, etc.) 25.12%Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 16.53%Review Signals (Review quantity, review velocity, review diversity, etc.) 15.44%On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 13.82%Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 10.82%Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 9.56%Personalization 5.88%Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 2.82% Localized Organic Ranking Factors Introduction Another year, and another Local Search Ranking Factors survey is here. My apologies for being late with it again.

Does Your Enterprise Have A Social Silo Just Wasting Money? The need for integration between social media and SEO is steadily increasing. We have all read the articles about the way that content is +1′ed by people you follow is shown in Google results (or how content Liked by a Facebook friend is elevated in Bing results). You have also most likely seen articles about how social media can be used to develop relationships that drive links to quality content on your site. This is all SEO goodness. Sadly, too often social media is siloed in the enterprise.

5 Killer Facebook Marketing Infographics 0Share 0Share 0Tweet 0Share 0Share 645inShare Jeffbullas's Blog TV’s Next Social Media Superstar Is… February 4th, 2013 by Anthony Coleman In 2012, the number of people using social media grew to 1.43 billion users. This stark increase in tweeting, posting, and pinning has grabbed the attention of traditional marketers – most notably: Television. TV shows are not only leveraging social to increase brand awareness and interactions but to increase ratings. While some shows are “duh, winning”, there have been some shows that are just doing it all wrong.

teenager It's not a surprise that the judges in this case felt pressure to come down hard on Cam, since the local media has been quick to sensationalize the story and demonize a harmless teenager. Before charges were even formally filed, local newspapers were already posting pictures from Cam's facebook and pointing to "disturbing" posts like "Fuck politics. Fuck Obama. Fuck the government!"

What Makes Good Native Advertising? Dissecting Native Strategies to Increase Revenue How do creative an effective native campaign? Native is now in place where it offers many pro's for brands and publishers alike and has the ability to do this without disrupting the content or the user experience. To make native work, you need to have high quality content that your audience wants, and when you have that, you need to understand how to best match brands to that content.

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