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6 Steps to a More Marketable LinkedIn Profile

6 Steps to a More Marketable LinkedIn Profile
Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals. Unfortunately, your LinkedIn profile may not be helping you to create those connections. So let’s tune yours up with six simple steps: Step 1. Revisit your goals. But don’t just whip out the Google AdWords Keyword Tool and identify popular keywords. Go a step further and think about words that have meaning in your industry. Use a keyword tool to find general terms that could attract a broader audience, and then dig deeper to target your niche by identifying keywords industry insiders might search for. Then sense-check your keywords against your goals. Step 2. Step 3. Step 4. Share why you love what you do in your profile. Keywords are important but are primarily just a way to help potential clients find you. Step 5. A photo is a little like a logo: On its own an awesome photo won’t win business, but a bad photo can definitely lose business. Take a look at your current photo. Step 6.

89 Simple Swaps That Could Change Your Life Whole grains for white, quality for quantity, Wii Fit for Mario Kart—just one smart swap can pave the way to a healthier and happier life. We decided to go all out and provide 89 “this for that’s,” so there are no excuses when it comes to making healthier choices! Fitness 1. Planks for Crunches OK have we said this enough? 2. Congrats on that 26.2-mile marathon. 3. In a perfect, outdoor world, flat roads rarely exist. 4. Trash that Cosmo-reading elliptical routine and surprise the body with a fun, calorie-burning cardio session. 5. Stretching out cold muscles could lead to injury. 6. We know that barbell looks tempting. 7. How often does someone complain about having to sit in a cubicle all day? 8. Okay, we get it. 9. Falling asleep at the wheel? 10. Skip the big machines (they’re sweaty anyway) and go for the little guys—free weights are more versatile and allow for a full range of motion in the joints. 11. Isolating muscles is so 2012. 12. Forget staying seated to work out the legs. 13.

5 Simple Steps for Improving Your LinkedIn Visibility Are you wondering how to get the most from LinkedIn? Over the last few months, the LinkedIn network has made upgrades and undergone changes. If you already have a profile created on LinkedIn, it’s a great time to revisit and refresh your presence! Or if you’re just wondering how to get started, these 5 simple steps will help you make the most of your time and effort! Why LinkedIn? LinkedIn is the largest professional social network online today, with over 100 million professional users. If you are a professional or a business owner, you can’t afford to miss out on the opportunity to build relationships with potential customers, clients, partners and peers on LinkedIn. #1: Complete your LinkedIn “profile box.” When visitors first land on your LinkedIn profile, a box displaying your profile highlights fills the screen. This is your best chance to make a good impression. Here are the steps to complete your LinkedIn Profile. Upload a professional image. Create a compelling headline.

How To Redesign Your Resume For A Recruiter’s 6-Second Attention Span It’s frightening. You’ll spend most of your waking life at a job, yet, according to a new study by TheLadders, the average recruiter spends just six seconds looking at your resume. By the end of that time, they’ll determine whether you’re “a fit” or a “no fit.” “The only research that had been done in this domain was self-reporting surveys, which simply was not good enough for us to understand what drives recruiters’ decision-making,” Will Evans, Head of User Experience at TheLadders, tells Co.Design. The result is this heat map tracking six seconds of someone’s attention span. “Both resumes and online profiles should have a clear visual hierarchy, following a format that matches recruiters’ mental model,” Evans advises. He recommends liberal use of both typography and white space to enable effortless scanning of titles, company names, and education. “Avoid unnecessary embellishment, or as Edward Tufte might call it, ‘chart junk.’ [Hat tip: Business Insider]

Cabin Porn Top 10 Reasons To Start A LinkedIn Group 364 Flares Twitter 55 Facebook 98 Google+ 19 Pin It Share 0 18 LinkedIn 155 inShare155 StumbleUpon 37 364 Flares × LinkedIn groups are by far the most powerful aspect of LinkedIn. Hands down. I have seen people build their entire business, market a number of products and services, sell out their paid events, and become thought leaders in their niche all around a single LinkedIn group. Most people who have created groups on LinkedIn know the benefits. However, for those who have not created one yet, or don’t think it is valuable to do so, here are my top 10 reasons that you must start one today (before someone else beats you to it). 1. I have several LinkedIn groups. 2. People love to belong to a community, or a Tribe as Seth Godin puts it. 3. Looking to drive traffic to your blog or company website? 4. I get roughly 15-20 new invites to connect (as a 1st degree connection) every day. 5. This may be the most powerful feature within the groups. 6. This is a no-brainer. 7. 8. 9. 10.

National Geographic Photo Contest 2011 - Alan Taylor - In Focus National Geographic is currently holding its annual photo contest, with the deadline for submissions coming up on November 30. For the past nine weeks, the society has been gathering and presenting galleries of submissions, encouraging readers to vote for them as well. National Geographic was kind enough to let me choose among its entries from 2011 for display here on In Focus. Use j/k keys or ←/→ to navigate Choose: Many people pilgrimage to Uluru, but what is seen there often depends on where you've come from. Eruption of the Cordon del Caulle. Beluga whales in the arctic having fun. This is a streetcar in New Orleans traveling back towards The Quarter on St. This image captures almost 6 hours of climbing parties on Rainier going for the summit under starry skies. Russia, polar region of West Siberia, Tazovsky Peninsula. An adult male gelada rests in the early morning light after ascending the steep sleeping cliffs of the Simien Mountains, Ethiopia. This place is very special to me.

5 Tips to Build and Grow Your LinkedIn Network Do you want to tap into LinkedIn’s 150 million–member worldwide network? It’s important to focus on the right kinds of activities that will yield the best results. In this article, I’ll reveal five key strategies and activities you can focus on to build and grow your network. #1: Update Your Status Frequently and Consistently Only one-third of LinkedIn members visit the site every day, and another one-third of members visit the network several times a week, according to a survey conducted by Lab42. When you log into LinkedIn, notice each time who shows up in your home feed. Active LinkedIn users will show up more frequently in your home feed. These individuals are getting more visibility because they are more active, and you can do the same if you commit to staying active on the network. If you make the commitment to become more active in the network, you have a real opportunity to shine! Here are a few ideas on how to be an active LinkedIn member: #2: Build Connections Constantly

How I shoot | ShootTokyo Interested in how I shoot the images I do. Good. You have come to the right place. I found when I first got into photography that a lot of explanations try to be all encompassing and by doing so end up providing a lot more information than I actually wanted and needed. The first camera book I read was 500 pages or so of very detailed technical information. I wasn’t much better off when I finished reading it than when I started. It explained a lot of ‘what’ but very little ‘why’. File Formats The first thing you have to decide is what format do you want to shoot. To process a RAW file, and ultimately convert it to JPEG for broader consumption you will need to use an application that can process RAW files such as Adobe’s Lightroom (which I use), Apple’s Aperture or your camera’s raw processing software. I typically do very little, if any, post processing of my photos. There are a couple of trade offs you need to make when shooting RAW. White Balance Shutter Speed Aperture Lastly focusing…

10 LinkedIn Tips for Building Your Business Are you using LinkedIn to grow your business ? With 161 million business members, LinkedIn provides a lot of opportunities. The real value of LinkedIn for businesses is to . Why LinkedIn for Networking? , a recent book co-authored by LinkedIn founder Reid Hoffman, notes that companies don’t give you business – people do. Many of your LinkedIn connections can introduce you not only to business influencers and partners, but also refer your company to new customers. In the book, Mr. In addition to teaching you new skills, that’s what this article will help you accomplish. A personal LinkedIn profile is commonly viewed as an online resume or digital business card, and using it for that is a good start. However, you can take that further – going beyond LinkedIn’s basic capabilities – to and professional online presence to . 10 Tips for LinkedIn The following 10 LinkedIn features and best practices will enable you to not just , but to that will . One point of clarity before we get started – .

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