Beautiful bits What Makes a Great Life and Career Mentor? In the midst of preparing a plan for my life and career journey, I knew I needed a mentor. Someone who held high-level positions in the PR industry, to advise me on higher education, skill-development and to assist me in properly planning my career. But what should one look for in a mentor? The best mentor is someone who provides professional knowledge and expertise about the career field, and answers questions about a job and/or education. A mentor can go as far as helping the mentee see past a specific problem or job issue and forms a clear vision to help achieve their career goals. The first step in finding the right mentor is realizing who you are and what you aspire to become. From my experience, an outstanding mentor possesses 10 highly desirable qualities: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. One of the many lessons I’ve learned, the hard way, is the people you surround yourself with work to shape the person you are and become. Do yourself favor: Choose wisely.
Kyle Lacy's Thoughts on Social Media Productivity, Innovation, and Marketing The Complete Guide to Building Your Personal Brand Written by Neil Patel & Aaron Agius Introduction What is branding? My parents like to tell a story from my childhood. Now, I was only two or three years old at the time. My parents would sometimes take me to McDonald’s for a Happy Meal. That is branding. A brand is anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much more—that separates one thing from another. Branding on a business-level is common, but today branding is becoming just as important on a personal level. Why should you build your personal brand? Building a recognizable personal brand opens professional opportunities. Creating a vision for your future and implementing that vision can lead to: A better job Better contacts and clients for your company Industry recognition And more If you’re looking for a better job, you want your potential boss at your ideal company to associate your personal brand with something that she needs on her team. Not Everything In This Guide Will Apply To You
Calculate Customer Lifetime Value in 15 Seconds If you follow this blog on a regular basis, you know that we’re big believers in measuring customer lifetime value. Knowing your CLV is the key to effective marketing. If you know your customer lifetime value and your cost to acquire a customer, you know whether you have a profitable, scalable business or not. Segment these same numbers by customer acquisition source, channel, and ad placement, and you have a recipe for optimizing your marketing. We’ve found that calculating customer lifetime value is one of the single biggest challenges digital marketers face. Companies tell us that they spend countless hours with SQL queries and spreadsheets or pay thousands of dollars to consultants. So, we are releasing a free customer lifetime value calculator. This tool certainly isn’t a substitute for doing a full analysis of your customer lifetime value based on your customer data.
All Work and No Play Makes Jack an Unbalanced, Burned Out, Workaholic “Work and play are words used to describe the same thing under differing conditions.” – Mark Twain Outside of Churchill, Mantitoba almost ten years ago a polar bear became a viral sensation after he was photographed by renowned nature photographer Norbert Rosing. In the lens, Rosing captured two Canadian Eskimo sled dogs chained to a post as a polar bear approached. But instead of fleeing, raising its hair, or growling back, the tethered sled dog, “calmly stood his ground and began wagging his tail.“ It then preceeded to bow its body as a show of play, as the bear made its approach. What happened next shocked Rosing…and the world. The bear collapsed to the ground, mirroring the dog’s play behavior. The two animals put aside century’s of instinct and continued to play, “like two roughhousing kids.” What Happened to Us? Recently I have been reflecting on play and work life balance. Just this Monday, I shared an infographic on Happiness at Work…the findings were disheartening. In one scene, Mr.
Personal branding Personal branding is the practice of people marketing themselves and their careers as brands.[1] While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.[1] The term is thought to have been first used and discussed in a 1997 article by Tom Peters.[2] Personal Branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization.[3] Personal branding often involves the application of one's name to various products. For example, the celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Steaks). History[edit] Personal branding, self-positioning and all individual branding by whatever name, was first introduced in 1937 in the book Think and Grow Rich[citation needed] by Napoleon Hill. Social Media[edit] Criticisms[edit]
Mind Mapping Software - Create Mind Maps online 10 Power Tips for Connecting with Powerful People Image source: Pat Buntrock Nothing trumps great work but abilities aren’t enough. Ignorance and insensitivity destroy opportunities. You embarrass yourself and short circuit your career by expecting everyone to adapt to you. Talent gets you in the door; sensitivity to corporate culture and personalities propels you up stairs. Embarrassment: John Bernard shared, “I remember a young top-tier MBA asked the CEO to go out after work for a beer. Well-worn path: Great ideas irritate when they aren’t presented “properly.” Use established protocols and procedures. Jesse Lyn Stoner’s 10 power tips for connecting with powerful people: Connect now. Bonus: You owe it to your company to get your idea heard. During our interview, Jesse mentioned restroom conversations. Where’s the balance between fitting into corporate culture and standing out? More on connecting with the C-Suite, Monday. Doug ConantJohn BellSteve FarberJohn SpenceMike MyattFacebook contributorsJohn Bernard Dr. Like this: Like Loading...
5 Ways To Refresh Your Personal Brand In 2015 1515Are you ready to make 2015 the best year for your career? If so, it might be time to refresh your personal brand. Refreshing your personal brand will make you feel more confident about your career, discover new opportunities, and get noticed by employers. By refreshing your resume or updating your online portfolio, you can make small changes to your personal brand that will make a big impact on your career. Here are five ways to refresh your personal brand in 2015: 1. Relationships play an essential role in your personal brand because they can help you discover new ideas and identify your strengths. 2. Your online presence says a lot about your personal brand. Invest some time (and even money) in refreshing your professional website. 3. Your appearance determines how people perceive you. For example, if you feel like your wardrobe is outdated, consider adding a new blazer or statement piece to your closet. 4. Are you still using the business cards you created in college? 5.
S. Anthony Iannarino — The Sales Blog