Avis dexpert : En 2010, travaillez votre "Customer engagement" Les deux maîtres mots de cette année 2010 pour votre stratégie "marketing" risquent bien d’être "Customer engagement" et "Customer Experience". Pour y arriver, si ce n’est déjà fait, il faudra plonger corps et âme dans l’univers impitoyable des réseaux sociaux. Pour étayer ma vision, j'ai eu la grande joie de parcourir la merveilleuse étude "2009 Social Media & Online PR Report" réalisée fin 2009 par bigmouthmedia et Econsultancy. Celle-ci a été menée auprès de plus de 1.000 sociétés (41%), agences (47%) et individus (13%) principalement basée en angletterre (64%) mais qui nous permet de dégager des conclusions intéressantes pour tous. 1. 24% d'entre elles parlent également de l'inabilité de mesure en terme de succès pour un meilleur engagement au niveau des réseaux sociaux. Si personne ne se trouve aux commandes, qui va être la voix de leur société et qui va s'intégrer aux conversations ? Heureusement, quelques marques ont pourtant commencé à s'inscrire dans ce changement.
The Future of the Social Media Strategist The Social Media Strategist Series is supported by StrongMail, which helps marketers forge meaningful, profitable and long-lasting connections with customers through e-mail marketing and social media. Learn more here. With evolving corporate social needs comes ever-changing roles for those who identify "social media" as a core part of their job titles. While the social media strategist role is currently a burgeoning career choice across varying industries, some debate the career's longevity. Jeremiah Owyang, an industry analyst with digital strategy consulting firm Altimeter Group, interviewed 140 enterprise-class social strategists for a report on the "Career Path of the Corporate Social Strategist" that hit the web last November. Interviewees pointed toward three ultimate paths for the social strategist role and those currently filling the position: Cross-Functional Integration "I think it could be a relatively short lived career path. Becoming Obsolete and Moving On
14 B2B Thinkers to Follow on Twitter One of the best values that Twitter offers is the opportunity to follow smart people and to listen to what they have to say. As Twitter is a conversational medium, you also have the chance to interact with people in your industry that you may have never met. It’s a great way to build relationships, gain insight and have some people to seek out at conferences you may attend. The following is a list of some top B2B thinkers worth following on Twitter. This list is meant to get you started in the space, or to let you know a few more people to follow. If there are others in the B2B space that have provided value to your Twitter experience, let us know in the comments below. Jason Falls @jasonfalls Jason Falls thinks a lot. Kyle Flaherty @KyleFlaherty Communications for @BreakingPoint | Red Sox & Patriots Fan | Bostonian turned Austinite Louis Gray @louisgray Silicon Valley Tech Geek Blogger and Early Adopter Andrew Spoeth @andrewspoeth Marketing director at Enquiro.
How to use social media to break into the music industry - TNW Breaking into the music industry has changed, with artists no longer relying on old-school tactics to try and land a record deal. Technology has disrupted the music biz like bands creating location aware based albums. Here’s how social media can be used to try and make that break into the music industry: Consider which social networking sites to use MySpace used to be the social networking site of choice for aspiring artists. Lady Gaga has over 31 million likes on Facebook, yet only 1.5 million “friends” on her MySpace profile. “We encourage every artist to have accounts on the likes of Facebook and Twitter,” says Naoise Ryan of Universal Music Group. Depending on your genre of music, you might find that using specialist sites like ReverbNation or Bandcamp that fit the image of your band more than a mainstream Facebook or Twitter approach. Create your online presence Share and engage Get competitive Keep an eye out for competitions that will bring about exposure for your band.
Utiliser les médias sociaux dans les campagnes de communication (c) blog.aysoon.com Maintenant que tout le monde est au même diapason et que nul ne peut nier l’omniprésence des médias sociaux dans notre société, il serait pertinent de savoir comment les utiliser et les intégrer dans nos campagnes publicitaires. Toute entreprise qui se respecte désire faire partie de la vague mais jusqu’à ce jour les offensives menées se sont avérées plutôt négatives. Pourquoi ? Les entreprises sont impatientes et s’empressent de mettre sur pied leur propre blogue, s’ouvrent un compte Twitter mais n’ont aucun contenu à mettre en ligne, rien d’intéressant à dire et surtout rien qui suscitera l’intérêt d’un consommateur. Icono (c) Ipub Cet article sera divisé en 3 sections Qui sont les médias sociaux ? Qui sont les médias sociaux ? Avec tous ces sites qui rejoignent des milliers de personnes partout à travers le monde il faut bien que du contenu soit généré…. par quels moyens ? Contenu social FlickrYou TubeDeliciousRSSWidgetsWikisForumCommentaires… Les avantages… facebook.
The 22 Step Social Media Marketing Plan Peter Kim is a Senior Partner at Dachis Corporation. He blogs about social computing and marketing at Being Peter Kim. Over the past couple of months, I've been curating a list of social media marketing examples. The list started with 100 examples (including 35+ from Mashable) and has since tripled in size with the participation of over a hundred contributors with examples from companies around the world. We could probably come up with 3,000 examples instead of 300 - but the current set already gives us a pretty good sample to think about. One takeaway: for now, those neurotic about missing "what's next" can relax a bit. As corporate adoption emerges, there's nothing wrong with learning lessons from others and making them your own. Here's a framework of 22 tools to consider with notable brand examples: 1. And use this username check tool to see if your brands/preferred handles are still available. I haven't found a single company doing all of these today.
The History and Evolution of Social Media Social media has become an integral part of modern society. There are general social networks with user bases larger than the population of most countries. There are niche sites for virtually every special interest out there. There are sites to share photos, videos, status updates, sites for meeting new people and sites to connect with old friends. It seems there are social solutions to just about every need. In this article, we’ll review the history and evolution of social media from its humble beginnings to the present day. Precursors to Social Media Usernets Usenet systems were first conceived of in 1979 by Tom Truscott and Jim Ellis. Usenets have no centralized server or dedicated administrator, setting them apart from most BBSs and forums. Group sites such as Google Groups and Yahoo! BBSs (Bulletin Board Systems) The first BBSs came online in the late 70s. While there were legitimate BBSs, most were at least somewhat involved in illicit, illegal, or other shady practices. Online Services
The 10 Stages of Social Media Business Integration Brian Solis is a principal at new media agency FutureWorks. You can connect with him on Twitter or Facebook. An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. Here are the ten most common stages that businesses experience as they travel the road to full social media integration. Stage 1: Observe and Report This is the entry point for businesses to better understand the behavior of an interactive marketplace. Listening: Employ listening devices such as Google Alerts, Twitter Search, Radian6, and PR Newswire’s Social Media Metrics to track conversations and instances associated with key words. Reporting: Distill existing social media conversations into an executive report. Stage 2: Setting the Stage + Dress Rehearsal Once the initial intelligence is gathered, businesses will set the stage for social media participation. Stage 3: Socializing Media
[E-book] Comment les médias sociaux changent l’entreprise DowJones a publié récemment un e-book sur les usages des médias sociaux dans l’entreprise et comment ces nouveaux médias impactent l’organisation et les pratiques actuelles. L’ouvrage rédigé par Robert Scoble et Shel Israel présente 10 conseils pour ne pas perdre le fil de la conversation, ainsi qu’un guide didactique pour générer et maîtriser les conversations. Les outils de médias sociaux révolutionnent la façon de créer et de partager les informations. Télécharger le document Articles similaires:
Creating Your Social Media Plan | Using Social Media for Business If you enter into social media without a plan, you will fail. Period. All the hours you spent will be wasted, you will receive no traffic bump, there will be no engagement, no one will care and you will learn nothing. Grab a pen, I’m about to save your life. Just because the tools of social media are free doesn’t mean they come without their own barrier to entry. Secure Your Brand The first step of a successful (and long term) social media plan is to grab your brand everywhere you can, regardless of whether or not you plan to use it. To help ease the mind numbing task of username registration, we suggest using Knowem to search a large listing of social media sites. Set Your Metrics Listen to me. Before you jump in, define success. Building buzz and conversation around a particular product? Once you know that, the next step in your social media planning is to figure out how you’re going to measure success.. Know Who You Are Figure out your story in the market. Create Rules for Engagement
List of Corporate Social Strategists for 2011 (Buyer/Brand Side) Editorial Note: We’re working hard on getting this updated, please forgive me in advance if anyone is missing, I don’t mean to offend, and will update as quickly as possible from your comments. I tend to wait for submissions in comments or I ask strategists I know before putting them on this list. We’ve cleansed the 2010 list, and removed a few dozen folks who have changed career paths, or have switched companies Updates: Jan 10th: I’ve received a few messages with questions about the scope. The Corporate Social Strategist Definition: The Corporate Social Strategist is the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies. List of Corporate Social Strategists for 2011 Airline Automotive Business Services Chemicals Consumer Product Goods Educational Services Electronics, Devices, Mobile Energy Financial Services Health and Life Sciences Retail
Planifier une Stratégie Médias Sociaux