[GUIDE] Top Actionable B2B Marketing Strategies for 2020
In this article, we provide the ultimate playbook for effective B2B marketing strategies in 2020 to crush your goals for lead generation, customer acquisition and client engagement. You will learn very actionable B2B marketing tips that you can quickly implement to help you improve your B2B marketing strategy which is vital to over time creating a predictable and repeatable streams of new leads, customers and revenue. 81% of marketers expect the majority of their decisions to be data-driven by 2020. Seventy-six percent say that’s already the case. (GARTNER for Marketers) Some B2B marketing strategies will be evergreen, concepts that you’ve most likely already heard before as a B2B marketer. Effective B2B marketing strategies in 2020 will will be different from what worked in 2019 as new marketing and sales technologies become more widely adopted by B2B marketers. You can expect to learn something new here, so make sure you read the whole article and take some notes along the way. 1. 2. 3.
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[GUIDE] Hiring The Right B2B Marketing Agency To Grow Faster | B2B Marketing Agency & Platinum HubSpot Partner
Choosing the wrong B2B marketing agency can be a nightmare. Read actionable tips on what to look for when finding the right B2B marketing agency to partner with. This article is a must-read for any B2B company looking to hire a B2B marketing agency that gives you actionable tips and insights so you can avoid the costly mistake of hiring the wrong agency. More importantly, this article will help you refine your strategic approach towards finding the most appropriate B2B marketing agency best suited to help your B2B company grow your leads, sales, and revenue faster. Leaving B2b Marketing To Professionals The secret weapon of B2B industry leaders is finding a local B2B marketing agency that can help with not only the strategic planning but also the tactical execution of an adequately planned B2B marketing strategy. Creating a strategy will require industry-specific expertise, while properly executing it will require the right tools and experience. Consequences of choosing the wrong agency 1.
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[GUIDE] Hiring an Outsourced CMO or Fractional CMO in 2020 | B2B Marketing Agency & Platinum HubSpot Partner
If you’re reading this article, chances are that you’re tired of paying an expensive CMO and you are looking to improve your marketing ROI. This guide will help you decide if it’s time to fire that overpriced CMO and hire a fractional CMO to free-up cashflow. You may already be paying five figures a month to an in-house chief marketing officer (CMO) who focuses on strategy, then outsources the tactical execution to marketing agencies. These days, outsourcing high-level positions can save you tens of thousands of dollars every month. 53% of respondents in a Forrester survey of B2B marketing executives aimed to outsource more than half their marketing activities According to a Harvard Business Review article. Most marketing agencies actually provide the same exact strategy, then they execute on that strategy. The scope of responsibilities for any in-house or outsourced CMO is constantly changing in order to adapt to emerging marketing technologies. 1. 2. 3. 4. 5. Outsourced CMO Objectives
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[GUIDE] 5 Ways SaaS Marketing Agencies Can Boost Your Sales | B2B Marketing Agency & Platinum HubSpot Partner
This article provides SaaS companies actionable insights into ways to refine you SaaS marketing strategy and overarching SaaS growth strategy. More than 2/3 of SAAS companies experienced annual churn rates of 5% or higher. If you’re reading this, then you probably have raised some money and are in the weeds of trying to growth a software-as-a-service (SaaS) platform. Better yet, you’ve already launched a SaaS platform, and you’re looking for ways to scale your customer base and MRR. 55% of SAAS companies rate Customer Retention Cost as the key metric to measure. This article will discuss some key points that’ll help you assess the suitability of SaaS to the needs of your enterprise software and the benefits of partnering with a niche SaaS marketing agency who focuses on effective SaaS growth hacking to scale MRR and minimize SaaS customer churn. High-growth companies offer a return to shareholders 5 times greater than medium-growth companies. Scalable SaaS Customer Acquisition 1. 2. 3. 4.
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