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It’s Official: Google Wonder Wheel is Back, and It’s Called the Contextual Targeting Tool [Tutorial] Keyword research is a critical component to a solid and rounded SEO strategy. When you break it down, you need to know what people are searching for in order to target the right terms. Keyword research fuels your content generation strategy. I use a wide range of tools when conducting keyword research and each has its own purpose. In the past, one of my favorite free tools was Google’s Wonder Wheel. Many people in the industry used Wonder Wheel to visually find related keywords, which often helped expand your keyword research (down the right path based on data). As you clicked a word, related terms appeared around that term. An example of using Google Wonder Wheel to find related searches: Image from Tech Source Alternatives, and Confirmation at the Google Agency SummitI had the opportunity to attend the Google Agency Summit last week in New York City at Google Headquarters. Well, Jordan explained that the Contextual Targeting Tool is run by the same engine that fueled Wonder Wheel. 1.
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Uncovering the Keywords You’re Missing Out On So, you’ve run your chosen business terms through a keyword research tool and come up with a few potential phrases that will form the basis of your on-site and off-site SEO campaigns. That’s a great start, but relying too heavily on a single tool could set you up for failure when it comes to properly managing your site’s optimization. Here’s why… Say you’ve chosen to focus on ten specific keyword phrases that you feel provide the best opportunity to connect with your target customers through the natural search results. But what if you’ve missed a few potential variations, simply because they weren’t served up by your research tool of choice? Really, keyword research shouldn’t be a one-off process that’s carried out upon your site’s creation and never revisited again. With that in mind, the following are a few potential sources that can be used to uncover the keywords you’re currently missing out on: Google Webmaster Tools Google Analytics Google Related Searches Soovle