Consumer trends and insights from around the world

International Trend Interpretation Agency Babyboomers are the biggest, wealthiest and most dominant generation. They are still very active, especially when compared to the generations before them. Kids start moving out, careers and working hours are toned down and self exploration is high. They have time, money and the network to optimally profit from their new free time. Boomers also spend a lot of time and effort in trying to stay healthy, by eating the right products and keeping up maintenance. brainmail_issue73 In this issue: LIP READING PHONES DRIFT FROM NATURE MARKET METAPHORS SELF IMAGE DELUSION And much, much more... ------------------------------------------------------------ ____ ____ ___ _____ ____ ______ ______ * / __ )/ __ \/ | / _/ | / / |/ / | / _/ / / __ / /_/ / /| | / // |/ / /|_/ / /| | / // / / /_/ / _ _/ ___ |_/ // /| / / / / ___ |_/ // /___ /_____/_/ |_/_/ |_/___/_/ |_/_/ /_/_/ |_/___/_____/ *Feeding hungry minds since 2004 ------------------------------------------------------------ Brainmail email issue 73 - March 2011 ------------------------------------------------------------ Brainmail is a free monthly (usually) newsletter dedicated to current and future trends, statistics and other nuggets of information.

Trend map for 2010 and out to 2050 For the last few years Richard Watson of NowandNext has created annual trend maps based on city subway maps. This year he has been more ambitious, creating a highly detailed map with five time zones, ranging from 2010-2015 out to 2035-2050. For the previous three trend maps (shown at the bottom) I collaborated with Richard and we co-branded them with Future Exploration Network, however time pressures this year meant that I haven’t directly contributed to the 2010 map. It is still as rich and glorious as ever – spend some time delving into the trends ahead! – Ageing

s Trend Briefing covering "7 Consumer Trends To Run With In 2014" Growing numbers of consumers can no longer escape an awareness of the damage done by their consumption: to the planet, society, or themselves. But a mixture of indulgence, addiction and conditioning mean that most can’t substantially change their consumption habits. The result? A never-ending guilt spiral. Which creates exciting opportunities for brands that combine tackling this guilt spiral with consumers’ endless status seeking (still the driving force behind all consumer behavior). Edward Cotton « BSSP Negotiator Rises TV FINAL TEST TEST DRIVES raise the river vs. move the ocean Tebow and the Super Bowl Negotiator Rises TV FINAL TEST TEST DRIVES FINAL TEST TEST DRIVESMINI raise the river vs. move the oceanthe redford centerraise the river vs. move the ocean Tebow and the Super BowlT-Mobile Negotiator Rises TVPriceline MERRY CHRISTMAS FROM MOXKAT GRVIDAROKUMERRY CHRISTMAS FROM MOXKAT GRVIDA

A beginner's guide to fashion trend forecasting with Geraldine Wharry - Inspired by... blog I recently interviewed fashion forecaster Geraldine Wharry who has worked with and for major brands including trend forecaster WGSN. I asked her about the art of trend forecasting, and what's next for 2013/14. Tell us a little bit about yourself…I've been a fashion designer for 13 years and have always had a strong eye for trends so I naturally evolved into trend forecasting when I moved to London after living in Los Angeles and New York. I was born, raised and studied fashion in Paris but my mother's a New Yorker and my father is British. When I finished design school I immediately went to NY so I'm multi-cultural, have lived in the main fashion capitals and basically understand the global aspect of design.

Globalchange.com Futurist Keynote Speaker: Posts, Slides, Videos - Future Trends, Economy, Markets, Keynote Speaker Media interview before Prime Minister's Global Forum in Latvia - Patrick Dixon's opening keynote at Riga International Leadership Summit Topics: global economy, social media, sanctions against Russia, future of Baltic companies, Scottish independence, green tech, altering the human race using biotech, intuition in business decisions, dangerous obsessions with shareholder value, and what companies will most succeed in tomorrow's world. "Our world will be increasingly interconnected and we will see key examples where a single event has triggered a wide range of unexpected results.

Trends Section by The Trend Boutique 2012-13 Autumn Winter Trend Reports FREE CONTENT - Trend reports for the current season covering our 'Fragility', 'Sharp' 'Radical' and 'Remote' themes predicted 18 months ago. 2013 Spring Summer Trend Reports SUBSCRIPTION ONLY - Trend direction for the season including our directional themes 'Nouveau Riche', 'Repair', 'Converge' and 'Carnival' 2013-14 Autumn Winter Trend Reports Disruptive versus Radical Innovations Clayton Christenson’s seminal The Innovator’s Dilemma is now 10 years old, and its central idea of “disruptive innovation” is now part of the everyday language of innovation. Recently, I finally read the book after having loosely tossed the term around for a few years. I was shocked to discover that I had misunderstood the concept and made glib assumptions based on sloppy journalistic references. Properly penitent, I began using the term correctly and discovered, to my further shock, that nearly everybody else around me was also using the term incorrectly. By misunderstanding this one critical term, we lose much of the understanding of the innovator’s dilemma discovered by Christenson.

CxC - Childfree by Choice — Faith Popcorn's BrainReserve Redefining Tomorrow’s Family The nuclear family is detonating “As American as Mom and apple pie,” the saying used to go. But now, a societal tsunami is underway, changing the way we see motherhood and questioning its primacy in the fabric of our culture. The U.S. birthrate has plunged to unprecedented lows: In the 1970s, 1 in 10 American women were childless. Today, the number is 1 in 5.

Patent Overview A patent is essentially a limited monopoly whereby the patent holder is granted the exclusive right to make, use, and sell the patented innovation for a limited period of time. The U.S. Surface Design + Inspiration Interiors | Pillow Talk It seems like these days the throw pillow craze has reached new heights. No longer are we looking for our couch decorations just to blend in and stay still, we have begun to ask our couch art to positively pulse with creativity. And that’s where artists like Tyler Spangler step in. His collection of vibrant and color flooded art prints are available as throw pillows on Society 6, in case your couch is looking a bit plain. – Julie Rose

Patents What is a patent? A patent is an intellectual property right granted by the Government of the United States of America to an inventor “to exclude others from making, using, offering for sale, or selling the invention throughout the United States or importing the invention into the United States” for a limited time in exchange for public disclosure of the invention when the patent is granted. There are three types of patents. Kids Lifestyle Trend Expert News: We are recruiting! We are recruiting! We’re looking for a full-time Junior Trend Researcher to join us at our Newcastle-based head office. The ideal candidate would be a pro-active, organised, hard-working, committed individual with excellent written, verbal and visual communication skills.