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Related: Callbox Success Stories • ysacea • jsfmtthwtng • Callbox Client StoryAppointment Setting Success for Case Management Software Highflier The Client The Client has more than a decade of experience in providing easy-to-use web-based case management and tracking system to federal, state and local organizations in the USA. Since its inception in 2003, it has steadily grown and became a trusted software for investigative pursuits. The Challenge The case management software expert gained recognition as among the 500 fastest growing startups for 5 straight years which gave them the opportunity to attract more customers. In order to keep up in the competition and prevent possible impact on customer acquisition, customer retention, ROI and a host of other factors, the Client decided to outsource some of its marketing functions.
Lead Generation Strategies for Video Software Products and Services As technology continues to advance, there are countless opportunities for aspiring entrepreneurs. This is great news if you’re the owner or marketer of a tech company, specifically the video software industry as it is the go-to marketing tool nowadays. But this also means that your potential customers have a lot of options and an ever wider range of options. They’re going to look carefully at all of the options available before reaching out for more information, and if you want them to choose yours, you need to have a strategy in place for attracting qualified leads. For companies working in video software, lead generation is an essential part of the marketing process. Offer Free Trials No one wants to buy a product without knowing it will work for them. Consider making a free demo the primary offer on a landing page, or offer it directly on your homepage. Working with Influencers Send out the product to key influencers before launching, along with links to landing pages. Send out Surveys
Selling Tips to Make Prospects Buy your Software Selling software shouldn’t really be much of a trouble, especially if you happen to be an experienced vendor who knows his market all too well. Still, there is a need for tech companies to up their marketing game, and getting decision-makers to consider purchasing your product involves more than just reading up on Marketing “How-To’s.” Be it as it may, lead generation and appointment setting remain the most crucial aspects in selling software and IT products. On the B2B side, more has to be done for companies to maximize their revenues, lessen costs and losses, and remain competitive in the battlefield. With software startups sprouting here and there like mushrooms, it can be difficult even for veteran brands to remain consistent in selling their software. Apparently, there is still a lot for them to understand when it comes to attract high quality IT and software leads, and meet sales targets in the long run. #1. You guessed it right. Example of content you should be sharing. #2. #3.
Top Telco Found New IoT Partners Using Callbox Account-based Marketing Location Africa, Americas, Asia Pacific, Europe, Middle East Campaign Type Lead Generation, Appointment Setting Target Location Bangladesh, Cambodia, China, Hong Kong, India, Indonesia, Japan, Macau, Malaysia, Myanmar, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam Target Industries Any (Employee Size: 20 up, Annual Rev: $20M up) Target Contacts CEO, CCO, CMO, IoT Business Unit Heads, Partnership Managers, Marketing Managers, VP of Marketing, Product Managers, VP of Products, Sales Managers, VP of Sales, Practice Managers, Senior Consultants, Project Managers, CTO, Internet of Things Experts/Managers, Information Technology Experts/Managers, CFO, Finance Manager The Client The Client is a leading telecommunications provider, offering the latest voice and data solutions to multinational enterprises and communication service providers, with a global coverage combined with local, on the ground knowledge that builds best in class connections across the globe.
Mobile Commerce Lead Closed 8 Deals in 6 Months with Callbox Location USA, Singapore, Europe Campaign Type Lead Generation, Appointment Setting Target Location Singapore, Indonesia, Malaysia, Vietnam, Philippines, Australia Target Industries Retail, Wine, Member’s Club, Baby, Beauty, Automotive, Healthcare and Pets Target Contacts Business Owners, Managing Directors, General Manager, Marketing Manager The Client The Client specializes in Customer Experience Management solutions, and one of the first leading luxury businesses in Asia that provides sales and marketing tools for businesses to retain and engage better with their customers. The Challenge In its quest to become Asia’s leading mobile commerce platform solutions and customer experience management company, the Client took a step forward to digitally transform itself from a traditional business into developing disruptive technology solutions.
Case Study: Callbox Takes Systems Integrator Leader’s From “Test” To “Trust” Location North America, South America, Europe, The Middle East, Africa, Asia Pacific Headquarters North America Campaign Type Lead Generation, Appointment Setting Target Industries Retail (Apparel & Specialty Retail, Consumer Electronics, Furniture, Home Furnishing & Appliances, Food & Beverage and Home Improvement/DIY) Transportation & Logistics (Air & Ocean Carriers, LTL, 3PLs, Freight Brokers & Forwarders, Customer Brokers, NVOCCs) Manufacturing & Distribution (Automotive, Building & Construction Supply, Chemicals, Consumer Products, Food & Beverage, High Tech Electronics, Discrete Manufacturing, Wholesale Distribution, Medical Supplies & Labs, Propane, Oil & Gas) Field Service & Sales (Equipment Rental, Leasing & Recycling Services, Fulfillment & Warehousing) Target Contacts CIO, IT Manager, Senior Development Manager, PIC of the Software Development in the company The Client The Challenge
8 Things a Lead Generation Agency Should Provide Lead generation services agencies are the best. They can leverage their specialization in bringing in qualified leads while their clients can focus on product development and customer service. It’s a solid recipe for rapid scaling and growth. In this guide, we take a look at the 8 things that a lead generation agency should easily provide to all their clients. Quality Database Everything revolves around data. A good lead generation agency should have a robust database of leads that includes demographic information, characteristics, habits, etc. This helps in segmenting possible prospects, crafting personalized messages for them, and eventually getting them to convert. Also, it’s not just about the quantity of information that they have about a lead, but the quality. Everything rises and falls on good data. Related: How to Build and Grow Your Marketing Database in 2021 A Long-Term Plan (and Contract) There should always be a long-term plan in place that aligns with the client’s values and goals.
A Software Company’s Guide to More Software Clients and More Sales Companies in the Software industry often struggle with marketing their products and services. Much of this struggle involves applying inappropriate strategies that fail to attract more clients and win more sales. Some are even yet to leverage lead generation services. To look for a remedy is easier said than done, but it largely entails implementing the right process of converting site visitors into leads. Over the years, the problem tarried as increased competition has encouraged players to increase marketing budgets and pursue more aggressive campaigns. This situation has, in fact, become a caveat for newcomers in the software industry. Fortunately, there are tons of methods for software companies, big and small, to secure higher quantities of leads and better revenue numbers. Who doesn’t like discounts, anyway? A word of caution though: Not all promotional campaigns and seasonal sales will result in higher profits. Make your Website Visitor Friendly Do Retargeting (or Remarketing)