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How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing

How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing
The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit - Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed. In this blog post I will discuss the evolution of social media from long-form to push-button, the emergence of social curation on sites such as Twitter and Tumblr, and the move to structured sets of curated content on Pinterest and its brethren. But first, the meta-trend.... ...Social Media: Evolving From Long Form To Push Button In the evolution of social media over the last decade, the trend has been a move from long form content, which has high friction of participation (both on the production and consumption side) to ever lower requirements placed on a user to participate in a conversation. Related:  Market structuration

A Guy's Guide To Pinterest One of the first things I noticed when I signed up for Pinterest earlier this week is that several of my female friends and acquaintances were already on the site. It was as if they had been holding out on what many are promising will be 2012's hot ticket in the social networking space. Of the 16 people Pinterest said I knew who were already using the site, 14 were women. Pinterest is a visual pin board where you can collect images you find on the Web and arrange them in categories with links back to the original site. "Our goal is to connect everyone in the world through the 'things' they find interesting. Once I had added a few people and pinned a few images, the second thing I noticed is that my main feed resembled the walls of the college apartment I shared with three other guys in the mid-nineties. We added the images as we found them, each making our own contributions over time. I didn't really "get" what we were doing with the walls of 17 Southpoint Drive, but I liked it.

Rewarding Users While our policies prohibit directly tying incentives to the use of our Social Channels, e.g. rewarding users for the sole act of posting a Stream stories or sending a Request, we do allow for referral-based rewards where our Social Channels are indirectly tied to the potential in-app reward. For example, you can reward users based on the number of friends that accept the user’s invitation to your app. In the example below, note that the user does not get a reward for the act of sending the invitation, but instead has the potential to earn rewards if the user has friends who accept the invitation. Like Button - Rewarding Fans We also allow for specific rewarding around the Like button, provided the incentive is open to all new and existing users who Like your Page. Some common rewards for all users who Like your Page include the following: Coupons/RebatesExclusive ContentEligibility to Enter a PromotionDonating to a Charity Based on Number of Page Likes

Misconceptions About iOS Multitasking There is one iOS "tip" that I keep hearing and it is wrong. Worse, I keep hearing it from supposedly authoritative sources. I have even heard it from the lips of Apple "Geniuses" in stores. Here is the advice - and remember it is wrong: All those apps in the multitasking bar on your iOS device are currently active and slowing it down, filling the device's memory or using up your battery. Wrong. Let me be as clear as I can be: the iOS multitasking bar does not contain "a list of all running apps". Except in a few cases, which I'll explain, the apps that appear in the multitasking bar are not currently running. Let's get technical: iOS apps have five states of execution. Active and Inactive are not interesting for this discussion. When you press the home button, the app moves from Active to Background. The first technical caveat is that Suspended apps remain in the device's memory. You may think that, if an app is resident in memory, you have to somehow remove it to conserve memory.

You are what you curate: why Pinterest is hawt Evolution of social media by Elad Gill (graphic courtesy of Elad Gill) Updated: The new hot social thing on the web these days is a Palo Alto, Calif.–based company started by Ben Silbermann, Paul Sciarra and Evan Sharp. (I incorrectly described this group as ex-Facebookers. My apologies for the error.) 2012 will likely see an acceleration of structured, push button, social curation across the web. The way I see it, Pinterest is yet another example of basic human behavior’s being transposed on to the web. Back when I was young, my cousins would cut out photos, ads and visuals from fashion and lifestyle magazines and create collages. In 2005, David Galbraith, a friend of mine who has a nasty habit of predicting the future before everyone else, built a service called Wists. Well, since everyone is using “curate,” why don’t we? From the foods we eat, the drinks we chug, the jeans we wear, the bags we buy, the shoes we run in — they are pretty universal.

7 Dimensions of Facebook Commerce Social commerce is estimated to reach $30 Billion (yes, that’s Billion with a ‘B’) in the next 5 years. How is that possible? Facebook Commerce is more than just Liking product pages. The F-Commerce Ecosphere Commerce Inside Facebook.com F-stores Since the first in-Facebook retail transaction in 2009, many e-businesses have launched their own Shop tabs on their Facebook Pages that either redirect to their website or support real-money shopping right on the Page. Facebook Ads and Sponsored Stories Ads and Sponsored Stories are advertising options, messages appear in the sidebar and in the News Feed. Facebook Credits Facebook Credits is a virtual currency redeemable for digital goods (like games, movies and paid apps) and virtualgoods inside games (extra lives, character enhancements, etc). Considering Zynga sells 38,000 virtual items every second, this stuff is pretty popular with consumers. Open Graph Facebook Commerce Facebook Mobile Platform Facebook Open Graph Beta Facebook Social Plugins

It is now illegal to access any foreign website in the Republic of Belarus According to the US Library of Congress, the Republic of Belarus has just recently published a law making it illegal for Belarusian citizens and residents to access and/or use foreign websites (particularly for commercial purposes). Violations of the law are recognized as a misdemeanor and can result in a charge of up to $125. The law requires companies and individuals that are registered as entrepreneurs to only use domestic domains for providing online services, conducting sales, or exchanging email messages. This likely means that domain holders with any connection to outside services will have to forfeit their domains. The law begins on January 6, completely destroying the benefits an open Web can have on the economy and quality of life for citizens. It appears that business requests from Belarus cannot be served over the Internet if the service provider is using online services located outside of the country. More from the LoC:

Pinterest: Behind the Design of an Addictive Visual Network Ever find yourself in the rabbit hole of the internet, bookmarking and screengrabbing things you want to buy or images that inspire you? Well, judging from Pinterest's hockey-stick growth, you're not alone in your digital collecting and curating. The invite-only social discovery platform launched in March 2010, the brainchild of Paul Sciarra, Evan Sharp and Ben Silbermann, with the mission to "connect everyone in the world through the 'things' they find interesting," opining that books, recipes and items can bridge the gap between strangers. In October, the site surpassed 421 million pageviews, which means that each of its 3 million users are spending quite a bit of time there, pinning and organizing images to help them plan their weddings, decorate their (oftentimes, dream) homes, create bucket lists and manage an inventory of favorite images — no small feat on the ever-growing web. Pinterest's simplicity and browsability comes from the nimble fingers of designer Evan Sharp.

Patent US20060287094 - Methods and systems for betting with ... - Google Patents 1. Field of the Invention The subject disclosure relates to methods and systems for gaining technology in a distributed computing network, and more particularly to improved methods and systems for betting with pari-mutuel payouts while utilizing the real-time capabilities of a distributed computing network. 2. Background of the Related Art Bookmaking is the practice of gambling on sporting events. Bookmaking usually pits the bookie against all bettors. Cooperative wagering or pari-mutuel betting is a certain type of bookmaking. In pari-mutuel systems, the holders of winning tickets divide the total amount of money bet on a race (the “pool”), after deductions for tax and house expenses (the “fixed profit”). The large amount of calculation involved in pari-mutuel gambling led to invention of a specialized mechanical calculating machine known as a “totalisator” or “tote board”. The science of determining the outcome of a race is called handicapping.

opera house Médias & Publicité : Les internautes délaissent un peu Google De nouveaux sites réunissent aujourd'hui les passionnés autour de centres d'intérêt communs. Un défi pour le géant américain et son moteur de recherche. Le Web fait sa mue. Avec Facebook et Twitter, les internautes ont constaté qu'ils pouvaient découvrir des contenus sur Internet grâce à leurs amis et plus seulement en faisant des recherches sur Google. Aux États-Unis, Pinterest est devenu un véritable phénomène. D'autres services, dont le projet de départ n'était pas de créer de tels «index» thématiques du Web, y ont été poussés par leurs utilisateurs. De même, le site de questions-réponses Quora a adapté son offre en lançant le service «Boards» fin décembre 2011. Des cibles recherchées par les marques «Ce n'est pas la fin du moteur de recherche, car on en aura toujours besoin pour chercher un coiffeur pour enfants à San Francisco. Et pour certains sites médias, Pinterest renvoie déjà plus de trafic que Facebook.

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