All content is marketing
Everything you write should be crafted with the intention of selling, educating, or increasing customer loyalty. The phrase “Content Marketing” describes marketing by attracting potential customers with content that interests them. All content should have that goal however, not just the stuff produced by the “content marketing” project. Blogging, eBooks, and webinars are universally regarded as marketing materials, but other equally important content like FAQs, Docs, Press Releases, Welcome messages, etc. sometimes fall into some other bucket of “Content That Does No Marketing™”. Bullshit. Aim High With Content When your business decides to produce content, whether it’s help documentation, or a webinar, there are different levels of quality you can shoot for. Functional: This is the zero-points solution. The vast majority of content produced by businesses out there, from start-ups to Fortune 500s, barely hits level two. Improving written content Here are 3 rules of thumb for written content…
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11 Incredible Mobile Marketing Statistics (and why you should care) -
Mobile marketing is changing the way marketers, brands, agencies and consumers think about marketing. Smart phones have changed the dynamic forever. No matter whether marketers care about social media, local marketing, email marketing, e-commerce, phone calls or web traffic—mobile marketing is changing them all. If you don’t believe that mobile is changing marketing forever…you’re wrong. Hopefully a few of these stats will open your eyes. There are 7 billion people on Earth. 5.1 billion own a cell phone. 4.2 billion own a toothbrush. Why You Should Care Mobile marketing gives marketers access to a captive audience in a hyper-targeted way. Everything will be touched. Marketing executives need to start prioritizing mobile marketing in their budget right now. To start conservatively, consider a mobile landing page or a mobile text-back campaign. Marketers should view mobile with excitement. Trust me, get out in front of this wave of mobile marketing or you will be swept away by it.
7 Lessons From Content Marketing’s Greatest Hits
Gilad de Vries is vice president, brands and agencies at Outbrain. Before joining Outbrain he served as VP of Digital Media and Principal at Carmel Ventures, one of Israel's top venture capital firms. Follow him @giladdevries. Lately, it's impossible to open a newsletter, check Google alerts, or visit any news sites without reading something on the benefits of content marketing. Yes, advances in technology and the rise of social media as a marketing channel have eliminated the need for traditional modes of distribution. Luckily, there are already a handful of companies who have really nailed down the art of content marketing, and their efforts serve as great examples. 1. This may seem obvious, but if you want to be taken seriously by consumers, it’s important to make your content visually compelling. 2. This goes hand in hand with investing in design. 3. Although the ultimate purpose of all marketing is to drive sales, content marketing employs a more nuanced, indirect approach. 4. 5.
The Best Online Tools for Content Curation
A content curation tool lets you pull videos, images, presentations, tweets, blog posts and other web content into a bundle which you can then easily embed and share on the web. Let’s say your team has just launched a new product at some conference and they have asked you to collate all the conversations and buzz happening around that product on various websites, blogs and social sites. You have to act fast because the stuff that gets shared on the real-time web often gets buried almost as quickly. So how should you go about collecting stuff around the Internet? There are umpteen ways to do this but what you should really look at is a dedicated content curation tool that is designed to capture web content with minimal effort. A content curation tool, in simple English, lets you easily pull videos, images, presentations, tweets, blog posts and other web content into a collection which you can then embed, publish or share online.
Social Media From Scratch
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Selling Through Social Media to Close More Leads - Insideview
Selling Through Social Media to Close More Leads Share this Infographic with friends on Twitter: Embed the above image on your site - copy and paste from the code below. <!-- InsideView Infographic: Selling Through Social Media to Close More Leads --><a href=" src=" alt="Selling Through Social Media to Close More Leads" title="Selling Through Social Media to Close More Leads" width="550"/><BR />Selling Through Social Media to Close More Leads</a> InsideView What is Social Selling? There is a growing amount of buzz about a concept called "social selling" (often used synonymously with Sales 2.0). In the last five years the notion of social sales has changed dramatically with the adoption of Web 2.0 and social media. Social Sales and Customer 2.0 Intelligence Is Key
Why Great Content Is Vital
I recently read an article about how some websites are churning out content using low cost content production resources such as articles from content farms and videos from automated video production companies. So why do these companies pump out this low value content? Long tail search engine rankingsTo monetise via either via affiliate links within content orDisplay ad revenue, selling value by every thousand impressions. What are the numbers? The mass media companies with their newspapers (Text) and TV (Video) rely on subscriptions, readership and ratings to obtain their valuable cash flow. In the social media universe of Blogs, Facebook, MySpace and YouTube the rules of valuable unique content are no different. People read a blog because the content is interesting and inviting. The paradox about content is that the value is not just for the the audience but also the producer of the content. Tired in the morning … YesRed Eyes.. So what are the benefits? 208inShare
Content Marketing: Content Curation als Strategie – Online Marketing
Das Zusammenstellen und Präsentieren ausgewählter Inhalte gehört zu den nachhaltig erfolgreichen Strategien im Internet und gewinnt auch im Marketing immer mehr an Bedeutung. Wir erklären in diesem Beitrag das Konzept der “Content Curation” und zeigen gute Beispiele für das Veröffentlichen fremder Inhalte. Inflation der Inhalte Es ist wie mit frisch gedrucktem Geld: Wir haben eine Inflation der Inhalte, eine Flut Suchmaschinen-optimierter Nichtigkeiten, getrieben vom (auch weiterhin gültigen) Marketing-Dogma “Content is King”. Wenden wir doch einmal den Blick von dem vermeintlich unvermeidlichen Abgrund, der Furcht vor dem Absaufen der eigenen Schöpfungen im Zuge der globalen Content-Erwärmung, denn es tun sich zugleich bemerkenswerte Chancen für Positionierung und Marketing auf. Was kann Marketing von einem Museum lernen? Die Rolle des Kurators ist vor diesem Hintergrund essenziell. Eine große Chance für Marketer Stellen Sie sich vor, Sie würden sich über einen Newsletter freuen!?!
