Startup Success By the Numbers The statistics surrounding startup success are pretty daunting — in fact, of the 500,000+ businesses owners that launched companies in 2012, only a handful will ever achieve a fraction of the notoriety of famed CEOs like Zuckerberg, Dorsey or Karp. But the formidable numbers don't dissuade thousands of startup founders from taking the leap year after year, and it's certainly true that running a successful startup has its perks; particularly for the brands that beat the odds and blossom into household names such as Twitter, Spotify or Airbnb. The motivators are powerful ones. After all, even tech giants such as Google have their humble roots. The inspiring success stories continue to seduce dreamers, innovators and creatives to the drawing board in efforts to create "the next big thing." When launching a startup, there are countless decisions to consider: number of founders, sources of funding, location and target market, to name a few. Infographic created by Mashable
Insights from KPCB US and global internet trends 2015 I always enjoy and gain great insight from Mary Meeker's 'State of mobile marketing' reports which she regularly publishes at this time of year via Kleiner Perkins Caufield & Byers. It's part of a 2015 Internet Trends report available from KPCB and also available in Slideshare format. The only issue is their scale - the deck is pushing 200 slides, so this year we're again giving a need-to-know digest of what's hot and what's new to save your eyes and digestion system. Of course there are a lot of data points showing that Mobile use is BIG and growing BIGGER, but you'll know this already - see our mobile Internet stats page for the big picture. So what's new which may affect your mobile marketing strategy? #1 Mobile Digital Media Time Is Now Greater Than Desktop and Other Media Mary Meeker originally predicted this would happen in 2014 and we saw this 'tipping point' reached last year. #2 Mobile Ad Spend Has Not Yet Caught Up With Mobile Media Consumption #3. #6. #7. #8.
Smartphone Ownership and Internet Usage Continues to Climb in Emerging Economies But advanced economies still have higher rates of technology use By Jacob Poushter As the world becomes increasingly interconnected, both economically and socially, technology adoption remains one of the defining factors in human progress. To that end, there has been a noticeable rise over the past two years in the percentage of people in the emerging and developing nations surveyed by Pew Research Center who say that they use the internet and own a smartphone. And while people in advanced economies still use the internet more and own more high-tech gadgets, the rest of the emerging world is catching up. In 2013, a median of 45% across 21 emerging and developing countries reported using the internet at least occasionally or owning a smartphone. For smartphone ownership, the digital divide between less advanced economies and developed economies is 31 points in 2015. Internet and smartphone rates are also related to overall country wealth. Adults who ... Correlation: 0.87 Correlation: 0.84
Why I Stopped Selling SEO Services and You Should, Too In my 28 years on this planet, I've come to accept two things as fact: The sun rises every morning. Marketers screw everything up. Because of fact No. 2, I had to stop selling SEO. Why? *Phone rings* Me: "This is Ryan Stewart with WEBRIS. Caller: "I'm looking for SEO for [domain.com]. Me: I'm over it. I'm tired of explaining to people SEO doesn't work that way anymore. I mean, come on people. Google shows search results based on what's best for the user. Let's take a look at a few examples: Example #1: Search "best headphones" What do you notice? Not a single result on the first page is a product page. They're all articles about different headphone types, their benefits, pricing, etc. We're all Google users. Example #2: Search "restaurants in miami" Not a single result on the first page is a restaurant's website. As a matter of fact, the results above the fold are tied to review aggregators and Zagat ratings. Underneath the fold, the results are filled with listicles, reviews, and articles.
Uses of internet in our daily life is depend on desires and goals. Activities in our daily life is decided after the use internet. Internet innovated our life. We spend lot’s of time on the We all have the same amount of time on our hands and some of us spend more time on the worldwideweb than others, but what matters most is the way we are using that time that we are spending online. Just as there are benefits of internet that help us learn, earn and share with the world, there are a number of ways in which one could end up wasting valuable time or indulging in harmful activities. Positive use of internet makes our lives easy and simple. We start our day by checking notifications and emails that we have received. There are many Productive things you can do on the Internet. 1. Students have a free platform to learn throughout their lifetime. Similarly, educators like us are using internet for teaching and sharing our knowledge and experience with the world. 2. 3. 4. 5. 6. 7. 8. 9.
Custom campaigns - Analytics Help Add parameters to URLs to identify the campaigns that refer traffic. By adding campaign parameters to the destination URLs you use in your ad campaigns, you can collect information about the overall efficacy of those campaigns, and also understand where the campaigns are more effective. For example, your Summer Sale campaign might be generating lots of revenue, but if you're running the campaign in several different social apps, you want to know which of them is sending you the customers who generate the most revenue. Or if you're running different versions of the campaign via email, video ads, and in-app ads, you can compare the results to see where your marketing is most effective. When a user clicks a referral link, the parameters you add are sent to Analytics, and the related data is available in the Campaigns reports. In this article: Parameters There are 5 parameters you can add to your URLs: Each parameter must be paired with a value that you assign.
Best Practices for creating Custom Campaigns - Analytics Help 1. Tag only what you need. If your Analytics account is linked to an active Google AdWords account and you have auto-tagging enabled, you don't need to tag your destination URLs in AdWords. Referral sites are automatically detected and displayed in your reports. There are certain links that you don't need to tag, and many times are not able to tag. 2. Campaign links consist of a URL address followed by a question mark and your campaign variables. 3. The URL Builder has six fields, but you generally need to use only Campaign Source, Campaign Medium, and Campaign Name. 4. Note that the Analytics terms of service, which all Analytics customers must adhere to, prohibits sending personally identifiable information (PII) to Analytics, such as names, social security numbers, email addresses, or any similar data.
The 6-Point Guide to an Irresistible Email Teaser Campaign [Case Study] So you’ve got a solid mailing list of devotees who believe in the good work you put out. And you also have an upcoming product/app/site that’s better than the invention of sliced bread. Now wouldn’t it be fantastic if you could create enough buzz with your mailing list that you end up having thousands of people signing up on wait lists to get access to your upcoming release? Well, by creating an alluring and irresistible email campaign that teases and builds up anticipation for your project, you can create a great amount of support and succeed in your project goals. 1. Before you decide to launch an epic email teaser campaign, you should determine whether your campaign has a compelling story arc (described in detail in point 3) and enough content to justify sending out numerous emails to your subscribers. 2. So you’ve decided to run an email teaser campaign? Do you want to generate traffic for a website launch? 3. A tantalizing teaser campaign should have 4 main parts: The Tease 4. 5. 6.
Conversion tracking for websites Visit the new conversion tracking section of Twitter Ads, accessible via the Tools menu, to create, name, and generate the code snippet for one or more website tags. After you place the website tag on your website, it will begin measuring conversions from Twitter users. Website tag name Give your website tag a descriptive name. You may want to track a general conversion event (“Newsletter sign ups,” for example) and place the same website tag on every confirmation page on your website. Or, you may wish to track a more specific conversion event (“Back to School sale purchases,” perhaps) and place the website tag on a single page of your website. Conversion type Choose what type of conversion you’d like to track with this tag. Post-engagement attribution window Select the time window for crediting Twitter with conversions that happen after a person engages with your ads. Post-view attribution window Copy and paste your website tag into your site
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