Twitter propose aux annonceurs des tweets sponsorisés | L'actualité de la Publicité GéoLocalisée @journaldunet Près d’un an après le lancement de son offre publicitaire, Twitter a confirmé tester la possibilité de localiser l’affichage de ses « tweets sponsorisés » en fonction de la position géographique de l’utilisateur. Cette nouvelle fonctionnalité actuellement testée par quelques annonceurs permet pour l’instant de cibler les utilisateurs de la plate-forme en fonction de leur pays. Les internautes américains peuvent également être ciblés en fonction de zones urbaines. Startup Success By the Numbers The statistics surrounding startup success are pretty daunting — in fact, of the 500,000+ businesses owners that launched companies in 2012, only a handful will ever achieve a fraction of the notoriety of famed CEOs like Zuckerberg, Dorsey or Karp. But the formidable numbers don't dissuade thousands of startup founders from taking the leap year after year, and it's certainly true that running a successful startup has its perks; particularly for the brands that beat the odds and blossom into household names such as Twitter, Spotify or Airbnb. The motivators are powerful ones. When launching a startup, there are countless decisions to consider: number of founders, sources of funding, location and target market, to name a few. Infographic created by Mashable
Insights from KPCB US and global internet trends 2015 I always enjoy and gain great insight from Mary Meeker's 'State of mobile marketing' reports which she regularly publishes at this time of year via Kleiner Perkins Caufield & Byers. It's part of a 2015 Internet Trends report available from KPCB and also available in Slideshare format. The only issue is their scale - the deck is pushing 200 slides, so this year we're again giving a need-to-know digest of what's hot and what's new to save your eyes and digestion system. Of course there are a lot of data points showing that Mobile use is BIG and growing BIGGER, but you'll know this already - see our mobile Internet stats page for the big picture. So what's new which may affect your mobile marketing strategy? #1 Mobile Digital Media Time Is Now Greater Than Desktop and Other Media Mary Meeker originally predicted this would happen in 2014 and we saw this 'tipping point' reached last year. #2 Mobile Ad Spend Has Not Yet Caught Up With Mobile Media Consumption #3. #6. #7. #8.
Smartphone Ownership and Internet Usage Continues to Climb in Emerging Economies But advanced economies still have higher rates of technology use By Jacob Poushter As the world becomes increasingly interconnected, both economically and socially, technology adoption remains one of the defining factors in human progress. To that end, there has been a noticeable rise over the past two years in the percentage of people in the emerging and developing nations surveyed by Pew Research Center who say that they use the internet and own a smartphone. And while people in advanced economies still use the internet more and own more high-tech gadgets, the rest of the emerging world is catching up. In 2013, a median of 45% across 21 emerging and developing countries reported using the internet at least occasionally or owning a smartphone. For smartphone ownership, the digital divide between less advanced economies and developed economies is 31 points in 2015. Internet and smartphone rates are also related to overall country wealth. Adults who ... Correlation: 0.87 Correlation: 0.84
Current Trends And Future Prospects Of The Mobile App Market Une premiere vision du potentiel de la publicité géolocalisée (en chiffre) ! | L'actualité de la Publicité GéoLocalisée Il y a quelques jours la régie SFR publiait sa dernière enquête sur l’observatoire de l’internet mobile (étude réalisée sur un panel représentatif de la population Française 16-65 ans). Une partie de cette étude a particulièrement retenue mon attention, celle-ci étant axée sur le domaine de l’experience utilisateur vis à vis de la géolocalisation. On observe que en France les mobinautes seraient presque pour moitié utilisateur de services de géolocalisation (cf graphe). Pour pousser cette démarche plus loin, l’étude montre les motivations du mobinaute lorsqu’il utilise une application qui demande sa géolocalisation. On peut penser à des applications ou web apps du type Dismoiou, Pagesjaunes, Balumpa, Foursquare, plyce, … Plus étonnant encore, l’étude confronte les utilisateurs web classique aux utilisateurs mobiles, le résultat est sans appel… les mobinautes présentent beaucoup plus d’intérêt pour les offres géolocalisées.
Why I Stopped Selling SEO Services and You Should, Too In my 28 years on this planet, I've come to accept two things as fact: The sun rises every morning. Marketers screw everything up. Because of fact No. 2, I had to stop selling SEO. Why? Here's an interaction I used to have five times a day. *Phone rings* Me: "This is Ryan Stewart with WEBRIS. Caller: "I'm looking for SEO for [domain.com]. Me: I'm over it. I'm tired of explaining to people SEO doesn't work that way anymore. I mean, come on people. Google shows search results based on what's best for the user. Let's take a look at a few examples: Example #1: Search "best headphones" What do you notice? Not a single result on the first page is a product page. They're all articles about different headphone types, their benefits, pricing, etc. We're all Google users. Example #2: Search "restaurants in miami" Not a single result on the first page is a restaurant's website. As a matter of fact, the results above the fold are tied to review aggregators and Zagat ratings. Example #3: Search "buy a cheap tv"
Uses of internet in our daily life is depend on desires and goals. Activities in our daily life is decided after the use internet. Internet innovated our life. We spend lot’s of time on the We all have the same amount of time on our hands and some of us spend more time on the worldwideweb than others, but what matters most is the way we are using that time that we are spending online. Just as there are benefits of internet that help us learn, earn and share with the world, there are a number of ways in which one could end up wasting valuable time or indulging in harmful activities. So it is necessary to keep in mind that we should use the internet in a constructive and positive manner. Positive use of internet makes our lives easy and simple. We start our day by checking notifications and emails that we have received. There are many Productive things you can do on the Internet. 1. Students have a free platform to learn throughout their lifetime. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
Mobile App Development Facts & Stats The mobile application development market is witnessing an unprecedented growth. A big percentage of this growth has to be attributed to the increasing popularity of the cross platform app market, which is estimated to reach USD $7.5 Billion by 2018. More than 80% users believe that Cross platform apps are faster to develop and are a cost-effective approach to tap into the mobile app market. The infographic below gives an overall idea about some more important cross platform statistics like: cross platform tools market size forecast, number of users across the geographies, major benefits & selection criteria, most popular platforms for cross platform apps, stats about future plans for developing cross platform apps and some of the most popular cross platform tools. Want this Infographic for your blog or website? Here’s how: copy the below given code and paste the same into your website. Get in touch with us in case you encounter any issue.
La géolocalisation ou le marketing du futur inShare9 news and informationsautomotive,business,crime,health,life,politics,science,technology,travelautomotive,business,crime,health,life,politics,science,technology,travel Les avancées technologiques de ces dix dernières années ont ouvert des perspectives inouïes en termes de géolocalisation, révolutionnant ainsi de nombreux domaines allant de la logistique au marketing, en passant par la relation commerciale et bien d’autres domaines. Lorsque l’on sait que l’avenir du marketing et de la relation client va à plus de personnalisation et d’individualisation, on est en droit de penser que les nouvelles données de localisation instantanée offriront un avantage certain pour les entreprises qui disposeront des outils et des process d’analyses adéquates permettant de les utiliser (les données de géolocalisation). D’un point de vue marketing, la géolocalisation offre la possibilité de pousser la segmentation, le ciblage et donc la personnalisation de la relation clientèle à leur paroxysme.
Custom campaigns - Analytics Help Add parameters to URLs to identify the campaigns that refer traffic. By adding campaign parameters to the destination URLs you use in your ad campaigns, you can collect information about the overall efficacy of those campaigns, and also understand where the campaigns are more effective. For example, your Summer Sale campaign might be generating lots of revenue, but if you're running the campaign in several different social apps, you want to know which of them is sending you the customers who generate the most revenue. When a user clicks a referral link, the parameters you add are sent to Analytics, and the related data is available in the Campaigns reports. In this article: Parameters There are 5 parameters you can add to your URLs: Each parameter must be paired with a value that you assign. For example, you might use the following parameter-value pairs for your Summer Sale campaign: If you used these parameters, your custom-campaign URL would be: Manual set up