Ten logo design tips from the field

I’ve learned from quite a few mistakes during my time as a designer, and to save you from doing likewise, here are 10 logo tips I picked up. 1. A logo doesn’t need to say what a company does Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. The Mercedes logo isn’t a car. 2. 3. 4. 5. 6. Don’t follow the pack. Stand out. 7. 8. 9. 10. Not two, three, or four. One. This was a snippet of what’s in the Logo Design Love book. Do you have any other tips to share? I love New York image courtesy of Oded Ezer

Logo design process: how professionals do it - Apple. McDonalds. Twitter. Coca Cola. What makes those symbols so special and iconic? Is it their beauty or the colors? While these things are considered during a logo design project, none of them are particularly important. So, if none of these things are responsible for making a logo great, what is? It’s distinctiveness. That is the single, most important trait of any professional logo. Clients all over the world look for and pay for that kind of work, and logo design professionals know how to do exactly that. How do they do it, you wonder? 1. A great logo is an expression of the company values, culture and people. You cannot answer questions like these without making wrong assumptions. That’s why professionals kick-off logo design projects with some good, quality conversations with the client. Landor designed the new British Petroleum logo based on in-depth understanding if their values and culture, as well as what they wanted to communicate. 2. 3. 4. That’s how professionals do it. 5. 6.

5 Basic Types of Logos | No Dinx Graphics When you’re looking to build a strong business or organization, a solid logo and branding design is a must. A well-designed logo can can create loyal followers through simplicity and memorability. Be aware that a logo is the visual representation of a company or brand’s values, beliefs and functions. When designing one, you need to make sure it will represent the business the right way. There are many considerations to keep in mind such as: How the logo will look on products How it will appear on advertising and marketing materials How it will tie your other branding collateral together The thoughts and emotions someone feels when they see your logo (This is weird to think about, but certain colors, shapes, styles and words all trigger emotional responses which will translate into an emotional response to your business.) It’s an entire package, not just a small mark. There are a number of ideas floating around about what a logo really is. Symbol or Icon Word Mark Letter Mark Emblem

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