Creating Transmedia Narratives: The Structure & Design of Stories T...

Center for Future Storytelling | Research The overall mission of the Center is to explore the convergence between art and technology—particularly as related to creative expression through story forms—in ways that elevate the human experience. To achieve this overall goal, storytelling-related activities of the CFS will address a set of macro themes: Books | Storytelling To Create Impact Brands Storytelling To Create Impact Brands Skip to content Books Barthes, R. (1972). Mythologies.Simmons, A. (2005). Share this: Like this: Like Loading... Leave a Reply Mark Lightowler Recent posts New Brand StoriesNew Storytelling Book Telling A Bran... Storytelling To Create Impact Brands · Blog at WordPress.com. · The Pilcrow Theme. Follow Get every new post delivered to your Inbox. Join 113 other followers Powered by WordPress.com %d bloggers like this:

Your Life Is A Transmedia Experience Futures of Entertainment: Archives - Derek Johnson This summer, select 2010/2011 C3 research memos and white papers willl be made publicly available. Now available for download from the C3/FOE website: Learning To Share: The Relational Logics of Media Franchising Derek Johnson (University of North Texas) Consulting Researcher for the Convergence Culture Consortium Download the executive summary or the entire research memo. Executive Summary In the contemporary media environment, it has become increasingly commonplace—and commonsense—to refer to successful, long-running intellectual properties as “franchises.” Such posts contribute to an overall popular understanding of the media franchise as the result of ongoing management of a property across time and various markets, corroborating the perceptions of industry insiders like Disney’s Robert Iger, who similarly defines franchise as “something that creates value across multiple businesses and across multiple territories over a long period of time” (Siklos 2009). Key Findings Recommendations 1.