How to Shift Your Business to Other Niches
The current pandemic paved the way for the closure of several businesses. Some of them were on the verge of closing, and the closure orders were the final nails in the coffin. Some industries also face a bleak future. For instance, those who run a business related to tourism might not see the light at the end of the tunnel. There seems to be no regular tourism any time soon.
5 Marketing Automation Workflows Learning Management Systems Need
As more organizations embrace online learning, there’s never been a better time to be selling learning management systems. The global LMS sector is accelerating at a Compound Annual Growth Rate (CAGR) of 21%, according to market research, expected to reach nearly $30 billion by 2025. If you’re fortunate enough to be in the learning management systems industry, your sales team probably has no shortage of opportunities. More likely, their challenge is following up with them all in a timely manner. A strategic marketing automation program can help you offer personalized attention to each prospect in the most efficient way.
Green shoots of optimism for the B2B marketing industry
I’ve been reflecting on how the pandemic has affected the B2B marketing industry over these past few months. More specifically, what this means for us as we look ahead to the future, and the global recession ahead. As lockdown measures were introduced, campaigns were pulled, budgets were cut and members of our industry were furloughed - or in some cases, sadly, made redundant. This has even been the case for some of the industry heavyweights, despite their scale. But during these unprecedented times, the B2B marketing industry has shown incredible resilience. I have admired the collaboration, nimbleness and creativity I've witnessed from both individuals and companies who have adapted quickly to survive.
What You Need to Know About Outsourcing Your Content Marketing
There’s power in numbers. The more content you create, the higher your chances are of reaching a larger audience. But being a content creation powerhouse takes a lot of time, money and effort. That’s a large task for even the most adept in-house team. The most important focus for any in-house marketing team is driving the strategy behind the content that’s created. From there, they can choose who they want to write the content itself.
Keep Your Readers Engaged With These Proven E-Commerce Newsletter Ideas
Despite the plethora of different options for communication that are now available, email is still preferred by most consumers. And this isn’t likely to change any time soon. Even with new channels constantly popping up, email remains the most effective way to stay in touch with your audience. But to keep them interested and engaged with your brand, you need to keep your newsletter fresh and consistently send them compelling content. The e-commerce newsletter ideas I mentioned here show just how many possibilities they are.
10 Best Infographic Maker Tools Online in 2020
Introduction Infographics have been around for years, but a decade ago, it became a staple for communication in business presentations, classrooms, etc. With the emergence of social media channels, such as Facebook and Twitter, that have also allowed for individual infographics to be shared among people across the Web, this communication tool is being widely used by marketers in the era of short attention span. But if you’re new to the graphic design world, you may still be unfamiliar with infographics. So, what exactly is an infographic? Infographics are visual representations of meaningful data that include images, charts, and minimal text.
4 Examples of Great Construction Tech Content Marketing
The construction industry is susceptible to economic ebbs and flows, so it's only natural that many companies in the industry have begun to focus on creating a consistent brand image to stay top of mind among customers — even during economic downturns. In fact, 93% of construction companies that responded to a Construction Marketing Association survey said they were allocating more funds for marketing. For construction tech companies looking to future-proof their marketing and forge relationships with their audiences, content marketing can help.
Recent B2B trends for brands to take advantage of
We are seeing several consistent trends that have emerged in recent years and are now being accelerated as a result of businesses and marketers adapting rapidly to a new business landscape and future of work as we know it. Specifically with the following: Content
How to Write an Article Pitch That Actually Gets a Response
Picture this: You’re an editor at a well-known and well-respected publication — let’s say Fast Company. You open your laptop to start your day, take a deep breath, and navigate to your inbox. You see hundreds of emails staring back at you from people who want to contribute to your publication. Sounds stressful, right? Publication editors receive so many content pitches that if they don’t recognize your name and if you don’t use a catchy subject line, your email might not be opened at all. That’s why we’re going to discuss how to write a pitch email that actually gets a response and forges a relationship with the editor.
4 Noteworthy Lead Conversion Trends: Research and Charts
With a myriad of marketing tactics at our disposal, cool marketing technology that can track performance and automate campaigns, and countless strategies and processes to optimize marketing, sometimes we can’t see the forest for the trees. For many marketers, we think in terms of leads (impersonal, just a number) and not relationships (personal and real). Sometimes we miss the obvious: successful marketers build relationships. We must remember that a lead is a real person, and to be a successful marketer, we need to build a relationship with prospects. A new research study by Ascend2 is Building Relationships for Lead Conversion.
Top 11 tips to improve your email copy and increase conversions
Do you know the average ROI is $42 for every $1 you spend on email marketing? Therefore, it wouldn't be wrong to say that email marketing if leveraged the right way can serve as a great tool for channeling the conversion rate at a low cost. However, with 293.6 billion emails sent and received every day, the customer's inboxes are overcrowded. As a result, cutting through the clutter and getting subscribers to take any action or open your email is a difficult task. So, how will your email stand out amidst such competition?
Have You Navigated Your Digital Transformation Journey Yet?
B2B marketers have been thinking about, planning or taking steps on their digital transformations for the past several years. Some are already in the middle of a revolution while others are merely testing the waters. However, the coronavirus crisis is impacting the need for a digital transformation, according to a May 2020 McKinsey customer-behavior study. Digital interaction with B2B customers is now two times more important than traditional channels — a more than a 30% jump since before COVID-19.
How to use LinkedIn as a B2B marketing tool to generate free leads
Prospecting and finding new leads, and actually converting those leads to sales is a lot easier said than done. For some, the thought of actively engaging with new prospects invokes images of door-to-door salesmen pounding the ground and giving the hard sell. But there is some good news. As you may already know, the best business marketing solutions are found online via social media, and they are often free or close to it. Furthermore, 80% of B2B leads sourced from social media come from LinkedIn. Needless to say, failing to utilise LinkedIn to help generate leads will most likely be a major missed opportunity.
