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What Google's Larry Page Doesn't Understand - Maxwell Wessel by Maxwell Wessel | 5:06 PM January 27, 2012 Google has been self-destructive recently. Last weekend, Google was exposed by engineers from Twitter, Facebook, and mySpace for interfering with their search results. Instead of apologizing and vowing to protect the sanctity of search, this week Larry Page announced that Google will soon integrate its products even further. Allow me to explain. My job was to use patient purchase histories and flag patients who were “switchers” — those who alternated between pharmacy chains. Eight months after starting the job, we’d built the algorithm and were rolling out a counseling program to thousands of stores across the country. But in practice, it was a disaster. And that’s when the problems start. For most patients, the counseling sessions were matter of fact. When we designed our program, we imagined how the world should be from our perspective. Google’s new initiative could be very valuable for users.
Olhares Trocados em Lisboa Huhh. Sara gritou surdamente de dor ao sentir um dos seus piercings da orelha esquerda ficar preso em algo. Já passava das dez e estava atrasada para o que gostava de chamar o seu Day Job por isso entrou estouvada no metro e enganchou um dos seus brincos - na verdade brincos era como dantes se chamava, mas agora, em 2008, pleno século XXI, que começou ainda no século XX, já tudo eram piercings, por ser mais cool - no cachecol de um rapaz alto e magro, de sobretudo e óculos, que ia também a entrar no metro nesse momento. - Desculpe - disse ele um pouco envergonhado. Ao que Sara respondeu: -Obrigada - enquanto compunha o cabelo com um gesto rápido e algo embaraçado pela situação. Sentaram-se frente a frente nos dois últimos lugares da carruagem. Sara dedilhou rapidamente uma SMS para a sua amiga do trabalho Raquel: "Estou atrsd. Mas afinal o que temos nós feito para defender a língua portuguesa ao longo dos anos? Estava agora com 23 anos. Deste vez pareceu-lhe diferente. Sara ficou atónita.
Who Would Pay $5,000 to Use Google? (You) By Quentin Fottrell New research finds people fork over $5,000 worth of personal information a year to Google in exchange for access to its “free services” such as Gmail and search. While many view this as a fair trade, privacy experts say the Internet giant’s latest plan to pool user data from its various sites make it less so. The new privacy policy – which Google contends will allow it to better target ads — goes into effect on March 1. Experts say that information is more valuable than people may think. There are ways consumers can block online tracking, however. The European Union announced new proposals Wednesday to keep online data private. But while members of the public say they are concerned about their online privacy, some studies show that they often do little to protect it — especially when it comes to what they share on social networking sites. Also See: Video:
Alexandra Pássaro (alexandrasampaiopassaro Sophisticated but casual Alexandra has a real passion for art and culture. She prides herself on being in the know when it comes to the latest music and films. She always likes to have a good book on the go and her Digital camera is always with her. If not, the iPhone is her best friend to capture a moment! Alexandra believes in immersing herself in interesting experiences that make her look at people, places and opportunities from new angles. Being sensitive and creative she wants to feel connected to the world around her and actively seeks out opportunities to explore it. Open-minded and inquisitive, Alexandra is the sort of person that likes to tackle problems head on, and she's not afraid to get her hands dirty in the process. Asking about the latest book she's got on the go or her favourite apps is probably the best way to get her talking. When it comes to travel, Alexandra loves to get as far away from the hustle and bustle of everyday life as possible.
Que sait Google sur vous ? Crédit Photo: D.R Au moment où Google modifie sa politique de confidentialité, un petit tour sur le gestionnaire des préférences pour les annonces vous indiquera vos centres d'intérêt et une estimation de votre âge et de votre sexe. A l'heure où Google unifie ses règles de confidentialité et annonce la combinaison des données des différents services pour mieux cibler l'internaute, un lien sur le gestionnaire des préférences des annonces vous montrera que l'éditeur connaît déjà des choses sur vous. Ne cherchez pas cette page sur le dashboard de votre compte Google, elle est distincte du tableau de bord classique. Ce gestionnaire utilise le cookie de Google Adwords pour tracer les visites de l'internaute.
Ad Impression Measurement Guidelines Measurement Guidelines and Measurement Certification: Overview In November 2004, the IAB and its members, with the support of major global organizations involved in the advertising and research disciplines, joined together to issue a global standard for counting online ad impressions. The initiative marked a number of significant firsts in the advertising industry. It was the first time that any advertising medium had developed a measurement standard that measures the ad itself, as delivered to a consumer, versus other media that measure the programming or content. It was also the first time a medium had launched a “global” measurement standard that has now been accepted by key industry stakeholder organizations in the U.S., Europe, Asia and Latin America. Other media (such as television, radio and magazines) use different measuring techniques depending on country and region. Audited Technology + Audited Process = High Quality Ad Impression Counts The Guidelines Auditor Information FAQs 1.
DoubleClick: The technology foundation for digital advertising DoubleClick is the ad technology foundation to create, transact, and manage digital advertising for the world's buyers, creators and sellers. Learn about the Brand Activate initiative, an ongoing Google effort to make online measurement much more aligned and actionable for today’s brand marketers. Read the full article We put some data behind some long-held assumptions, using metrics from Google publisher display platforms - and the results are in. Read the study Hear industry leaders like Neal Mohan, Wendy Clark and Jim Lanzone talk about the future of digital marketing. Watch now iPad advertising formats that work Advertisement At ad:tech in New York last week, executives from Condé Nast and National Public Radio shared some of their tactics in capturing advertisers and developing new creative for their iPad apps. These two large media companies may not be representative of what publishers with smaller budgets and smaller audiences are able to do to attract advertisers to their iPad apps, but their exploration of iPad advertising gives some clues about what's working. Give purpose, don't repurpose. Michal Shapira, executive director of creative services and CND Studio at Condé Nast, said during a panel discussion at ad:tech that repurposing content from other mediums (such as TV commercials) doesn't work as well as creating content specifically for the iPad. Condé recently conducted a study about iPad engagement in order to better inform its advertising. Links should be relevant. Push the envelope. Condé is aggressively experimenting with multimedia and other formats in iPad advertising.
Connected Devices: Does the iPad Change Everything? Revised 10/22/10: This article and the related download have been amended to reflect updates to the percentage of iPad users in the survey downloading apps. The growing popularity of connected devices – especially Apple’s iconic tablet computer, the iPad – are starting to change how people consume media. And with sales of these devices expected to be a bright spot in an otherwise lackluster holiday shopping season, everyone, be they media companies, publishers, apps developers, advertisers, device manufacturers and wireless carriers are all trying to understand how to leverage this emerging segment. The Nielsen Company recently surveyed more than 5,000 consumers who already own a tablet computer, eReader, netbook, media/games player, or smartphone to get a better sense of who is using these devices and how they are using them. Among the insights:
Condé Nast releases guidelines for iPad advertisers Advertisement Condé Nast yesterday released “best practice” guidelines for iPad advertising, based on research of users who downloaded one of Condé’s iPad magazine apps. The research, comprising more than 5,000 in-app surveys and more than 100 hours of interviews, provides some preliminary insights into how users are interacting with Conde’s iPad apps. Brands included in the study were GQ, Vanity Fair, Wired andGlamour. The advertising guidelines (below) are fairly predictable. “We talked about being in R&D this year – but as far as I’m concerned we’ll be in it all next year too,” he said in an interview. To learn more about these early adopters, Condé Nast is combining its in-app and in-person research with usage software built into its apps. Through its usage software, the company found that users are spending an average of 160 minutes per month with each downloaded edition across brands. “The usage software only takes you so far,” he said.