WFH #10: This 2020 thing isn’t great for creativity, is it?
I’ve got a fun trick to get past blank-page paralysis. I open up the document and start typing something that I know isn’t going to end up in the piece but gets me in the mood for creativity. It’s usually something like this (be warned, profanity ahead):
9 metrics all marketers should be using
It can feel like a minefield navigating the various metrics used to benchmark our progress, but understanding the trajectory of our results is a powerful method for setting up your marketing plan for success. Essentially, it’s your goal to interpret your hard data into marketing metrics that translate into actionable insight. Why? Without thorough analysis, you’re robbing your team of the knowledge they need to make decisions on a tactical and strategic level.
When We Need to Move Quickly We Work in Task Forces. Here’s How We Set Them Up
Making and communicating decisions across an organization can be a challenge anytime. Making decisions during a pandemic is a whole new level of challenge. When the impact of COVID-19 started to grow, we at Buffer, like many others, needed to move as quickly as possible, gather a lot of information, and make big decisions that would ultimately impact our team, our customers, and our business. This presented a unique challenge. A lot of the decisions spanned the entire company and needed to be discussed at the leadership level, but we didn't need every member of our leadership team to be involved in every decision.
13 Online Team Building Games to Try with Colleagues
"As the saying goes, the whole is greater than the sum of its parts. This is especially true in the context of distributed teams," says Meaghan Williams, HubSpot's Remote Work and Inclusion Program Manager. Team building gives your team a greater sense of togetherness.
How to Go Live on Instagram in Five Easy Steps
Earlier this morning, I joined a free workout class from my bedroom. I placed weights and a yoga mat beside my bed, and took the class in real-time with 6,000 of my closest friends. You might be thinking I took the class on Peloton's website, or through another boutique fitness studio. In reality, I actually took the class on Instagram — and, more specifically, Instagram Live. There are plenty of benefits for businesses to post Live videos on Instagram.
How to Structure Your Website for a Single Weekend Event
Even if your event only happens once a year, marketing is always a priority. But how you market your event (and who you market to) should change throughout the year. One of the more nuanced parts of event marketing involves determining how your target audience changes in different seasons. And beyond that, how can you use the tools at your disposal to effectively market to those different segments? Using Your Website as a Tool
How to boost content marketing and SEO's relationship
The relationship between content marketing and SEO is, at first glance, a love story for the ages. Two teams in constant thrall to one another: Search throws up big questions that need answersContent provides big answers to these questions And their union delivers sustainable, measurable results upon which every marketer dotes.
The Evolution of Product at Buffer and the Next Step: We’re Hiring a VP of Product
We've been building Buffer for coming up to ten years now. We’re currently a 90-person fully remote team with over 70,000 paying customers and $20M in annual revenue. We’re proud to be a leader in the space of social media management, and to operate long-term as an independent and profitable business. As a company, we’ve rallied around serving small businesses. We’re also passionate about challenging suboptimal approaches to how work happens and how employees are treated. Our current 4-day workweek experiment is an example of that.
Working Remotely? Try These 35 Tools for Better Communication, Collaboration & Organization
Today, you and your team are expected to perform at the same level no matter where you're working from. With the help of internet connection, it's relatively easy for us to get most our daily work done, whether it's related to publishing a blog post, sending a follow-up email, conducting a video call with a team member of prospect, or setting up a workflow to nurture prospects and customers in your CRM. But, when it comes to remote work, we all know internet connection doesn't solve everything . Tasks and obstacles are bound to arise that are challenging to manage remotely — when it comes to these complex tasks and cross-team collaboration, communication and productivity can get messy. Download Now: How to Move Your Company Online As the need for remote work has grown, many companies have discovered and started implementing tools and resources that enable employees to be as productive as possible while working from home.
How to Create an Ebook From Start to Finish [Free Ebook Templates]
At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with ... my dad. Flash forward to today. I've swapped my colored construction paper and yarn for PowerPoint and InDesign. I've replaced my dad with marketing experts and influencers (in the office, that is). And week after week, I have the satisfaction of being an ebook creator.
How to encourage journalists to include links when using your story
We ran a webinar earlier this week (catch the full video here!), during the course of which I highlighted the importance of gaining links to your website in order to build its perceived authority and relevance on the web. In short, links can be considered like votes for your site, where the sites with the most ‘votes’ win. But, not all votes and equal, and a focus on quality, relevant linking websites will be of the most benefit to your search visibility. One of the most exciting ways to earn links is through digital PR (OK, so I might be a little biased here, but who doesn’t love a good creative campaign?!). But while the creation of newsworthy content for the purpose of earning coverage is a lot of fun, encouraging the journalists who use your content to link to your website can be difficult.
The Marketing Methodology You Need to Scale Your Business Fast
This isn’t another blog post about what marketing tactics you should be using, or what metrics you should be checking weekly. This post is about implementing a winning marketing methodology, being vigilant in seeing it through, and seeing the amazing results it will have on your ability to scale your business. You want to get in front of your target market, grab their attention, and engage with them, right? You’re probably thinking ‘we do this already’ but the question is, are you doing it at scale? Generating leads and prospects at scale, and we mean supercharging your qualified lead generation, is what’s going to take your business to the next level.
